Structured Data & Schema Markup for AI — Coaching businesses

10Templates

LD+JSON Markup for Coaching businesses

Schema.org v12.0

Foundation

Coaching Business Schema

Target EntityBrand Authority

Visibility Strategy

Establishes your coaching practice as a distinct entity for AI knowledge graphs. Critical for branded search visibility and populating entity cards in SERPs when users search for your business name or founder.

Rich Result Benefit

Implementing this Coaching Business Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[Coaching Business Name]",
  "url": "https://yourcoachingwebsite.com",
  "logo": "https://yourcoachingwebsite.com/logo.png",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+1-555-555-5555",
    "contactType": "Customer Support",
    "areaServed": "US"
  },
  "sameAs": [
    "https://www.linkedin.com/in/yourcoachprofile",
    "https://www.instagram.com/yourcoachhandle"
  ]
}

Core Offering

Service Offering Schema

Target EntityService Visibility

Visibility Strategy

Defines each distinct coaching package (e.g., 'Executive Leadership Coaching', 'Small Business Growth Program'). Enables AI to understand the specific services you offer and their value proposition, directly impacting transactional search queries.

Rich Result Benefit

Implementing this Service Offering Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "[Specific Coaching Service Name]",
  "description": "Detailed description of how this coaching program transforms a client's business or life.",
  "provider": {
    "@type": "Organization",
    "name": "[Coaching Business Name]"
  },
  "offers": {
    "@type": "Offer",
    "price": "[Price or Price Range]",
    "priceCurrency": "USD",
    "description": "What is included in this service package.",
    "validFrom": "[YYYY-MM-DD]"
  },
  "serviceType": "Business Coaching"
}

Answer Engine

FAQPage Markup for Coaching Pain Points

Target EntityAEO / Answer Engine

Visibility Strategy

Directly addresses common client queries and pain points. This schema type is paramount for capturing 'Featured Snippets' and AI Answer Engine results, positioning your content as the authoritative solution.

Rich Result Benefit

Implementing this FAQPage Markup for Coaching Pain Points schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "How can a business coach help me scale my startup?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "A dedicated business coach provides strategic frameworks, accountability, and data-driven insights to identify growth bottlenecks, optimize operations, and build scalable systems, leading to sustainable revenue expansion."
    }
  }, {
    "@type": "Question",
    "name": "What is the ROI of hiring a marketing coach?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "The ROI of a marketing coach is measured by increased lead generation, improved conversion rates, enhanced brand visibility, and optimized ad spend, ultimately driving predictable revenue growth and market share."
    }
  }]
}

Technical SEO

BreadcrumbList for Coaching Programs

Target EntityCrawlability & Topical Mapping

Visibility Strategy

Reinforces topical authority and site architecture for LLM crawlers. Essential for programmatic SEO (PSEO) when building out matrices of services, client types, and industry specializations.

Rich Result Benefit

Implementing this BreadcrumbList for Coaching Programs schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [{
    "@type": "ListItem",
    "position": 1,
    "name": "Home",
    "item": "https://yourcoachingwebsite.com/"
  }, {
    "@type": "ListItem",
    "position": 2,
    "name": "Coaching Services",
    "item": "https://yourcoachingwebsite.com/services"
  }, {
    "@type": "ListItem",
    "position": 3,
    "name": "[Specific Coaching Service Name]",
    "item": "https://yourcoachingwebsite.com/services/specific-service"
  }]
}

Social Proof

Client Testimonial AggregateRating

Target EntityTrust & Conversion

Visibility Strategy

Leverages client success stories as social proof directly in SERPs. AI models prioritize highly-rated service providers when users search for 'best business coach' or 'top executive mentor'.

Rich Result Benefit

Implementing this Client Testimonial AggregateRating schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[Coaching Business Name]",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "150",
    "bestRating": "5"
  }
}

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Interactive

HowTo Schema for Client Transformation Journeys

Target EntityVoice Search & Process Clarity

Visibility Strategy

Optimizes content for voice search and AI assistants. Enables direct answers for queries like 'How do I improve my sales process?' by outlining your coaching methodology step-by-step.

Rich Result Benefit

Implementing this HowTo Schema for Client Transformation Journeys schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to achieve [Specific Client Outcome] with Business Coaching",
  "step": [{
    "@type": "HowToStep",
    "text": "Step 1: Initial Assessment - We identify key performance gaps and opportunities.",
    "url": "https://yourcoachingwebsite.com/process#step1"
  }, {
    "@type": "HowToStep",
    "text": "Step 2: Strategy Development - Co-create a tailored action plan with measurable KPIs.",
    "url": "https://yourcoachingwebsite.com/process#step2"
  }, {
    "@type": "HowToStep",
    "text": "Step 3: Implementation & Accountability - Execute the plan with regular coaching sessions and progress tracking.",
    "url": "https://yourcoachingwebsite.com/process#step3"
  }]
}

Authority

Article Schema for Coach Expertise (E-E-A-T)

Target EntityE-E-A-T Signals

Visibility Strategy

Bolsters Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). AI prioritizes content from verified human experts, especially in sensitive areas like business strategy and personal development.

Rich Result Benefit

Implementing this Article Schema for Coach Expertise (E-E-A-T) schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "[Article Title Demonstrating Expertise]",
  "author": {
    "@type": "Person",
    "name": "[Founder/Lead Coach Name]",
    "jobTitle": "Certified Business Coach & Founder of [Coaching Business Name]",
    "sameAs": ["[LinkedIn Profile URL]"]
  },
  "publisher": {
    "@type": "Organization",
    "name": "[Coaching Business Name]",
    "logo": {
      "@type": "ImageObject",
      "url": "https://yourcoachingwebsite.com/logo.png"
    }
  }
}

Growth Asset

Dataset Schema for Case Studies & Insights

Target EntityThought Leadership & Backlinks

Visibility Strategy

Positions your proprietary data (e.g., anonymized client success metrics, industry benchmarks) as a valuable resource. This attracts backlinks and establishes your firm as a thought leader, feeding AI research models.

Rich Result Benefit

Implementing this Dataset Schema for Case Studies & Insights schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "[Industry] Client Success Metrics [Year]",
  "description": "Aggregated, anonymized data showcasing client results in [Specific Industry] from our coaching programs.",
  "keywords": [
    "business growth metrics",
    "client ROI",
    "[Industry] case study"
  ],
  "publisher": {
    "@type": "Organization",
    "name": "[Coaching Business Name]"
  }
}

Geographic

LocalBusiness Schema for Geographic Reach

Target EntityLocal Visibility

Visibility Strategy

Crucial for local SEO and AI mapping of services to geographic areas. Ensures visibility in 'near me' searches and local business directories, vital for coaches serving specific regions or offering in-person sessions.

Rich Result Benefit

Implementing this LocalBusiness Schema for Geographic Reach schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "[Coaching Business Name]",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "[Street Address]",
    "addressLocality": "[City]",
    "addressRegion": "[State/Province]",
    "postalCode": "[Zip/Postal Code]",
    "addressCountry": "[Country]"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": [Latitude],
    "longitude": [Longitude]
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ],
  "servesCuisine": "Business Coaching"
}

Audio Optimization

Speakable Property for Key Takeaways

Target EntityVoice Search Engagement

Visibility Strategy

Optimizes specific content sections (like 'Key Takeaways' or 'Client Wins') for direct audio playback by AI assistants. This enhances user experience for auditory learners and voice search users.

Rich Result Benefit

Implementing this Speakable Property for Key Takeaways schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "speakable": {
    "@type": "SpeakableSpecification",
    "xpath": ["//h2[contains(text(), 'Key Takeaways')]", "//div[@class='summary-box']/p"]
  }
}

Pro Tips & Insights

Structured data acts as the 'API' for AI crawlers, translating your coaching methodology and client outcomes into machine-readable facts. This bypasses the need for AI to infer your value proposition.

Ensure schema markup is not just present but *accurate* and *contextually relevant* to the on-page content. Discrepancies between schema data and visible text trigger AI spam filters.

The 'Answer Engine' advantage: Implement FAQPage schema on every service page and blog post answering a specific client pain point. Aim to be the definitive source cited in AI-generated answers.

Validate your structured data implementation using Google's Rich Results Test and Schema Markup Validator. Errors in syntax or logic will render the schema invisible to search engines, negating its impact.

Coaching Business Schema

Visibility Strategy

JSON-LD Template

Service Offering Schema

Visibility Strategy

JSON-LD Template

FAQPage Markup for Coaching Pain Points

Visibility Strategy

JSON-LD Template

BreadcrumbList for Coaching Programs

Visibility Strategy

JSON-LD Template

Client Testimonial AggregateRating

Visibility Strategy

JSON-LD Template

Generate valid structured data for all your Coaching businesses pages with Airticler.

HowTo Schema for Client Transformation Journeys

Visibility Strategy

JSON-LD Template

Article Schema for Coach Expertise (E-E-A-T)

Visibility Strategy

JSON-LD Template

Dataset Schema for Case Studies & Insights

Visibility Strategy

JSON-LD Template

LocalBusiness Schema for Geographic Reach

Visibility Strategy

JSON-LD Template

Speakable Property for Key Takeaways

Visibility Strategy

JSON-LD Template

Pro Tips & Insights

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