Technical Foundation & Salon Local SEO Audit
Establish the technical base for local search dominance. Focus on fixing NAP inconsistencies and schema architecture for salon service pages.
Local SEO & NAP Integrity
GSC & GMB Equity Audit
Identify indexation blocks and GMB-to-website disconnects.
LocalBusiness Schema Deployment
Implement machine-readable salon data for local crawlers.
Salon Service Keyword Mapping
Identify high-intent, low-difficulty treatment gaps.
Sitemap Service Clustering
Optimize sitemap for location-based service scaling.
Page Speed for Mobile Bookings
Reduce load time for high-intent mobile users.
Technical Authority Signal
Sync GMB posts with website service updates.
Sprint 01 Retrospective
Review technical health and local indexation.
Architecture & Internal Linking
Click-Depth Analysis
Ensure all service pages are < 2 clicks from home.
Service Hub Launch
Initialize structured service pages.
Topical Mesh Planning
Define interlinking between styles and treatments.
Batch 01 Deployment
Go live with the first 5 localized service hubs.
UX Utility Validation
Gather feedback on the booking flow.
Core Web Vitals Audit
Optimize LCP for treatment portfolio images.
Architecture Review
Finalize Month 1 scaling document.
Equity Recovery & Pruning
Low-CTR Opportunity Audit
Find pages ranking #5-#15 with < 3% CTR.
Content Decay Analysis
Identify service pages losing seasonal traffic.
Pillar Content Polish
Inject LSI keywords into core treatment pillars.
Cannibalization Audit
Resolve conflict between similar service pages.
Breadcrumb Schema Launch
Implement structured data for all service paths.
Client Newsletter Launch
Drive high-intent traffic to new service hubs.
Performance Baseline
Verify Month 1 technical wins.
Speed & Mobile Supremacy
Third-Party Script Audit
Reduce impact of booking widgets and social feeds.
Image Optimization Migration
Switch all portfolio assets to high-compression WebP.
Mobile UX Audit
Test booking buttons on mobile.
Critical CSS Inlining
Eliminate render-blocking CSS.
Font Loading Strategy
Switch to font-display: swap.
Performance PR
Publicly announce 'Fastest Salon Booking' in [City].
Month 1 Graduation
Verify all technical debt is cleared.
Launch your Salons SEO strategy in 90 days.
Join 2,000+ teams scaling with AI.
Aggressive Content Generation
Utilize AI-led workflows to generate 50+ high-value service/neighborhood pages. Shift from 'Preparation' to 'Saturation'.
Local Saturation
Batch 02: 25 Neighborhood Guides
Deploy location-specific service pages.
AI Content Fidelity Audit
Review 10% of generated pages for tone accuracy.
Automated Interlinking
Connect neighborhood pages to core service hubs.
Comparison Hub Launch
Treatment vs Treatment pages.
Long-Tail Intent Capture
Identify 20 'Hair Problem' keywords.
Instagram Poll Social Proof
Gather interest for new service launches.
Content Velocity Check
Review indexation of Batch 02.
BoFu & Conversion Dominance
Competitor Gap Analysis
Find what local competitors lack.
Competitor Alternative Hub
Target 'Best Salon for [Service]' keywords.
Pricing Search Optimization
Optimize meta-data for 'Salon Pricing [City]'.
Interactive Service Grid
Add machine-readable service tables.
Review Trust Building
Incentivize Google Reviews.
Local Ad Campaign
Run Geo-fenced PPC for 'Salon' keywords.
Conversion Audit
Review booking conversion from service pages.
Topical Cluster Expansion
Knowledge Graph Mapping
Identify missing nodes in hair care.
Cluster Support Batch
Deploy 10 posts linking to service pillars.
Glossary Database v2
Add 50 hair-care definitions.
Glossary Hub Launch
Publish the A-Z Hair Care directory.
Cluster Lifting Effect
Measure rank increase of pillar service pages.
Local Reddit/Nextdoor Q&A
Answer local problems with site links.
Cluster Strategy Review
Identify Month 3 local outreach targets.
AEO & Answer Engine Polish
Featured Snippet Audit
Identify 'Snippet Opportunity' keywords.
Snippet Architecture Update
Reformat H2s as Questions + 30-word answers.
FAQ Schema Deployment
Add FAQ JSON-LD to top 20 service pages.
Conversational AEO Polish
Optimize for natural voice queries.
Bot Traffic Log Audit
Verify AI crawlers are hitting service pages.
Growth Case Study
Share your digital transformation on LinkedIn.
Month 02 Review
Audit all new service pages.
Authority Capture & Backlinks
Leverage content saturation to earn high-DR local placements and transform traffic into consistent bookings.
Local Outreach Wave
Link Intersect Prospecting
Find 50 local partners.
Event/Wedding Partner Outreach
Target wedding planners for referral links.
Backlink Health Profile
Monitor anchor text diversity.
State of Local Beauty 2026 Report
Launch a local data asset.
Newsletter Sponsorships
Book local newsletter placements.
DA/DR Correlation Check
Measure impact of new links on rankings.
Outreach Recharge
Review response rates.
Digital PR & Media Placement
Local Journalist Targeting
Select 20 reporters in the local lifestyle space.
Data 'Surprise' Extraction
Find the #1 headline in your salon data.
Press Visualization Pack
Create 5 embeddable charts.
The PR Blitz
Send 20 highly-tailored media pitches.
Social Data Commenting
Engage with local news threads.
PR Follow-up Wave
Final follow-up with priority reporters.
Media Monitoring
Track brand mentions.
CRO & Secondary SEO Polish
Heatmap Drop-off Review
Identify friction in booking flow.
Lead-Magnet CTA Test
A/B test 'Book Now' vs 'Get Consultation'.
LSI Injection Wave
Find secondary terms for high-traffic pages.
Content Freshness Update
Update the last 50 resource pages.
Search Intent Alignment
Verify page content matches intent.
Client Sentiment Micro-Poll
Ask visitors: 'Is this site helpful?'
ROI Analysis
Calculate booking value from SEO.
Technical Performance x2
Internal Link Distribution Audit
Check link flow across the site.
Mobile Sticky-CTA Optimization
Fix navigation for mobile booking.
Advanced Schema Additions
Add 'Service' and 'Review' JSON-LD.
Smart 404 Recovery
Convert dead ends into bookings.
Core Web Vitals Field Data
Check real user performance.
The 90-Day Retrospective
Publish growth results thread.
Final Audit Preparation
Gather data for review.
Scaling & The Year 1 Playbook
90-Day GSC Growth Report
Compare Day 01 vs Day 90.
Domain Authority Baseline
Measure net DR gain.
Month 4-6 Identification
Plan next 50 clusters.
Scalable SEO Playbook
Document the process.
Stakeholder Presentation
Translate SEO data to revenue.
The Authority Lockdown
Celebratory social proof.
Mission Complete
Strategy lock for Q2.
