Perform 'Information Gain' Audit
Evaluate if your content provides unique data or insights not found in the top 10 SERP results. Google's patent for 'Information Gain' scores rewards content that adds new entities or facts to the index.
Analyze Content Velocity & Decay Correlation
Map your publishing frequency against historical ranking trends. Identify the 'Topical Decay' point where older posts begin losing semantic relevance and require a 'Refresh Injection'.
Execute Topical Authority Coverage Analysis (Entity Gaps)
Use an entity-mapping tool to find 'holes' in your topical map. If you cover 'SEO Audit', ensure you also have nodes for 'Log File Analysis' and 'Crawl Budget' to satisfy topical completeness.
Perform 'Impression-to-Intent' Gap Mapping
Export GSC data for the last 6 months. Identify pages with high impressions but low CTR. These are candidates for 'Intent Re-alignment' or 'Knowledge Graph' snippet optimization.
Identify 'Cannibalization' Conflict Clusters
Find if multiple pages are competing for the same 'Primary Entity'. Decide to 'Consolidate' (merge into a pillar), 'De-optimize' (change H1s), or '301 Redirect' to the champion node.
Audit for 'Zombie Page' Crawl Budget Waste
Identify pages with < 500 words and zero sessions in 90 days. For high-scale blogs, 'Product Update' posts from years ago are often 'zombies' sucking up crawl equity.
Execute 'Backlink Anchor' Distribution Integrity Audit
Analyze the anchor text of incoming links. If > 80% is 'Exact Match', you're at risk for an over-optimization filter. Aim for a 'Natural Distribution' of Branded and Naked URLs.
Analyze Micro-conversion Attribution & Scroll-depth Correlation
Check if your 'Free Trial' or 'Demo' CTAs are correctly placed. Use heatmaps to correlate scroll depth with intent-to-convert, optimizing CTA placement for maximum UX-SEO synergy.
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Check 'Internal Link' Power Distribution (PageRank Clone)
Use a crawler to map 'Link Depth'. Ensure your highest-converting nodes are no more than 3 clicks from the homepage root. Use 'Breadcrumb Schema' to reinforce this hierarchy.
Verify 'E-E-A-T' Personal Authority Signals
Does every article have a verified author bio? Are the bios linked to LinkedIn via Schema.org? Google's HCU requires 'Authoritativeness' proof at the individual level.
Audit 'Image' Semantic Alt-Text & Discovery
Convert all images to WebP. Ensure alt-text isn't just keyword stuffing but actually describes the UI or chart for 'Google Lens' and visual search discovery.
Monitor 'Competitor' Topical Moats
Identify topics where competitors rank #1 but you have zero coverage. Use 'Content Gap' analysis to find these 'missing moats' in your overall growth strategy.
Audit 'Interactive' Asset Engagement Hubs
Static text is no longer the gold standard. Identify high-traffic nodes that lack interactive tools (calculators, templates) and prioritize them for 'Engagement Upgrades'.
Set up 'Automated' Indexing Integrity Alerts
Use the GSC API to get daily alerts for 'De-indexed' segments. This catches technical regressions or server errors before they impact your visibility targets.
Check 'Featured Snippet' Loss & Re-formatting
Track your 'Position 0' snippets. If lost, analyze the winner's formatting (usually better HTML lists or more concise 'Hero-Answer' paragraphs) and re-optimize.
Audit 'Historical' Data Accuracy Integrity
Any article citing '2023 stats' in 2026 is immediate 'Unhelpful Content'. Set an automated schedule to refresh stats across the entire knowledge hub annually.
Evaluate 'Mobile' Rendering Fidelity & CLS
Since Google uses mobile-first indexing, ensure your resources aren't broken on mobile. Check for 'Cumulative Layout Shift' (CLS) on dynamic sidebar elements.
