Technical Derm-Authority & Equity Audit
Establish the technical infrastructure required for high-velocity indexation of product catalogs. We focus on fixing crawl equity leaks and preparing the site for massive programmatic scaling of ingredient-focused landing pages.
Technical Integrity & AI Signals
GSC Equity Audit
Identify crawl errors and indexation blocks for product variants.
Deploy LLM Governance
Implement machine-readable instructions for GenAI crawlers.
Programmatic Ingredient Mapping
Identify high-intent, low-difficulty 'Ingredient' gaps.
Sitemap Indexing Strategy
Optimize sitemap for massive scale (1k+ product/ingredient pages).
Crawl Budget Optimization
Reduce server response time for crawlers on product pages.
Technical Authority Signal
Share the 'AI-Ready' infrastructure on social.
Sprint 01 Retrospective
Review technical health and indexation rate.
Architecture & Internal Linking
Click-Depth Analysis
Ensure all ingredient pages are < 3 clicks from home.
Semantic Template Launch
Initialize Next.js routes for ingredient pages.
Topical Mesh Planning
Define interlinking between Glossary and Product Pages.
Batch 01 Deployment
Go live with the first 10 ingredient-specific hubs.
UX Utility Validation
Gather user feedback on ingredient hub structure.
Core Web Vitals Audit
Optimize LCP for dynamic product listing pages.
Architecture Review
Finalize Month 1 scaling document.
Equity Recovery & Pruning
Low-CTR Opportunity Audit
Find pages ranking #4-#10 with < 2% CTR.
Content Decay Analysis
Identify pages losing traffic year-over-year.
Pillar Content Polish
Inject 'Semantic Richness' into top 3 pillars.
Cannibalization Audit
Resolve internal conflict between similar product posts.
Breadcrumb Schema Launch
Implement structured data for all hubs.
Resource Hub Newsletter
Drive high-intent traffic to new ingredient hubs.
Performance Baseline
Verify Month 1 technical wins.
Speed & Mobile Supremacy
Third-Party Script Audit
Reduce impact of analytics and chat bots.
Image AVIF Migration
Switch all product and resource assets to high-compression.
Mobile UX Audit
Test sticky navigation on iOS/Android.
Critical CSS Inlining
Eliminate render-blocking CSS.
Font Loading Strategy
Switch to font-display: swap.
Performance PR
Publicly announce 'Sub-1s' load times.
Month 1 Graduation
Verify all technical debt is cleared.
Launch your Skincare brands SEO strategy in 90 days.
Join 2,000+ teams scaling with AI.
Aggressive Content Generation
Utilize AI-led workflows to generate 100+ high-value ingredient and concern-based pages. We shift from 'Preparation' to 'Saturation'.
Programmatic Saturation
Batch 02: 50 Ingredient Guides
Deploy 50 targeted ingredient resource pages.
AI Content Fidelity Audit
Review 10% of generated articles for accuracy.
Automated Interlinking
Connect 50 new pages to core product terms.
Comparison Hub Launch
Brand vs Traditional 'Alternative' pages.
Long-Tail Intent Capture
Identify 20 'Problem-Solution' keywords.
LinkedIn Poll Social Proof
Gather interest for next content batch.
Content Velocity Check
Review indexation of Batch 02.
BoFu & Comparison Dominance
Feature Gap Competitive Analysis
Find what competitors hide on their sites.
Competitor Alternative Hub
Target '[Competitor] Alternatives' keyword.
Pricing Search Optimization
Optimize meta-data for '[Brand] Cost per Use'.
Interactive Comparison Grid
Add machine-readable data tables.
Review Trust Building
Incentivize verified buyer reviews.
Comparison Ad Campaign
Run PPC for 'Alternative' keywords.
Conversion Audit
Review trial/sample conversion rate from 'vs' pages.
Topical Cluster Expansion
Knowledge Graph Mapping
Identify missing nodes in your core skin-concern topics.
Cluster Support Batch
Deploy 10 posts linking to main product pillars.
Glossary Database v2
Add 50 technical derm-definitions for pSEO.
Glossary Hub Launch
Publish the A-Z Skincare Glossary directory.
Cluster Lifting Effect
Measure rank increase of pillar pages.
Niche Reddit/Forum Q&A
Answer skincare problems with hub links.
Cluster Strategy Review
Identify Month 3 outreach targets.
AEO & Answer Engine Polish
Featured Snippet Audit
Identify 'Snippet Opportunity' keywords.
Snippet Architecture Update
Reformat H2s as Questions + 40-word answers.
FAQ Schema Deployment
Add FAQ JSON-LD to top 20 resource pages.
Conversational AEO Polish
Optimize for natural language queries.
Bot Traffic Log Audit
Verify LLM crawlers are hitting resources.
Growth Case Study
Share the 'Programmatic Journey' on Medium/X.
Month 02 Review
Audit all 100+ new resource pages.
Authority Capture & Backlinks
Leverage your content saturation to earn high-DR placements. We transform traffic into domain-wide authority.
Strategic Outreach Wave
Link Intersect Prospecting
Find 100 industry partners for outreach.
Influencer/Dermatologist Outreach
Target experts for 'Linkable' partnerships.
Backlink Health Profile
Monitor anchor text diversity.
State of [Skincare] 2026 Report
Launch a major 'Data Asset'.
Newsletter Sponsorships
Book 3 beauty-focused newsletter placements.
DA/DR Correlation Check
Measure impact of new links on rankings.
Outreach Recharge
Review response rates and adjust templates.
Digital PR & Media Placement
Beauty Journalist Targeting
Select 20 reporters in the Beauty/Wellness space.
Data 'Surprise' Extraction
Find the #1 'Headline' in your platform data.
Press Visualization Pack
Create 5 embeddable charts for media.
The PR Blitz
Send 20 highly-tailored media pitches.
Social Data Commenting
Engage with news using your proprietary stats.
PR Follow-up Wave
Final follow-up with priority reporters.
Media Monitoring
Track brand mentions across the web.
CRO & Secondary SEO Polish
Heatmap Drop-off Review
Identify 'Friction Points' in your guides.
Lead-Magnet CTA Test
A/B test 'Sample Kit' vs 'Skin Quiz'.
LSI Injection Wave
Find secondary terms for high-traffic pages.
Content Freshness Update
Update the last 50 resource pages.
Search Intent Alignment
Verify page content matches actual intent.
User Sentiment Micro-Poll
Ask visitors: 'Is this resource helpful?'
ROI Analysis
Calculate Lead-Value from SEO traffic.
Technical Performance x2
Internal Link Distribution Audit
Check 'PageRank' flow across the mesh.
Mobile Sticky-TOC Optimization
Fix navigation for long ingredient pages.
Advanced Schema Additions
Add 'Product' and 'Review' JSON-LD.
Smart 404 Recovery
Convert dead ends into conversion hubs.
Core Web Vitals Field Data
Check 'Real User' performance in GSC.
The 90-Day Retrospective
Publish 'How we grew via Hub' thread.
Final Audit Preparation
Gather all data for the 90-day review.
Scaling & The Year 1 Playbook
90-Day GSC Growth Report
Compare Day 01 vs Day 90 impressions.
Domain Authority Baseline
Measure net DR/DA gain from Month 3.
Month 4-6 Niche Identification
Plan the next 50 high-value clusters.
Scalable SEO Playbook
Document the process for the team.
Stakeholder Growth Presentation
Translate SEO data into Business Revenue.
The Authority Lockdown
Social proof wave on results.
Mission Complete
Strategy lock for Q2.
