First 90 Days SEO Plan for Solo founders
A high-impact, 90-day SEO plan designed for solo founders. This roadmap prioritizes foundational technical fixes, lean content creation, and strategic authority building to drive initial organic growth and user acquisition.
Foundation & Quick Wins for Solo Founders
Establish the essential technical base for solo founders to attract their first users. Focus on fixing common pitfalls and preparing for lean growth.
Technical Clarity & First Signals
Google Search Console Audit
Identify any overlooked errors that prevent your core pages from being found.
Basic Robots.txt Setup
Ensure search engines can access your main content.
Early Keyword Opportunity Scan
Identify high-intent, low-competition terms for your specific service.
Basic Sitemap Submission
Help search engines discover your primary pages.
Site Speed Check (Mobile First)
Ensure your site loads quickly on mobile devices.
Share Your 'About' Page
Begin establishing your online presence.
Week 1 Review & Planning
Assess initial technical findings.
Core Content Structure & Linking
Homepage Click Path
Ensure users can easily find your main service/product.
Primary Service Page Optimization
Refine your main offering's landing page.
Identify 3 Core Content Pillars
Define the main topics your audience cares about.
Create Pillar Page Outlines
Structure your foundational content.
User Feedback on Clarity
Get direct input on your core messaging.
Mobile Navigation Check
Ensure menus are usable on small screens.
Content Structure Review
Confirm foundational content is mapped.
First Content Pieces & Authority
Analyze Top 3 Competitors' Content
Understand what resonates with your target audience.
Content Gap Identification
Find topics competitors *aren't* covering well.
Publish First Pillar Post
Launch your first in-depth resource.
Publish 2 Supporting Posts
Create foundational content for a pillar.
Internal Linking for New Content
Connect your new posts logically.
Share New Content on Social
Drive initial traffic to your resources.
Content Creation Cadence Review
Assess your writing speed and quality.
Mobile Optimization & User Experience
Mobile Usability Test
Ensure a seamless experience on phones.
Image Optimization
Reduce image file sizes for faster loading.
Readability Check
Make your content easy to scan and understand.
Add Basic Structured Data (Schema)
Help search engines understand your content context.
Font Loading Strategy
Ensure fonts don't block rendering.
Ask for Early Feedback
Engage your network for testimonials.
Month 1 Technical Foundation Check
Verify all core technical elements are in place.
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Content Velocity & Topic Clusters
Accelerate content production to cover key topics comprehensively. Focus on building topical authority and attracting consistent organic traffic.
Batch Content Creation
Publish 5 New Resource Pages
Expand on your core content pillars.
Content Accuracy Review
Ensure your advice is practical and correct.
Internal Link Injection
Connect new content to existing relevant pages.
Launch 'Comparison' Page
Address 'vs' search intent.
Identify 10 'Problem-Solution' Keywords
Capture highly specific user needs.
Community Engagement
Participate in relevant online discussions.
Content Volume Review
Check indexing status of new content.
Bottom-of-Funnel Content
Analyze Competitor 'Pricing' Pages
Understand how others present their value.
Refine Your Pricing/Service Page
Optimize for conversion.
User Journey Mapping (from SEO)
Understand how visitors interact after arriving.
Add Testimonials/Case Studies
Build social proof on key pages.
Request Reviews
Encourage feedback on platforms.
Share a 'Behind-the-Scenes' Post
Humanize your brand.
Conversion Path Review
Assess the clarity of your CTAs.
Topic Cluster Expansion
Identify 3 Key Topic Clusters
Group related content around core themes.
Publish 4 Cluster-Supporting Articles
Flesh out a specific topic cluster.
Create a Glossary of Niche Terms
Define key concepts for your audience.
Launch Glossary Page
Centralize your niche terminology.
Cluster Performance Check
See if supporting content lifts the main topic.
Answer Questions on Niche Forums
Provide value and drive targeted traffic.
Content Cluster Strategy Review
Evaluate the effectiveness of your clusters.
AI Readiness & Answer Engine Optimization
Identify Featured Snippet Opportunities
Target questions your audience asks.
Optimize Content for Snippets
Structure answers for direct extraction.
Implement FAQ Schema
Add structured data for Q&A pairs.
Natural Language Optimization
Make content sound conversational.
Review Search Console Coverage Report
Ensure new content is being indexed correctly.
Share a 'Founder's Journey' Update
Build community and attract relevant links.
Month 02 Content Audit
Review all content published this month.
Authority Building & Conversion Focus
Leverage your growing content library to build external authority and optimize for user conversion. Focus on strategic outreach and refining the user journey.
Strategic Outreach & Partnerships
Identify 50 Potential Link Partners
Find relevant websites that could link to your content.
Guest Posting Outreach
Secure opportunities to publish on other sites.
Backlink Profile Review
Ensure incoming links are high quality.
Create a 'Ultimate Guide' or Data Asset
Develop a cornerstone piece of content.
Outreach to Niche Newsletters
Get your content featured in curated lists.
Track Referral Traffic
Monitor traffic coming from outreach efforts.
Outreach Follow-up & Template Refinement
Optimize your outreach process.
Digital PR & Brand Mentions
Identify Journalists/Bloggers Covering Your Niche
Find media outlets that reach your target audience.
Extract Unique Data Points
Find compelling statistics from your content.
Create Visual Assets
Make your data easily shareable.
Targeted Media Pitching
Offer your data/story to relevant media.
Social Media Listening
Monitor brand mentions and industry conversations.
Follow-up on Pitches
Gently remind journalists about your offer.
Brand Mention Tracking
Ensure all mentions are linked.
Conversion Rate Optimization (CRO)
Review Heatmaps & User Recordings
Identify user friction points.
A/B Test Call-to-Action (CTA) Buttons
Optimize button text and placement.
Inject LSI Keywords into Top Pages
Improve relevance for related searches.
Update 'Stale' Content
Refresh older articles with new information.
Search Intent Alignment Check
Ensure content matches user needs.
Implement Exit-Intent Popups
Capture leads before they leave.
Analyze Lead Quality
Assess the conversion rate of SEO-driven leads.
Technical Refinements & Scaling Prep
Internal Link Audit for Authority Flow
Ensure important pages receive sufficient internal links.
Optimize Mobile Navigation (Sticky Elements)
Improve user experience on smaller devices.
Advanced Schema Implementation
Add more structured data for richer results.
Custom 404 Page Optimization
Turn errors into opportunities.
Core Web Vitals Field Data Review
Check real-user performance metrics.
Share 90-Day Progress
Document your journey and results.
Prepare for Final Audit
Gather all data for the 90-day review.
Pro Tips & Insights
Other resources
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