12Prospecting Methods
Data-Driven Link Building
Niche Crypto Listicles
High Context
Query: "best crypto tax software", "top DeFi yield aggregators"
1. Execute queries for 'best/top' + '[specific crypto sub-niche] tools/platforms'. 2. Analyze competitor backlinks on these listicles. 3. Identify unique features or protocols your solution offers that are absent. 4. Pitch the author with an 'Expert Update' offering a refined comparison table highlighting your advantages and a link to your protocol/tool.
Query
Growth Focused Implementation
Competitor Protocol/Exchange Backlink Gaps
Data Driven
Common backlinks of 3+ DeFi protocols or exchanges
1. Export backlink profiles of top 3 competing protocols/exchanges. 2. Utilize 'Link Intersect' to identify shared referring domains. 3. Filter for 'Dofollow' links and high Authority Score (AS). 4. Reach out to the site owner, detailing how your protocol offers a superior alternative, enhanced security, or deeper integration.
Efficiency
Growth Focused Implementation
Unlinked Protocol/Project Mentions
Low Effort
Query: "[Your Project Name]" -site:yourdomain.com
1. Set up Google Alerts for your project name, key tokens, or founders. 2. Filter for new mentions on high-authority crypto news sites or forums. 3. Contact the author, thanking them for the mention. 4. Politely request the conversion of the mention into a hyperlink pointing to your official documentation or dapp for enhanced reader utility.
Success %
Growth Focused Implementation
Crypto Resource Hub Inclusion
Evergreen
[niche] + "useful crypto links", "DeFi resources"
1. Identify curated resource pages from reputable crypto news outlets, educational platforms, or DAOs. 2. Pinpoint a gap (e.g., lack of advanced 'Smart Contract Auditing' tools). 3. Offer a demo of your platform or a link to a comprehensive whitepaper/guide. 4. Provide a concise, SEO-friendly description for their listing.
Authority
Growth Focused Implementation
Wallet/Exchange Integration Directories
High DR
[wallet name] "supported dApps", "exchange API partners"
1. List all major wallets and exchanges your protocol integrates with. 2. Check their 'Partners,' 'Integrations,' or 'App Store' sections. 3. If absent, submit your project through their developer portal or partnership program. 4. Ensure the listing links directly to your integration guide or dapp.
Trust
Growth Focused Implementation
Broken Link Building on Crypto News Sites
Helpful
Dead competitor dApp pages with 10+ backlinks
1. Identify defunct crypto projects or discontinued DeFi platforms. 2. Use SEO tools to find their most linked 404 pages. 3. Develop a comparable, updated resource or alternative protocol. 4. Notify the linking domains of the 'Dead Link' and present your upgraded solution as a replacement.
Value Add
Growth Focused Implementation
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Scale
Analysis of #1-3 ranking DeFi guides/tutorials
1. Identify the top-ranking guide for a core crypto strategy (e.g., 'staking guide'). 2. Analyze its shortcomings (outdated APYs, lack of advanced analytics, poor UI). 3. Build the 'Definitive' guide with real-time data and superior UX. 4. Reach out to sites linking to the original, offering your 10x improved resource.
Impact
Growth Focused Implementation
Guest Posting on Crypto Publications
Quality
[niche] "submit article", "crypto contributor guidelines"
1. Identify top-tier crypto news sites and blogs (e.g., CoinDesk, Decrypt, The Block). 2. Analyze their most shared and authoritative articles. 3. Pitch 3 unique, data-driven article ideas focusing on emerging trends or complex mechanics. 4. Craft a value-first draft that naturally links to your protocol's technical documentation or deep-dive analyses.
Editorial
Growth Focused Implementation
Podcast Citation & Show Notes
Branded
[niche] crypto podcasts, "founder interview"
1. Pitch your project leads for interviews on relevant crypto podcasts (e.g., Bankless, Unchained). 2. Post-episode, provide a 'Show Notes' summary with key takeaways. 3. Include a link to a unique 'Deep Dive' asset on your site (e.g., tokenomics breakdown). 4. Request the host to include this link in the episode description for SEO and listener benefit.
Context
Growth Focused Implementation
DAO & Community Documentation Contribution
Developer
"governance.protocol.eth" forum discussions
1. Monitor governance forums, Discord channels, and GitHub for protocol-specific discussions. 2. Provide detailed technical solutions or insights to user queries. 3. Subtly reference your project/tool if it directly addresses the problem. 4. Link to a specific, helpful documentation page or tutorial, not just the homepage.
Utility
Growth Focused Implementation
Tokenomics Glossary Reference Links
Authority
[crypto term] definition + "source"
1. Develop a comprehensive glossary of crypto and blockchain terminology. 2. Locate articles explaining complex concepts (e.g., 'impermanent loss') without citing authoritative sources. 3. Propose linking to your clear, concise definition. 4. Offer to review their technical content for accuracy in exchange for a backlink.
Topical
Growth Focused Implementation
On-Chain Data Stories & PR
Viral
Proprietary on-chain analytics + "journalist pitch"
1. Aggregate anonymized, unique on-chain data from your platform or analytics tool. 2. Identify a significant trend or anomaly (e.g., 'Whale accumulation patterns shift'). 3. Create a compelling, data-backed narrative with visualizations. 4. Pitch this exclusive insight to crypto-focused journalists and data outlets.
Scale
Growth Focused Implementation
Pro Tips & Insights
01
Protocol Relevance > Domain Authority. A link from a DR20 niche DeFi blog is often more valuable for protocol adoption than a DR80 general finance news site.
02
Personalization is non-negotiable. Generic outreach templates are ignored in the crypto space. Reference specific tokenomics, community sentiment, or recent protocol upgrades.
03
Focus on 'Link Magnet' assets. Create interactive dashboards, yield calculators, or cutting-edge research that the crypto community actively wants to reference.
04
Monitor 'Link Velocity' and 'Referral Traffic'. A sudden influx of low-quality links can raise red flags. Aim for steady, organic growth from reputable crypto-native sources.
