LLM.txt & AI Crawler Setup Guide for Real estate agencies

Create a text file at /listings.txt with a brief introduction of your agency's service areas and unique selling propositions.

Include markdown-style links to your most important property listing pages, neighborhood guides, and agent profiles.

Add an 'Open House Schedule' or 'Featured Properties' section in the file to answer common bot queries directly about available inventory.

User-agent: ListingBot Allow: /listings/ Allow: /market-reports/ Disallow: /agent-login/

Verify your crawler permissions using a crawler simulator tool or by directly checking server logs for ListingBot activity.

Monitor crawl frequency in your server logs to ensure ListingBot is hitting active listings and relevant market data pages.

Wrap each property listing in `Product` or `RealEstateListing` schema, detailing `address`, `price`, `numberOfRooms`, `amenities`, and `image`.

Use `Organization` schema for your agency, including `name`, `url`, `logo`, and `contactPoint`.

Ensure all property details like square footage, lot size, and year built are tagged correctly within the schema for precise extraction.

Keep descriptions focused on key property features and benefits within logical paragraphs (e.g., 300-500 words per distinct feature set).

Avoid abstract language; clearly state property attributes like 'granite countertops', 'stainless steel appliances', or 'south-facing backyard'.

Eliminate ambiguous pronouns. Instead of 'It has a great view', use 'The master bedroom offers panoramic city views'.