8Keywords
Keyword
Volume
Diff
Intent
signs of burnout in therapists
Develop a comprehensive pillar post on therapist self-care, including downloadable coping strategy checklists and expert interviews. Target 'Professional Development' keywords.
2.5k/mo
Hard
Informational
how to cope with anxiety attacks at work
Create a detailed, step-by-step guide (potentially with animated GIFs or short video embeds) demonstrating immediate grounding techniques. Optimize for 'Actionable Advice' queries.
800/mo
Medium
Informational
childhood trauma effects on adult relationships
Produce a long-form, deeply researched article citing psychological studies and expert opinions. Include a Q&A section addressing common misconceptions. Focus on 'Root Cause Analysis' keywords.
1.8k/mo
Hard
Informational
online CBT therapy resources
Build a curated resource page listing reputable online CBT platforms and directories, with clear pros/cons for each. Emphasize 'Treatment Options' search terms.
1.1k/mo
Medium
Commercial
support groups for grief and loss
Create a hyper-local or niche-specific directory of support groups. Focus on geographic or condition-specific terms (e.g., 'grief support brooklyn', 'support for parents of children with autism').
900/mo
Easy
Transactional
how to improve sleep quality with depression
Develop a 'How-To' guide focusing on sleep hygiene practices tailored for individuals with depressive symptoms. Include expert tips and scientific backing. Target 'Symptom Management' keywords.
1.5k/mo
Medium
Informational
what is dialectical behavior therapy (DBT)
Create a clear, concise glossary-style definition. Optimize for 'People Also Ask' and featured snippet opportunities by answering the core question directly and providing related DBT concepts.
10k/mo
Easy
Informational
journaling prompts for self-discovery
Publish a listicle of targeted journaling prompts categorized by theme (e.g., self-esteem, past trauma, future goals). Include a printable PDF version.
3k/mo
Medium
Informational
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Research Strategy
1
Audience Journey Mapping
Beyond keywords, map the emotional and informational journey of someone seeking mental health support. If they search for 'feeling overwhelmed', they might need immediate coping tools, long-term strategies, or validation, not just a definition.
2
Niche 'Micro-Problem' Keywords
Identify highly specific, often low-volume queries (e.g., 'managing intrusive thoughts during meditation') that indicate a deep, unmet need. These often convert to engaged readers or newsletter sign-ups.
3
Emotional Resonance Analysis
Audit top-ranking content for emotional depth and validation. Identify where content is clinical or detached. Google rewards empathetic, human-centric content that truly connects with user sentiment.
4
Non-Blog Competitor Audit
Analyze who dominates online mental health conversations (e.g., therapy directories, non-profit organizations, advocacy groups, popular social media accounts). Use tools like SparkToro to understand where your audience seeks trusted advice.
5
Topical Authority Gap Identification
Use content gap analysis to find underserved clusters within mental health (e.g., specific phobias, cultural mental health nuances, conditions affecting specific demographics). Plan a content sprint to establish authority.
Topical Cluster Opportunities
Anxiety Management
anxiety attack symptomscoping with social anxietyGAD treatment optionsmindfulness for anxiety
Depression Support
signs of depressionseasonal affective disorderhow to help a depressed friendantidepressant side effects
Trauma & PTSD
childhood trauma effectsPTSD symptomstrauma-informed carehealing from emotional abuse
Pro Tips & Insights
01
Search volume is a proxy for need, but 'Search Intent Nuance' is crucial for building trust and engagement in mental health.
02
Ignore generic 'Difficulty' scores. Assess SERPs for the presence of academic studies, clinical resources, or established advocacy sites; these indicate true authority barriers.
03
Content Empathy is the new SEO. If your content is purely clinical and lacks validation or emotional understanding, it won't resonate or rank long-term.
04
Monitor 'Google Search Console' for high-impression, low-click queries related to specific symptoms or feelings. These signal direct user pain points ripe for targeted content.
