Perform 'Student Value Proposition' Audit
Evaluate if your course content provides unique skills, outcomes, or community access not found in competing courses. Google's 'Information Gain' implicitly rewards courses that offer distinct, demonstrable learning paths.
Analyze Content Velocity & 'Course Relevance Decay' Correlation
Map your content update frequency against historical student enrollment trends. Identify the 'Module Decay' point where older course modules begin losing market relevance and require a 'Curriculum Refresh Injection'.
Execute 'Learner Journey' Coverage Analysis (Skill Gaps)
Use a skill-mapping tool to find 'holes' in your curriculum's learning path. If you cover 'Beginner Photography', ensure you also have modules for 'Advanced Lighting Techniques' and 'Post-Production Workflow' to satisfy learner completeness.
Perform 'Impression-to-Enrollment' Gap Mapping
Export GSC data for landing pages and course sales pages. Identify pages with high impressions but low CTR/conversion rates. These are candidates for 'Learner Intent Re-alignment' or 'FAQ Snippet' optimization.
Identify 'Curriculum Cannibalization' Conflict Clusters
Find if multiple course modules or landing pages are competing for the same 'Primary Learning Outcome'. Decide to 'Consolidate' (merge into a comprehensive module), 'De-optimize' (change module titles/descriptions), or '301 Redirect' to the champion learning path.
Audit for 'Dormant Content' Platform Waste
Identify course descriptions or blog posts with < 500 words and zero student engagement or enrollments in 90 days. For high-volume platforms, outdated 'Webinar Replays' from years ago are often 'dormant assets' consuming platform resources.
Execute 'Student Testimonial Anchor' Distribution Integrity Audit
Analyze the anchor text of incoming links to your course pages. If > 80% is 'Exact Match' to course title, you're at risk for over-optimization. Aim for a 'Natural Distribution' of Branded URLs and descriptive anchors.
Analyze 'Engagement Metrics' & Scroll-depth Correlation
Check if your 'Free Preview' or 'Enroll Now' CTAs are correctly placed within course descriptions and video intros. Use heatmaps to correlate scroll depth with intent-to-enroll, optimizing CTA placement for maximum UX-Course Conversion synergy.
Found issues? Fix them automatically with Airticler.
Join 2,000+ teams scaling with AI.
Check 'Internal Link' Course Pathway Distribution (PageRank Clone)
Use a crawler to map 'Module Depth'. Ensure your highest-converting courses are no more than 3 clicks from the homepage or primary navigation. Use 'Breadcrumb Schema' to reinforce this learning hierarchy.
Verify 'Instructor Authority' Signals (E-E-A-T for Creators)
Does every course module have a verified instructor bio? Are the bios linked to LinkedIn or their professional portfolio via Schema.org? Google's HCU requires 'Expertise' proof at the individual creator level.
Audit 'Visual Asset' Semantic Alt-Text & Discovery
Convert all course images and graphics to WebP. Ensure alt-text isn't just keyword stuffing but accurately describes the visual content for 'Google Lens' and visual search discovery by potential students.
Monitor 'Competitor Course' Topical Moats
Identify course topics where competitors rank #1 for key learning outcomes but you have zero coverage. Use 'Content Gap' analysis to find these 'missing curriculum opportunities' in your overall growth strategy.
Audit 'Interactive' Learning Asset Engagement
Static text and videos are no longer the gold standard. Identify high-traffic course landing pages that lack interactive elements (quizzes, downloadable worksheets, community forums) and prioritize them for 'Engagement Upgrades'.
Set up 'Automated' Course Indexing Integrity Alerts
Use the GSC API to get daily alerts for 'De-indexed' course pages or modules. This catches technical regressions or server errors before they impact your enrollment targets.
Check 'Featured Snippet' Loss & Re-formatting for Learning Queries
Track your 'Position 0' snippets for common learning queries. If lost, analyze the winner's formatting (usually better HTML lists or more concise 'Answer Paragraphs') and re-optimize your course descriptions or FAQs.
Audit 'Course Data' Accuracy Integrity
Any course citing '2023 student success rates' in 2026 is immediate 'Unhelpful Content'. Set an automated schedule to refresh course outcomes and statistics across the entire platform annually.
Evaluate 'Mobile' Course Experience Fidelity & CLS
Since Google uses mobile-first indexing, ensure your courses and checkout process aren't broken on mobile. Check for 'Cumulative Layout Shift' (CLS) on dynamically loading video players or enrollment forms.
