12Prospecting Methods
Data-Driven Link Building
HR Tech Solution Roundups
High Context
Query: "best HR software for [specific function]", "top employee engagement platforms"
1. Execute targeted queries to discover current industry roundups. 2. Analyze competitor placements and feature coverage. 3. Identify unique value propositions or features your solution uniquely offers that are absent in existing reviews. 4. Pitch the author with an 'Expert Update' proposal, offering a data-driven comparison table highlighting your differentiating capabilities and a strategic link to your platform's specific solution page.
Query
Growth Focused Implementation
HR Tech Competitor Backlink Analysis
Data Driven
Identifying shared referring domains across 3+ leading HR Tech platforms
1. Compile the backlink profiles of your top 3-5 HR Tech competitors. 2. Utilize 'Link Intersect' tools to pinpoint common referring domains. 3. Rigorously filter for 'Dofollow' links from high-authority HR and business publications. 4. Initiate outreach to the site owner, articulating how your HR Tech solution offers a more advanced feature set, superior integration capabilities, or addresses a critical HR pain point missed by others.
Efficiency
Growth Focused Implementation
Unlinked HR Tech Brand Mentions
Low Effort
Query: "[Your HR Tech Brand]" -site:[YourDomain.com]
1. Configure Google Alerts for your brand name and key executive names. 2. Systematically review new mentions, prioritizing those on high-authority HR or business strategy websites. 3. Reach out to the author, expressing gratitude for the valuable mention. 4. Politely request the conversion of the mention into a functional hyperlink, emphasizing improved user experience and discoverability for their audience.
Success %
Growth Focused Implementation
HR Resource Hub Inclusion
Evergreen
[HR Tech Niche] + "useful resources", "HR tech tools list"
1. Identify curated resource pages from reputable HR organizations, universities, or industry blogs. 2. Pinpoint specific categories or functionalities that are underrepresented (e.g., 'AI-powered Recruitment Software'). 3. Offer the curator exclusive access to a beta feature, a comprehensive whitepaper on HR tech trends, or a demo of your platform. 4. Provide a concise, benefit-driven description (2-3 sentences) for easy inclusion.
Authority
Growth Focused Implementation
HR Tech Integration Partner Ecosystems
High DR
[HRIS Platform] "partner program", "integration marketplace"
1. Compile a definitive list of all HRIS, payroll, and ERP systems your solution integrates with. 2. Navigate to their respective 'App Marketplace', 'Partner Directory', or 'Integration Hub'. 3. If your solution is not listed, initiate the application process via their developer portal or partner program. 4. Ensure the finalized listing includes a deep-link directly to your integration's setup guide or feature page.
Trust
Growth Focused Implementation
Broken Link Acquisition (Discontinued HR Tools)
Helpful
Identify dead links pointing to obsolete HR software pages
1. Research discontinued HR software competitors or legacy HR tools. 2. Employ backlink analysis tools (e.g., Ahrefs) to identify their most frequently linked 404 pages. 3. Develop a superior, updated resource or solution addressing the same HR need. 4. Contact the linking domains, informing them of the broken link and offering your current, enhanced solution as a direct replacement.
Value Add
Growth Focused Implementation
Automate your HR Tech backlink outreach today.
Join 2,000+ teams scaling with AI.
The 'Ultimate HR Guide' Skyscraper
Scale
Analysis of top-ranking content for core HR technology keywords
1. Identify the definitive, top-ranking guide for a critical HR Tech keyword (e.g., 'performance management software'). 2. Conduct a granular content audit to identify gaps: outdated data, poor UX, missing use cases, lack of actionable templates. 3. Develop an exponentially superior resource—incorporating original research, interactive elements, and comprehensive templates. 4. Outreach to all sites linking to the original asset, presenting your significantly enhanced version as the new authoritative standard.
Impact
Growth Focused Implementation
Guest Thought Leadership (HR Industry)
Quality
[HR Tech Niche] "contribute article", "HR publication submission"
1. Identify leading HR publications and industry blogs actively accepting contributions. 2. Deeply analyze their most impactful, highly shared articles. 3. Propose 3 unique, data-driven article ideas that address emerging HR challenges or provide novel solutions. 4. Craft a high-value draft that naturally integrates a link to a relevant, deep-funnel content asset (e.g., a case study or detailed feature guide).
Editorial
Growth Focused Implementation
HR Influencer & Podcast Citations
Branded
[HR Tech Niche] podcasts, "HR leader interview"
1. Identify prominent HR Tech podcasts and influential industry voices. 2. Strategically pitch your subject matter experts for interviews or guest spots. 3. Post-episode, curate a detailed 'Show Notes' summary, including a link to a valuable lead magnet (e.g., a benchmark report). 4. Request the host to include the link in the episode description for enhanced discoverability and user value.
Context
Growth Focused Implementation
HR Community & Forum Documentation
Developer
"[HRIS Name] Community", "HR forum support"
1. Actively monitor developer forums, HR professional communities (e.g., SHRM discussions), and Slack channels. 2. Provide expert, detailed technical solutions to user queries. 3. Subtly reference your HR Tech solution where it directly addresses the problem. 4. Ensure the hyperlink directs to a highly relevant technical documentation page or a step-by-step guide, not merely the homepage.
Utility
Growth Focused Implementation
HR Terminology Glossary Referencing
Authority
[HR term] definition + "cited by"
1. Develop a comprehensive, technically accurate glossary of HR Tech and HR management terms. 2. Identify articles or reports that utilize complex HR terminology without clear definitions. 3. Propose linking to your authoritative glossary entry for enhanced clarity and reader comprehension. 4. Offer to provide expert review for future technical content to ensure accuracy and build rapport.
Topical
Growth Focused Implementation
Proprietary HR Data Storytelling
Viral
Anonymized HR metrics + "HR journalist pitch"
1. Aggregate and anonymize unique usage data from your HR Tech platform (e.g., onboarding times, employee retention drivers, adoption rates of HR tools). 2. Identify a compelling, counter-intuitive trend or statistic. 3. Condense the findings into a concise visual narrative (3-5 slides). 4. Pitch this exclusive, data-driven insight to key HR industry journalists and trade publications as an original story.
Scale
Growth Focused Implementation
Pro Tips & Insights
01
Prioritize niche relevance over domain authority. A link from a highly respected HR Tech blog (DR 30) often yields superior results for HR Tech SEO than a link from a general business news site (DR 80).
02
Hyper-personalization in outreach is non-negotiable. Generic, templated emails are ignored. Demonstrate genuine understanding of the prospect's content and audience.
03
Focus on developing 'Link Magnets'—interactive HR tools, original research reports, or comprehensive HR compliance checklists—that naturally attract backlinks.
04
Monitor your 'Link Velocity' closely. A sudden influx of low-quality links can negatively impact your SEO. Strive for consistent, organic acquisition of high-quality referring domains.
