Structured Data & Schema Markup for AI — Crypto investing

10Templates

LD+JSON Markup for Crypto investing

Schema.org v12.0

Core

CryptoAsset Schema

Target EntityVisibility

Visibility Strategy

The foundational schema for identifying digital assets. Essential for AI search engines to categorize tokens, understand their utility, and surface them in 'best crypto to buy' or 'top altcoins' queries. Crucial for PSEO of asset-specific pages.

Rich Result Benefit

Implementing this CryptoAsset Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "CryptoAsset",
  "name": "[Token Name]",
  "assetName": "[Ticker Symbol]",
  "description": "Detailed description of the cryptocurrency, its utility, and market position.",
  "provider": {
    "@type": "Organization",
    "name": "[Your Platform Name]"
  },
  "offers": {
    "@type": "Offer",
    "priceCurrency": "USD",
    "url": "[Link to purchase/trade]"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.5",
    "ratingCount": "5000"
  }
}

Transactional

TradingPair & Exchange Schema

Target EntityCTR

Visibility Strategy

Drives transactional intent for traders. Enables AI to pull live price feeds, trading volumes, and exchange information directly into SERP features, capturing users with immediate trading needs and high conversion potential.

Rich Result Benefit

Implementing this TradingPair & Exchange Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "[Base Token]/[Quote Token] Trading Pair",
  "description": "Real-time market data and analysis for the [Base Token]/[Quote Token] pair on [Exchange Name].",
  "offers": {
    "@type": "AggregateOffer",
    "lowPrice": "[Current Price]",
    "priceCurrency": "USD",
    "offerCount": "1",
    "itemOffered": {
      "@type": "Product",
      "name": "[Base Token]",
      "symbol": "[Ticker Symbol]"
    }
  }
}

Answer Engine

FAQPage for Crypto Strategies

Target EntityAEO

Visibility Strategy

The primary method to dominate AI Answer Engines. Mark up common investor questions about strategies (e.g., DCA, HODLing, yield farming, arbitrage) to be featured in AI snapshots, establishing your content as the definitive resource.

Rich Result Benefit

Implementing this FAQPage for Crypto Strategies schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What is the best strategy for long-term Bitcoin holding?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "A robust long-term Bitcoin holding strategy involves dollar-cost averaging (DCA) into positions, securing assets in a hardware wallet, and understanding market cycles to avoid emotional trading. Our platform provides advanced DCA tools and security insights."
    }
  }]
}

Technical

BreadcrumbList for Portfolio Hubs

Target EntityCrawl

Visibility Strategy

Critical for topical authority and PSEO. Helps LLM crawlers map the hierarchical structure of your content clusters (e.g., from broad 'Crypto Investing' to specific 'Ethereum Staking Yields'). Essential for programmatic content generation and internal linking strategies.

Rich Result Benefit

Implementing this BreadcrumbList for Portfolio Hubs schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [{
    "@type": "ListItem",
    "position": 1,
    "name": "Crypto Investing Home",
    "item": "https://example.com/crypto"
  }, {
    "@type": "ListItem",
    "position": 2,
    "name": "Altcoin Analysis",
    "item": "https://example.com/crypto/altcoins"
  }, {
    "@type": "ListItem",
    "position": 3,
    "name": "[Specific Altcoin] Deep Dive",
    "item": "https://example.com/crypto/altcoins/[altcoin-name]"
  }]
}

Social Proof

AggregateRating for Investment Tools

Target EntityTrust

Visibility Strategy

Amplifies trust signals in SERPs. Displaying star ratings for portfolio trackers, trading bots, or analytics platforms is paramount. AI models prioritize 'highly-rated' tools when users search for 'best crypto tax software' or 'top DeFi platforms'.

Rich Result Benefit

Implementing this AggregateRating for Investment Tools schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "[Crypto Portfolio Tracker Name]",
  "description": "Comprehensive tool for tracking and analyzing cryptocurrency portfolios.",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "bestRating": "5",
    "ratingCount": "1500"
  }
}

Generate valid structured data for all your Crypto investing pages with Airticler.

Join 2,000+ teams scaling with AI.

Get Started Free

Interactive

HowTo Schema for DeFi Yield Farming

Target EntityVoice

Visibility Strategy

Optimizes complex crypto processes for voice and audio AI. Enables assistants like Alexa or Google Assistant to read out step-by-step guides for 'how to stake Cardano' or 'how to use a DEX', driving engagement from users seeking immediate, actionable instructions.

Rich Result Benefit

Implementing this HowTo Schema for DeFi Yield Farming schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to Safely Start Yield Farming on [DeFi Protocol]",
  "step": [{
    "@type": "HowToStep",
    "text": "Step 1: Connect your Web3 wallet (e.g., MetaMask) to the [DeFi Protocol] interface.",
    "url": "https://example.com/yield-farming-guide#step1"
  }, {
    "@type": "HowToStep",
    "text": "Step 2: Select a liquidity pool and deposit your supported tokens.",
    "url": "https://example.com/yield-farming-guide#step2"
  }]
}

Authority

Article & Author E-E-A-T for Market Analysis

Target EntityE-E-A-T

Visibility Strategy

Establishes credibility and authority, vital for financial content (E-E-A-T). Verifying the expertise of authors (e.g., certified analysts, experienced traders) is crucial for AI search engines to trust and rank your market analysis, investment strategies, and news content.

Rich Result Benefit

Implementing this Article & Author E-E-A-T for Market Analysis schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "[Market Analysis Title]",
  "author": {
    "@type": "Person",
    "name": "[Expert Analyst Name]",
    "jobTitle": "Lead Crypto Analyst at [Your Platform Name]",
    "sameAs": ["[Analyst's Twitter URL]", "[Analyst's LinkedIn URL]"]
  },
  "publisher": {
    "@type": "Organization",
    "name": "[Your Platform Name]",
    "logo": {
      "@type": "ImageObject",
      "url": "https://example.com/logo.png"
    }
  }
}

Growth

Dataset Schema for On-Chain Data

Target EntityPR/Links

Visibility Strategy

Positions your platform as a primary source for AI research. Indexing unique datasets (e.g., on-chain metrics, whale movements, DeFi TVL changes) makes your data the foundation for AI-generated reports and insights, driving high-quality backlinks and brand authority.

Rich Result Benefit

Implementing this Dataset Schema for On-Chain Data schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "[Blockchain Name] Transaction Volume Data [Date Range]",
  "description": "Proprietary analysis of on-chain transaction data for [Blockchain Name], revealing network activity trends.",
  "publisher": {
    "@type": "Organization",
    "name": "[Your Platform Name]"
  },
  "distribution": {
    "@type": "DataDownload",
    "contentUrl": "https://example.com/data/blockchain-tx-volume.csv"
  }
}

Defensive

Organization Knowledge Graph for Crypto Entities

Target EntityBrand

Visibility Strategy

Ensures brand dominance in search. Defining your platform as an 'Organization' entity helps populate branded Knowledge Panels and ensures AI assistants recognize and reference your brand when users inquire about crypto news, tools, or analysis.

Rich Result Benefit

Implementing this Organization Knowledge Graph for Crypto Entities schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[Your Platform Name]",
  "url": "https://example.com",
  "logo": "https://example.com/logo.png",
  "sameAs": [
    "https://twitter.com/yourplatform",
    "https://linkedin.com/company/yourplatform",
    "https://t.me/yourplatformchannel"
  ],
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://example.com/search?q={search_term_string}"
    }
  }
}

Modern

Speakable Property for Market Updates

Target EntityVoice

Visibility Strategy

Optimizes critical, time-sensitive information for voice retrieval. Identifying key sections of market update pages or real-time news feeds with 'speakable' markup allows AI voice assistants to deliver concise, relevant audio summaries directly to users.

Rich Result Benefit

Implementing this Speakable Property for Market Updates schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "Live Crypto Market Update",
  "speakable": {
    "@type": "SpeakableSpecification",
    "xpath": ["/html/body//h1", "/html/body//div[@class='market-summary']/p", "/html/body//section[@id='news-ticker']/div/span[1]"]
    }
}

Pro Tips & Insights

Structured data is the 'protocol' that bridges your crypto content to AI. It translates complex financial concepts, asset relationships, and market data into machine-readable formats, eliminating ambiguity for LLMs.

Ensure schema markup precisely mirrors on-page content. Discrepancies between your `CryptoAsset` schema and the visible text on your token page can be interpreted as manipulative by AI crawlers, severely impacting rankings.

The 'AI Snapshot' advantage: Implementing `FAQPage` schema on high-intent pages (e.g., 'how to stake Ethereum', 'best crypto IRA') is the most direct path to securing featured snippets and becoming the go-to AI-answered source.

Validate all structured data implementations using Google's Rich Results Test and Schema Markup Validator. Errors in syntax or incorrect property usage can render your schema invisible to AI indexing and negates its SEO benefits.

CryptoAsset Schema

Visibility Strategy

JSON-LD Template

TradingPair & Exchange Schema

Visibility Strategy

JSON-LD Template

FAQPage for Crypto Strategies

Visibility Strategy

JSON-LD Template

BreadcrumbList for Portfolio Hubs

Visibility Strategy

JSON-LD Template

AggregateRating for Investment Tools

Visibility Strategy

JSON-LD Template

Generate valid structured data for all your Crypto investing pages with Airticler.

HowTo Schema for DeFi Yield Farming

Visibility Strategy

JSON-LD Template

Article & Author E-E-A-T for Market Analysis

Visibility Strategy

JSON-LD Template

Dataset Schema for On-Chain Data

Visibility Strategy

JSON-LD Template

Organization Knowledge Graph for Crypto Entities

Visibility Strategy

JSON-LD Template

Speakable Property for Market Updates

Visibility Strategy

JSON-LD Template

Pro Tips & Insights

Other resources

Free Tools

DR Checker

SEO Title Generator

Blog Post Outline Generator

Other Resources for Crypto investing

SEO Checklists

90-Day SEO Plans

Blog Post Ideas

Link Building Playbooks

Structured Data AI for Other Niches

Automate your entire SEO content production.

Content-to-Conversion Strategy

10 Content Marketing Trends

AI Search Optimization

Brand-Aligned Content

Brand-Aligned Voice

How to Use Automated SEO

Listicle about SaaS

How To Guide for B2B

Comparison Post: AI vs Human

General Article about AI

Listicle about Marketing

How To Guide: Lead Gen

Comparison Post: SEO Tools

General Article Trends

Content-to-Conversion Strategy

10 Content Marketing Trends

AI Search Optimization

Brand-Aligned Content

Brand-Aligned Voice

How to Use Automated SEO

Listicle about SaaS

Automate your entire
SEO content production.