Structured Data & Schema Markup for AI — Coaches

10Templates

LD+JSON Markup for Coaches

Schema.org v12.0

Core

Coaching Platform Schema

Target EntityVisibility

Visibility Strategy

Establishes your coaching platform as a distinct software entity. Crucial for AI search engines to correctly categorize your solution for coaches searching for business management, client engagement, or practice growth tools.

Rich Result Benefit

Implementing this Coaching Platform Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "[Coaching Software Name]",
  "operatingSystem": "Cloud/Web-based",
  "applicationCategory": "BusinessApplication, ProductivityApplication, CoachingSoftware",
  "offers": {
    "@type": "Offer",
    "price": "0",
    "priceCurrency": "USD"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.7",
    "ratingCount": "950"
  }
}

Transactional

Service & Pricing Matrix

Target EntityCTR

Visibility Strategy

Directly targets coaches seeking specific service packages or software tiers. AI can pull this data for comparison queries like 'best CRM for life coaches under $100' or 'coaching software pricing'.

Rich Result Benefit

Implementing this Service & Pricing Matrix schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "[Coaching Service Tier Name]",
  "description": "Comprehensive breakdown of features for [specific coaching niche, e.g., Executive Coaching, Life Coaching] including [key feature 1], [key feature 2], and [key feature 3].",
  "offers": {
    "@type": "AggregateOffer",
    "lowPrice": "97",
    "highPrice": "997",
    "priceCurrency": "USD",
    "offerCount": "4"
  }
}

Answer Engine

Coaching FAQPage Markup

Target EntityAEO

Visibility Strategy

The primary method to capture AI Answer Engine snippets. Address common coach pain points (e.g., client management, marketing, scaling) with precise, data-backed answers to appear as the authoritative source.

Rich Result Benefit

Implementing this Coaching FAQPage Markup schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "How does [Coaching Software] streamline client onboarding for busy coaches?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Our platform automates client intake forms, contract e-signatures, and initial assessment scheduling, reducing manual workload by up to 70% and allowing coaches to focus on delivering impactful sessions."
    }
  }, {
    "@type": "Question",
    "name": "What features does [Coaching Software] offer for managing a growing client base?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Features include a centralized client database, session tracking, progress notes, automated follow-up reminders, and integrated billing, ensuring no client falls through the cracks."
    }
  }]
}

Technical

Coaching Resource Hub Navigation

Target EntityCrawl

Visibility Strategy

Enables LLM crawlers to map the topical authority and hierarchy of your content, particularly for Programmatic SEO efforts targeting long-tail coach needs (e.g., 'best scheduling software for group coaching').

Rich Result Benefit

Implementing this Coaching Resource Hub Navigation schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [{
    "@type": "ListItem",
    "position": 1,
    "name": "Coaching Business Hub",
    "item": "https://www.examplecoaching.com/"
  }, {
    "@type": "ListItem",
    "position": 2,
    "name": "Client Management Tools",
    "item": "https://www.examplecoaching.com/client-management"
  }, {
    "@type": "ListItem",
    "position": 3,
    "name": "Session Scheduling Software",
    "item": "https://www.examplecoaching.com/client-management/scheduling"
  }]
}

Social Proof

Coach Testimonial Ratings

Target EntityTrust

Visibility Strategy

Leverages social proof to build trust. AI prioritizes highly-rated solutions when coaches search for 'top coaching platforms' or 'best tools for coaches'. Star ratings in SERPs significantly boost click-through rates.

Rich Result Benefit

Implementing this Coach Testimonial Ratings schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "[Coaching Software Name]",
  "aggregateRating": {
    "@type": "AggregateRating",
    "bestRating": "5",
    "ratingValue": "4.9",
    "ratingCount": "780"
  }
}

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Interactive

Client Workflow Guides

Target EntityVoice

Visibility Strategy

Optimizes content for voice search and AI assistants. Enables direct answers for 'how-to' queries from coaches, such as 'how do I automate client follow-ups?'

Rich Result Benefit

Implementing this Client Workflow Guides schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to set up automated client welcome sequences in [Coaching Software]",
  "step": [{
    "@type": "HowToStep",
    "text": "Navigate to the 'Automations' tab and select 'New Sequence'.",
    "url": "https://www.examplecoaching.com/docs/automations/welcome-sequence#step1"
  }, {
    "@type": "HowToStep",
    "text": "Define your trigger event (e.g., 'New Client Booked').",
    "url": "https://www.examplecoaching.com/docs/automations/welcome-sequence#step2"
  }, {
    "@type": "HowToStep",
    "text": "Add email steps, including a link to your intake form.",
    "url": "https://www.examplecoaching.com/docs/automations/welcome-sequence#step3"
  }]
}

Authority

Coach Expertise & Author Bio

Target EntityE-E-A-T

Visibility Strategy

Crucial for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals, especially under Google's Helpful Content Update. Demonstrates genuine human expertise behind the platform and content.

Rich Result Benefit

Implementing this Coach Expertise & Author Bio schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Article",
  "author": {
    "@type": "Person",
    "name": "[Founder/Lead Coach Name]",
    "jobTitle": "Founder & Lead Coach at [Coaching Software Name]",
    "description": "[Founder's brief bio highlighting coaching experience and expertise in business scaling for coaches]",
    "sameAs": ["[LinkedIn Profile URL]"]
  }
}

Growth

Coaching Industry Data Insights

Target EntityPR/Links

Visibility Strategy

Positions your platform as a data authority. Makes proprietary research and industry benchmarks indexable by AI, driving high-quality backlinks and establishing thought leadership.

Rich Result Benefit

Implementing this Coaching Industry Data Insights schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "[Year] Coaching Industry Trends Report",
  "description": "Analysis of client acquisition costs, session rates, and specialization growth based on anonymized data from [Coaching Software Name] users.",
  "keywords": "coaching trends, industry growth, client acquisition, coach pricing, life coaching, business coaching",
  "publisher": {
    "@type": "Organization",
    "name": "[Coaching Software Name]"
  }
}

Defensive

Coaching Brand Knowledge Graph

Target EntityBrand

Visibility Strategy

Dominates branded search results. Ensures your coaching platform is recognized as a distinct entity, populating Google Knowledge Panels and providing foundational data for AI assistants referencing your brand.

Rich Result Benefit

Implementing this Coaching Brand Knowledge Graph schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[Coaching Software Name]",
  "url": "https://www.examplecoaching.com",
  "logo": "https://www.examplecoaching.com/logo.png",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "[Phone Number]",
    "contactType": "Customer Support"
  },
  "sameAs": [
    "https://twitter.com/[CoachingSoftwareHandle]",
    "https://www.linkedin.com/company/[CoachingSoftwareCompanyPage]"
  ]
}

Modern

Speakable Content Sections

Target EntityVoice

Visibility Strategy

Optimizes specific content blocks for voice retrieval. AI can pull directly from these marked sections to answer spoken queries, enhancing user experience for coaches on the go.

Rich Result Benefit

Implementing this Speakable Content Sections schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "speakable": {
    "@type": "SpeakableSpecification",
    "xpath": ["//h2[contains(text(), 'Key Benefits')]/following-sibling::ul[1]/li", "//section[@id='client-testimonials']/blockquote/p"]
  }
}

Pro Tips & Insights

Structured data acts as the definitive factual layer for AI. Without it, AI must infer meaning; with it, you dictate the narrative for coaches' search queries.

Ensure schema markup precisely mirrors on-page content. Discrepancies between your JSON-LD and visible text are treated as strong negative signals by AI ranking algorithms.

Target 'Answer Engine' dominance with FAQPage schema on every relevant page. Aim for at least 3 high-value Q&A pairs addressing core coach challenges per page to maximize snippet inclusion.

Validate all structured data implementations using Google's Rich Results Test. Errors, even syntactical ones, can render your schema unreadable, rendering your optimization efforts invisible.

Coaching Platform Schema

Visibility Strategy

JSON-LD Template

Service & Pricing Matrix

Visibility Strategy

JSON-LD Template

Coaching FAQPage Markup

Visibility Strategy

JSON-LD Template

Coaching Resource Hub Navigation

Visibility Strategy

JSON-LD Template

Coach Testimonial Ratings

Visibility Strategy

JSON-LD Template

Generate valid structured data for all your Coaches pages with Airticler.

Client Workflow Guides

Visibility Strategy

JSON-LD Template

Coach Expertise & Author Bio

Visibility Strategy

JSON-LD Template

Coaching Industry Data Insights

Visibility Strategy

JSON-LD Template

Coaching Brand Knowledge Graph

Visibility Strategy

JSON-LD Template

Speakable Content Sections

Visibility Strategy

JSON-LD Template

Pro Tips & Insights

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