Structured Data & Schema Markup for AI — Crypto projects

10Templates

LD+JSON Markup for Crypto projects

Schema.org v12.0

Core

Project & Token Schema

Target EntityEntity Recognition

Visibility Strategy

Establishes your crypto project as a distinct entity for AI crawlers and knowledge graphs. Crucial for appearing in 'What is [TICKER]?' or '[Project Name] price' queries. This is the foundational schema for any tokenized asset.

Rich Result Benefit

Implementing this Project & Token Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Cryptocurrency",
  "name": "[Project Name]",
  "tickerSymbol": "[TICKER]",
  "description": "[Concise, keyword-rich description of the blockchain project and its core utility]",
  "url": "[Project Website URL]",
  "sameAs": [
    "[Official Twitter URL]",
    "[Official Whitepaper URL]",
    "[Official Discord/Telegram URL]"
  ],
  "offers": {
    "@type": "Offer",
    "priceCurrency": "[Primary Token Symbol]",
    "price": "[Current Token Price]"
  }
}

Transactional

Tokenomics & Utility Schema

Target EntityCTR

Visibility Strategy

Drives transactional and informational intent for token-specific searches. Enables AI models to extract and present critical tokenomic data directly into SERPs, satisfying users researching investment potential or utility.

Rich Result Benefit

Implementing this Tokenomics & Utility Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "[Token Name] ([TICKER])",
  "description": "Detailed breakdown of tokenomics, including total supply, circulating supply, inflation/deflation mechanisms, and primary use cases (e.g., governance, staking, transaction fees).",
  "offers": {
    "@type": "Offer",
    "priceCurrency": "USD",
    "price": "[Approximate Market Cap / Circulating Supply]",
    "validFrom": "[Date of Token Launch]"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "[Average Community Sentiment Score]",
    "ratingCount": "[Number of Relevant Social Mentions/Analyses]"
  }
}

Answer Engine

FAQPage for Protocol/Use Case

Target EntityAEO

Visibility Strategy

The most effective method for capturing 'Featured Snippets' and AI Answer Engine results. Directly address common user queries about your protocol's security, token utility, or development roadmap to become the authoritative source.

Rich Result Benefit

Implementing this FAQPage for Protocol/Use Case schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "How does [Project Name]'s consensus mechanism ensure security?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "[Project Name] employs a [Specific Consensus Mechanism, e.g., Delegated Proof-of-Stake] with [Key Security Features, e.g., validator slashing and network monitoring] to guarantee transaction integrity and prevent malicious attacks. Our whitepaper details these mechanisms at length."
    }
  }, {
    "@type": "Question",
    "name": "What are the primary use cases for the [TICKER] token?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "The [TICKER] token facilitates [List Key Utilities: e.g., network participation via staking, decentralized governance voting, payment for services on the platform, access to premium features]."
    }
  }]
}

Technical

BreadcrumbList for Ecosystem Navigation

Target EntityCrawlability & Topical Authority

Visibility Strategy

Essential for programmatic SEO and topical authority mapping. Guides AI crawlers in understanding the hierarchical relationship between your project pages, category hubs, and the broader crypto ecosystem, improving internal linking strength.

Rich Result Benefit

Implementing this BreadcrumbList for Ecosystem Navigation schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [{
    "@type": "ListItem",
    "position": 1,
    "name": "Crypto Projects",
    "item": "https://yourdomain.com/projects"
  }, {
    "@type": "ListItem",
    "position": 2,
    "name": "[Category, e.g., DeFi Protocols]",
    "item": "https://yourdomain.com/projects/defi"
  }, {
    "@type": "ListItem",
    "position": 3,
    "name": "[Project Name] ([TICKER])",
    "item": "https://yourdomain.com/projects/project-name"
  }]
}

Social Proof

AggregateRating for Community Trust

Target EntityTrust & SERP Impact

Visibility Strategy

Amplifies social proof and trust signals. Displaying star ratings in SERPs influences AI models to prioritize projects perceived as highly trusted or community-endorsed when users search for 'best [ecosystem] tokens' or 'reliable [blockchain type] projects'.

Rich Result Benefit

Implementing this AggregateRating for Community Trust schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Cryptocurrency",
  "name": "[Project Name]",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.7",
    "ratingCount": "5,200",
    "bestRating": "5"
  }
}

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Interactive

HowTo Schema for Onboarding/Staking

Target EntityVoice Search & User Guidance

Visibility Strategy

Optimizes for voice search and AI assistant queries, enabling direct read-outs of step-by-step guides. Crucial for user onboarding, staking tutorials, or complex protocol interaction guides, allowing AI to surface actionable instructions.

Rich Result Benefit

Implementing this HowTo Schema for Onboarding/Staking schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to Stake [TICKER] Tokens on [Platform Name]",
  "step": [
    {
      "@type": "HowToStep",
      "name": "Connect Your Wallet",
      "text": "Navigate to the staking portal and connect your compatible wallet (e.g., MetaMask, Phantom). Ensure you have sufficient [TICKER] tokens.",
      "url": "https://yourdomain.com/staking#step1"
    },
    {
      "@type": "HowToStep",
      "name": "Select Staking Amount",
      "text": "Enter the amount of [TICKER] you wish to stake. Review the estimated rewards and lock-up period.",
      "url": "https://yourdomain.com/staking#step2"
    },
    {
      "@type": "HowToStep",
      "name": "Confirm Transaction",
      "text": "Approve the staking transaction in your wallet. A small gas fee will apply.",
      "url": "https://yourdomain.com/staking#step3"
    }
  ]
}

Authority

Article & Author E-E-A-T for Core Team

Target EntityE-E-A-T & Credibility

Visibility Strategy

Builds critical Experience, Expertise, Authoritativeness, and Trust (E-E-A-T) signals. Verifies the human experts behind the project, a key factor AI search engines prioritize for credibility, especially in the high-stakes crypto niche.

Rich Result Benefit

Implementing this Article & Author E-E-A-T for Core Team schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "The Future of Decentralized Finance: An Interview with [Founder Name]",
  "author": {
    "@type": "Person",
    "name": "[Founder Name]",
    "jobTitle": "Founder & Lead Architect at [Project Name]",
    "sameAs": [
      "[Founder LinkedIn URL]",
      "[Founder Twitter URL]"
    ]
  },
  "publisher": {
    "@type": "Organization",
    "name": "[Project Name]",
    "logo": {
      "@type": "ImageObject",
      "url": "[Project Logo URL]"
    }
  }
}

Growth

Dataset Schema for On-Chain Data/Reports

Target EntityData Authority & Link Acquisition

Visibility Strategy

Positions your project as a primary source for valuable, verifiable data. Ideal for indexing research reports, on-chain data summaries, or economic analyses, making your data the go-to resource for AI-driven market intelligence and analysis.

Rich Result Benefit

Implementing this Dataset Schema for On-Chain Data/Reports schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "[Project Name] Q3 2023 Network Activity Report",
  "description": "Comprehensive analysis of transaction volume, active addresses, and smart contract interactions on the [Project Name] blockchain for Q3 2023.",
  "keywords": "blockchain data, on-chain analytics, [Project Name] metrics, [TICKER] activity",
  "publisher": {
    "@type": "Organization",
    "name": "[Project Name]"
  },
  "distribution": {
    "@type": "DataDownload",
    "contentUrl": "[Direct URL to PDF/CSV Report]",
    "encodingFormat": "application/pdf"
  }
}

Defensive

Organization Schema for Project Entity

Target EntityBrand Authority & Knowledge Graph

Visibility Strategy

Ensures your project is recognized as a distinct entity in AI knowledge graphs. Crucial for populating branded search results, Google Knowledge Panels (for established entities), and reinforcing brand consistency across AI platforms.

Rich Result Benefit

Implementing this Organization Schema for Project Entity schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[Project Name]",
  "url": "[Project Website URL]",
  "logo": "[Project Logo URL]",
  "sameAs": [
    "[Official Twitter URL]",
    "[Official Discord URL]",
    "[Official GitHub URL]",
    "[Official LinkedIn URL]"
  ],
  "founder": {
    "@type": "Person",
    "name": "[Founder Name]"
  }
}

Modern

Speakable Property for Key Announcements

Target EntityVoice Search & Engagement

Visibility Strategy

Optimizes critical content for audio retrieval. Identifies specific, high-impact sections (like major roadmap updates or token burn announcements) for AI voice assistants to read aloud, enhancing discoverability through audio channels.

Rich Result Benefit

Implementing this Speakable Property for Key Announcements schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "speakable": {
    "@type": "SpeakableSpecification",
    "xpath": ["//h2[contains(text(),'Major Update')]", "//div[@class='announcement-body']/*[self::p or self::li]"]
  }
}

Pro Tips & Insights

Structured data acts as the definitive 'source of truth' for AI, transforming ambiguous web content into verifiable facts about your crypto project. Implement it meticulously.

Ensure schema markup precisely mirrors on-page content. Discrepancies between your JSON-LD and visible text are a strong negative signal to AI crawlers and search engines, akin to spam.

To dominate AI 'Answer Engines', prioritize FAQPage schema. Every critical page should feature at least 3-5 well-researched, expert-answered questions relevant to your tokenomics, utility, or protocol.

Validate all schema implementations rigorously using Google's Rich Results Test and Schema Markup Validator. Even minor syntax errors can render your structured data invisible to AI indexing.

Project & Token Schema

Visibility Strategy

JSON-LD Template

Tokenomics & Utility Schema

Visibility Strategy

JSON-LD Template

FAQPage for Protocol/Use Case

Visibility Strategy

JSON-LD Template

BreadcrumbList for Ecosystem Navigation

Visibility Strategy

JSON-LD Template

AggregateRating for Community Trust

Visibility Strategy

JSON-LD Template

Generate valid structured data for all your Crypto projects pages with Airticler.

HowTo Schema for Onboarding/Staking

Visibility Strategy

JSON-LD Template

Article & Author E-E-A-T for Core Team

Visibility Strategy

JSON-LD Template

Dataset Schema for On-Chain Data/Reports

Visibility Strategy

JSON-LD Template

Organization Schema for Project Entity

Visibility Strategy

JSON-LD Template

Speakable Property for Key Announcements

Visibility Strategy

JSON-LD Template

Pro Tips & Insights

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