Structured Data & Schema Markup for AI — B2B ecommerce

10Templates

LD+JSON Markup for B2B ecommerce

Schema.org v12.0

Core

B2B E-commerce Platform Schema

Target EntityVisibility

Visibility Strategy

Establishes your B2B e-commerce platform as a primary entity in search results. Crucial for AI to understand your offering's core purpose, target audience (B2B), and key value propositions for direct feature-to-need mapping.

Rich Result Benefit

Implementing this B2B E-commerce Platform Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "[Your B2B E-commerce Platform Name]",
  "description": "A comprehensive B2B e-commerce solution designed for wholesale, distribution, and manufacturing businesses. Features include tiered pricing, customer portals, order management, and integration capabilities.",
  "brand": {
    "@type": "Organization",
    "name": "[Your Company Name]"
  },
  "category": "B2B E-commerce Software",
  "offers": {
    "@type": "Offer",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "seller": {
      "@type": "Organization",
      "name": "[Your Company Name]"
    },
    "price": "[Starting Price or Contact for Quote]"
  }
}

Transactional

Product & Catalog Schema

Target EntityCTR

Visibility Strategy

Drives transactional intent for specific product searches and catalog browsing. Enables AI to directly present pricing, MOQs, and availability within search snippets, significantly increasing CTR for high-intent buyers.

Rich Result Benefit

Implementing this Product & Catalog Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "[Specific Product SKU/Name]",
  "description": "Detailed B2B product description, including technical specifications, bulk order availability, minimum order quantity (MOQ), and unit of measure.",
  "sku": "[Product SKU]",
  "mpn": "[Manufacturer Part Number]",
  "offers": {
    "@type": "Offer",
    "priceCurrency": "USD",
    "price": "[Tiered Price or Range]",
    "eligibleQuantity": {
      "@type": "QuantitativeValue",
      "minValue": [MOQ Value],
      "unitText": "[Unit of Measure]"
    },
    "seller": {
      "@type": "Organization",
      "name": "[Your Company Name]"
    }
  }
}

Answer Engine

FAQPage Markup for B2B Pain Points

Target EntityAEO

Visibility Strategy

The definitive method for capturing AI Answer Engine snapshots. Strategically map your platform's solutions to common B2B e-commerce challenges (e.g., complex pricing, inventory management, integration) to be the authoritative source in AI summaries.

Rich Result Benefit

Implementing this FAQPage Markup for B2B Pain Points schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "How does your platform streamline bulk order processing for distributors?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Our platform automates bulk order workflows by enabling customer-specific pricing tiers, pre-set order minimums, and direct integration with ERP systems for real-time inventory updates, reducing manual processing errors by up to 40%."
    }
  }, {
    "@type": "Question",
    "name": "What are the key integration capabilities for manufacturers connecting to your B2B portal?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "We offer robust APIs for seamless integration with existing ERP, CRM, and WMS systems. This includes real-time data synchronization for inventory levels, order status, and customer account information, ensuring data consistency across all business operations."
    }
  }]
}

Technical

BreadcrumbList Schema for Catalog Navigation

Target EntityCrawl

Visibility Strategy

Essential for topical authority and crawlability. Helps LLM crawlers and AI models understand the hierarchical structure of your product catalog and the relationships between categories, improving internal linking and topical relevance.

Rich Result Benefit

Implementing this BreadcrumbList Schema for Catalog Navigation schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [{
    "@type": "ListItem",
    "position": 1,
    "name": "Home",
    "item": "https://www.yourb2becommerce.com/"
  }, {
    "@type": "ListItem",
    "position": 2,
    "name": "Product Categories",
    "item": "https://www.yourb2becommerce.com/products"
  }, {
    "@type": "ListItem",
    "position": 3,
    "name": "[Category Name]",
    "item": "https://www.yourb2becommerce.com/products/[category]"
  }, {
    "@type": "ListItem",
    "position": 4,
    "name": "[Subcategory Name]",
    "item": "https://www.yourb2becommerce.com/products/[category]/[subcategory]"
  }]
}

Social Proof

AggregateRating for B2B Solutions

Target EntityTrust

Visibility Strategy

Amplifies trust signals for B2B decision-makers. Displaying star ratings in SERPs influences AI models to surface your platform when users search for 'best B2B e-commerce solutions' or 'top wholesale platforms'.

Rich Result Benefit

Implementing this AggregateRating for B2B Solutions schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "[Your B2B E-commerce Platform Name]",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.7",
    "reviewCount": "150",
    "bestRating": "5"
  }
}

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Interactive

HowTo Schema for Onboarding & Setup

Target EntityVoice

Visibility Strategy

Optimizes for detailed instructional queries and voice assistants. Enables AI to directly read out step-by-step guides for critical B2B e-commerce processes (e.g., setup, configuration, order management), providing immediate value to users.

Rich Result Benefit

Implementing this HowTo Schema for Onboarding & Setup schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to Configure Customer-Specific Pricing Tiers in Your B2B Portal",
  "step": [
    {
      "@type": "HowToStep",
      "name": "Navigate to Pricing Settings",
      "text": "Log in to your admin dashboard and select 'Pricing Management' from the main navigation.",
      "url": "https://www.yourb2becommerce.com/docs/pricing#step1"
    },
    {
      "@type": "HowToStep",
      "name": "Create a New Price Tier",
      "text": "Click 'Add New Tier' and define the tier name (e.g., 'Wholesale Gold Partner'). Set the base discount percentage.",
      "url": "https://www.yourb2becommerce.com/docs/pricing#step2"
    },
    {
      "@type": "HowToStep",
      "name": "Assign Customers to Tier",
      "text": "Go to the 'Customer Management' section, select the desired customers, and assign them to the newly created price tier.",
      "url": "https://www.yourb2becommerce.com/docs/pricing#step3"
    }
  ]
}

Authority

Article & Author E-E-A-T for Industry Expertise

Target EntityE-E-A-T

Visibility Strategy

Builds verifiable authority and expertise in the B2B e-commerce space. Explicitly linking content to recognized industry experts and your organization enhances E-E-A-T signals, critical for AI models prioritizing trustworthy sources.

Rich Result Benefit

Implementing this Article & Author E-E-A-T for Industry Expertise schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "The Future of B2B E-commerce: Trends in 2024 and Beyond",
  "author": {
    "@type": "Person",
    "name": "[Author Name]",
    "jobTitle": "Head of B2B Strategy at [Your Company Name]",
    "sameAs": ["[Author LinkedIn URL]"]
  },
  "publisher": {
    "@type": "Organization",
    "name": "[Your Company Name]",
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.yourb2becommerce.com/logo.png"
    }
  }
}

Growth

Dataset Schema for Market Insights

Target EntityPR/Links

Visibility Strategy

Positions your platform as a source of high-value, proprietary data. Indexing your market reports and data sets makes them discoverable by AI for research purposes, driving inbound links and establishing thought leadership.

Rich Result Benefit

Implementing this Dataset Schema for Market Insights schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "B2B E-commerce Order Volume Trends [Quarter/Year]",
  "description": "Aggregated, anonymized data insights on order volume, average order value (AOV), and product category performance across our B2B platform.",
  "keywords": "B2B e-commerce, wholesale trends, order volume, AOV, market analysis",
  "publisher": {
    "@type": "Organization",
    "name": "[Your Company Name]"
  },
  "distribution": {
    "@type": "DataDownload",
    "contentUrl": "https://www.yourb2becommerce.com/reports/b2b-ecommerce-trends-[quarter]-[year].pdf"
  }
}

Defensive

Organization Knowledge Graph for B2B Brands

Target EntityBrand

Visibility Strategy

Dominates branded search results and AI knowledge panels. Clearly defining your organization entity ensures consistent representation across search engines and AI assistants, reinforcing brand credibility for B2B buyers.

Rich Result Benefit

Implementing this Organization Knowledge Graph for B2B Brands schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[Your Company Name]",
  "url": "https://www.yourb2becommerce.com",
  "logo": "https://www.yourb2becommerce.com/logo.png",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "[Your Phone Number]",
    "contactType": "B2B Sales Inquiry",
    "areaServed": "[Geographic Area]"
  },
  "sameAs": [
    "https://www.linkedin.com/company/[yourcompanylinkedin]",
    "https://twitter.com/[yourcompanytwitter]"
  ]
}

Modern

Speakable Property for Key B2B Features

Target EntityVoice

Visibility Strategy

Enhances accessibility and voice search performance. By marking specific sections (like feature explanations or key benefits) as 'speakable', you enable AI voice assistants to read this critical information directly, improving user experience for on-the-go buyers.

Rich Result Benefit

Implementing this Speakable Property for Key B2B Features schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "[Page Title - e.g., B2B Order Management Features]",
  "speakable": {
    "@type": "SpeakableSpecification",
    "xpath": ["/html/body/div[1]/section[2]/div/h2", "/html/body/div[1]/section[3]/div/div/p[1]"]
  }
}

Pro Tips & Insights

Structured data is your B2B e-commerce platform's direct communication line to AI. It translates complex business logic (tiered pricing, MOQs, integrations) into machine-readable facts, eliminating ambiguity and ensuring accurate representation.

Ensure schema markup is not only present but also accurately reflects the visible content on the page. Discrepancies between schema and page text are flagged as critical errors by AI crawlers, impacting trust signals.

Leverage FAQPage markup on product pages and solution pages to directly answer common B2B procurement and integration questions, maximizing your chances of appearing in AI 'snapshot' answers for high-intent searches.

Validate your schema implementation rigorously using Google's Rich Results Test. Errors in syntax or structure can render your meticulously crafted markup ineffective, preventing AI from understanding and indexing your content correctly.

B2B E-commerce Platform Schema

Visibility Strategy

JSON-LD Template

Product & Catalog Schema

Visibility Strategy

JSON-LD Template

FAQPage Markup for B2B Pain Points

Visibility Strategy

JSON-LD Template

BreadcrumbList Schema for Catalog Navigation

Visibility Strategy

JSON-LD Template

AggregateRating for B2B Solutions

Visibility Strategy

JSON-LD Template

Generate valid structured data for all your B2B ecommerce pages with Airticler.

HowTo Schema for Onboarding & Setup

Visibility Strategy

JSON-LD Template

Article & Author E-E-A-T for Industry Expertise

Visibility Strategy

JSON-LD Template

Dataset Schema for Market Insights

Visibility Strategy

JSON-LD Template

Organization Knowledge Graph for B2B Brands

Visibility Strategy

JSON-LD Template

Speakable Property for Key B2B Features

Visibility Strategy

JSON-LD Template

Pro Tips & Insights

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