High Priority
Deploy Agency Sitemap Protocol (/agency.txt)
Establish a machine-readable hierarchy of your agency's service offerings, case studies, and client testimonials specifically for AI agents to understand your core value proposition.
Create a text file at /agency.txt with a brief introduction to your agency's specialization (e.g., 'eCommerce Web Design for Shopify').
Include markdown-style links to your most important service pages, portfolio highlights, and 'About Us' section.
Add a 'Service FAQ' section in the file to address common pre-sales queries directly (e.g., typical project timelines, pricing models).
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High Priority
AI-Crawler Selective Service Indexing
Fine-tune which sections of your agency website should be ingested by AI crawlers to ensure they prioritize client-facing content over internal-facing pages.
Configure your robots.txt: User-agent: * Allow: /services/ Allow: /portfolio/ Allow: /case-studies/ Disallow: /internal-tools/ Disallow: /team-portal/
Verify your crawler permissions using a tool like 'Google Search Console' for general crawlers or specific AI bot testing resources if available.
Monitor crawl frequency and coverage in your server logs (e.g., Apache, Nginx) to ensure AI bots are accessing your key service and portfolio pages.
Medium Priority
Semantic HTML for Service Hierarchy
Utilize HTML5 semantic elements to clearly delineate service offerings, project details, and client outcomes, aiding AI crawlers in understanding your agency's capabilities.
Wrap each distinct service description within <section> tags with descriptive 'aria-label' attributes (e.g., 'aria-label="UI/UX Design Services"').
Enclose individual case study details within <article> tags to signal them as self-contained content units.
Ensure all client testimonials and performance metrics are presented within proper <table> structures with <thead> and <tbody> for structured data extraction by AI.
High Priority
RAG-Friendly Case Study Snippets
Structure your case studies and service explanations so they can be easily 'chunked' and retrieved by Retrieval-Augmented Generation (RAG) pipelines for AI-powered client consultations or internal knowledge bases.
Keep detailed project descriptions and their corresponding results within distinct content blocks, ideally under 600 words.
Avoid 'floating' context; explicitly restate the client's industry and the core service provided at the beginning of each case study summary.
Eliminate ambiguous pronouns (e.g., 'It led to', 'They saw') and replace them with specific metrics or client names (e.g., 'The redesign increased conversion rates by 30% for Acme Corp').
