8Keywords
Keyword
Volume
Diff
Intent
best platform for selling online courses
Create a comprehensive comparison hub showcasing unique features like 'advanced student analytics' and 'integrated marketing funnels' that differentiate platforms.
25k/mo
Hard
Commercial
how to create an engaging video course
Pillar content piece focusing on 'instructional design principles' for online learning, with downloadable checklists for 'video production quality'.
3.5k/mo
Medium
Informational
course monetization strategies for coaches
Long-tail programmatic content targeting specific monetization models like 'membership sites' or 'cohort-based courses'.
1.8k/mo
Easy
Informational
online course launch checklist 2026
Actionable guide with a downloadable, date-specific launch planner. Optimize for 'pre-launch buzz' and 'early bird offers'.
5k/mo
Medium
Transactional
alternative to Teachable for beginners
Direct bottom-of-funnel landing page. Implement a feature-by-feature comparison matrix highlighting ease-of-use and affordability.
8k/mo
Hard
Commercial
student engagement strategies for online courses
Tactical guide with practical examples and integrations with 'learning management systems' (LMS) and 'community platforms'.
1.1k/mo
Medium
Transactional
what is course completion rate
Glossary definition for AI-driven search (AEO). Focus on capturing 'People Also Ask' snippets related to 'student retention' and 'course design impact'.
15k/mo
Easy
Informational
LMS integration with email marketing
Technical documentation or integration guide optimized for 'course platform API' and 'automation workflows' search terms.
700/mo
Hard
Transactional
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Research Strategy
1
Creator Goal Mapping
Beyond keywords, map the 'Outcome' a creator aims for. A search for 'sell coaching packages' implies a need for a system, not just a sales page.
2
Zero-Volume 'Niche' Queries
Identify hyper-specific creator queries (e.g., 'using Kajabi for cohort-based courses') that tools might miss but signal high purchase intent for specialized solutions.
3
Instructional Value Audit
Analyze top-ranking content for 'missing pedagogical insights' or 'practical implementation gaps'. Google prioritizes content offering unique teaching methodologies or proven frameworks.
4
Non-Platform Competitor Audit
Identify content creators, communities (Facebook Groups, Substack newsletters), and thought leaders dominating 'course creation advice'. Use tools like SparkToro to understand where creators seek peer knowledge.
5
Content Authority Gap Analysis
Leverage 'Content Gap' tools to identify topic clusters where you lack comprehensive coverage compared to leading course platforms or creator coaches. Plan a content series to establish authority.
Topical Cluster Opportunities
Course Launch & Marketing
online course launch strategyearly bird webinar promotionemail list building for coursessales funnel optimization
Student Experience & Engagement
online course community buildinggamification for learnersstudent feedback mechanismscourse completion boosters
Platform & Technology
best course hosting platformsLMS features comparisonintegrating payment gatewaysvideo hosting for courses
Pro Tips & Insights
01
Keyword volume is secondary to 'Creator Intent Depth'. Focus on queries indicating a desire to solve specific course creation challenges.
02
Disregard generic 'Difficulty' scores. Analyze SERPs for the presence of niche forums, creator blogs, and platform-specific guides – these indicate true competition level.
03
Information Superiority is paramount. Content that merely aggregates existing knowledge will not rank highly, especially with AI-generated summaries becoming prevalent.
04
Monitor Google Search Console for high-impression, low-click queries. These reveal untapped opportunities for 'course creation templates' or 'student onboarding guides'.
