Beauty Brand Authority Foundation
Establish the technical infrastructure required for E-E-A-T dominance in the beauty industry. We focus on fixing crawl bloat from variant URLs and preparing for programmatic ingredient-cluster scaling.
Technical Integrity & Beauty-Specific Signals
GSC Product Schema Audit
Identify failures in 'Product' and 'Review' schema markup.
Deploy LLM Governance
Implement machine-readable instructions for GenAI crawlers.
Ingredient Niche Mapping
Identify high-intent, low-difficulty ingredient gaps.
Sitemap Indexing Strategy
Optimize sitemap for massive scale (1k+ SKUs).
Crawl Budget Optimization
Reduce server response time for crawlers.
Technical Authority Signal
Share the 'Clean Beauty' transparency initiative.
Sprint 01 Retrospective
Review technical health and indexation rate.
Architecture & Internal Linking
Click-Depth Analysis
Ensure all product collections are < 3 clicks from home.
Semantic Template Launch
Initialize templates for [Ingredient] pages.
Topical Mesh Planning
Define interlinking between Glossary and PDPs.
Batch 01 Deployment
Go live with the first 10 ingredient-specific hubs.
UX Utility Validation
Gather user feedback on mobile navigation.
Core Web Vitals Audit
Optimize LCP for product galleries.
Architecture Review
Finalize Month 1 scaling document.
Equity Recovery & Pruning
Low-CTR Opportunity Audit
Find product pages ranking #4-#10 with < 2% CTR.
Content Decay Analysis
Identify seasonal pages losing traffic.
Pillar Content Polish
Inject 'Semantic Richness' into top 3 pillars.
Cannibalization Audit
Resolve internal conflict between similar products.
Breadcrumb Schema Launch
Implement structured data for all collections.
Resource Hub Newsletter
Drive high-intent traffic to new ingredient hubs.
Performance Baseline
Verify Month 1 technical wins.
Speed & Mobile Supremacy
Third-Party Script Audit
Reduce impact of analytics and chat bots.
Image AVIF Migration
Switch all product assets to high-compression.
Mobile UX Audit
Test sticky 'Add to Cart' buttons on mobile.
Critical CSS Inlining
Eliminate render-blocking CSS.
Font Loading Strategy
Switch to font-display: swap.
Performance PR
Publicly announce 'Sub-1s' load times.
Month 1 Graduation
Verify all technical debt is cleared.
Launch your Beauty brands SEO strategy in 90 days.
Join 2,000+ teams scaling with AI.
Aggressive Content Generation
Utilize AI-led workflows to generate 100+ ingredient and routine-based articles. We shift from 'Preparation' to 'Saturation'.
Programmatic Saturation
Batch 02: 50 Ingredient Guides
Deploy 50 targeted ingredient pages.
AI Content Fidelity Audit
Review 10% of generated articles for accuracy.
Automated Interlinking
Connect 50 new pages to core product SKUs.
Comparison Hub Launch
Brand vs Traditional 'Alternative' pages.
Long-Tail Intent Capture
Identify 20 'Routine-Problem' keywords.
Instagram/LinkedIn Poll
Gather interest for next content batch.
Content Velocity Check
Review indexation of Batch 02.
BoFu & Comparison Dominance
Feature Gap Competitive Analysis
Find what competitors hide on their sites.
Competitor Alternative Hub
Target '[Competitor] Alternatives' keyword.
Pricing Search Optimization
Optimize meta-data for '[Brand] Best Deals'.
Interactive Comparison Grid
Add machine-readable data tables.
Review Trust Building
Incentivize verified purchase reviews.
Comparison Ad Campaign
Run PPC for 'Alternative' keywords.
Conversion Audit
Review trial/sample conversion rate.
Topical Cluster Expansion
Knowledge Graph Mapping
Identify missing nodes in your core topics.
Cluster Support Batch
Deploy 10 posts linking to main pillars.
Glossary Database v2
Add 50 technical definitions for pSEO.
Glossary Hub Launch
Publish the A-Z Skincare Glossary.
Cluster Lifting Effect
Measure rank increase of pillar pages.
Niche Reddit Q&A
Answer skincare problems with hub links.
Cluster Strategy Review
Identify Month 3 outreach targets.
AEO & Answer Engine Polish
Featured Snippet Audit
Identify 'Snippet Opportunity' keywords.
Snippet Architecture Update
Reformat H2s as Questions + 40-word answers.
FAQ Schema Deployment
Add FAQ JSON-LD to top 20 resource pages.
Conversational AEO Polish
Optimize for natural language queries.
Bot Traffic Log Audit
Verify LLM crawlers are hitting resources.
Growth Case Study
Share the 'Programmatic Journey' on Medium/X.
Month 02 Review
Audit all 100+ new resource pages.
Authority Capture & Backlinks
Leverage your content saturation to earn high-DR placements. We transform traffic into domain-wide beauty authority.
Strategic Outreach Wave
Link Intersect Prospecting
Find 100 beauty/wellness blogs for outreach.
Influencer Collaboration Outreach
Target bloggers for 'Review' links.
Backlink Health Profile
Monitor anchor text diversity.
State of Clean Beauty 2026 Report
Launch a major 'Data Asset'.
Newsletter Sponsorships
Book 3 beauty newsletter placements.
DA/DR Correlation Check
Measure impact of new links on rankings.
Outreach Recharge
Review response rates and adjust templates.
Digital PR & Media Placement
Beauty Journalist Targeting
Select 20 reporters in the beauty space.
Data 'Surprise' Extraction
Find the #1 'Headline' in your platform data.
Press Visualization Pack
Create 5 embeddable charts for media.
The PR Blitz
Send 20 highly-tailored media pitches.
Social Data Commenting
Engage with news using your proprietary stats.
PR Follow-up Wave
Final follow-up with priority reporters.
Media Monitoring
Track brand mentions across the web.
CRO & Secondary SEO Polish
Heatmap Drop-off Review
Identify 'Friction Points' in your guides.
Lead-Magnet CTA Test
A/B test 'Shop Now' vs 'Get Skincare Quiz'.
LSI Injection Wave
Find secondary terms for high-traffic pages.
Content Freshness Update
Update the last 50 resource pages.
Search Intent Alignment
Verify page content matches actual intent.
User Sentiment Micro-Poll
Ask visitors: 'Is this resource helpful?'
ROI Analysis
Calculate Lead-Value from SEO traffic.
Technical Performance x2
Internal Link Distribution Audit
Check 'PageRank' flow across the site.
Mobile Sticky-TOC Optimization
Fix navigation for long guides.
Advanced Schema Additions
Add 'Product' and 'Review' JSON-LD.
Smart 404 Recovery
Convert dead ends into conversion hubs.
Core Web Vitals Field Data
Check 'Real User' performance in GSC.
The 90-Day Retrospective
Publish 'How we grew via Hub' thread.
Final Audit Preparation
Gather all data for the 90-day review.
Scaling & The Year 1 Playbook
90-Day GSC Growth Report
Compare Day 01 vs Day 90 impressions.
Domain Authority Baseline
Measure net DR/DA gain from Month 3.
Month 4-6 Niche Identification
Plan the next 50 high-value clusters.
Scalable SEO Playbook
Document the process for the team.
Stakeholder Growth Presentation
Translate SEO data into Business Revenue.
The Authority Lockdown
Social proof wave on results.
Mission Complete
Strategy lock for Q2.
