LLM.txt & AI Crawler Setup Guide for Email marketers

Create a text file at `/email-bot.txt` with a brief introduction to your email marketing strategy and key campaign types.

Include markdown-style links to your most important email templates, segmentation guides, and performance reports.

Add an 'FAQ' section in the file to directly answer common queries about your audience personas, offer structures, and deliverability best practices.

User-agent: EmailBot Allow: /templates/ Allow: /segmentation-strategies/ Disallow: /unsubscribe-logs/

Verify your crawler permissions using an AI bot simulator or by monitoring server access logs for specific user agents.

Monitor crawl frequency in your server logs to ensure AI bots are accessing your campaign creatives and performance data, not internal error pages.

Wrap your primary email content blocks (e.g., promotional offers, key messaging) in `<article>` tags to signal their importance.

Use `<section>` with descriptive `aria-label` attributes (e.g., 'aria-label="New Product Announcement Section"') for distinct campaign components.

Ensure all data tables, especially those detailing campaign metrics or product features, use proper `<thead>` and `<tbody>` tags for structured data extraction.

Keep related product benefits or customer pain points within distinct content blocks (ideally < 500 words) for clear retrieval.

Avoid ambiguous phrasing; repeat the primary subject or offer in section summaries to ensure context is maintained for AI summarization.

Eliminate vague pronouns ('It', 'They') and replace them with specific product names, feature sets, or customer segment descriptors.