EdTech Platform Schema
Visibility Strategy
Establishes your EdTech solution as a distinct entity for AI crawlers. Crucial for accurate categorization in educational searches and qualifying for 'best platform' type queries.
Implementing this EdTech Platform Schema schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "[EdTech Platform Name]",
"operatingSystem": "Cloud/Web",
"applicationCategory": "EducationalApplication",
"offers": {
"@type": "Offer",
"price": "0",
"priceCurrency": "USD",
"description": "Free tier or trial availability"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7",
"ratingCount": "1500",
"bestRating": "5"
}
}Course & Subscription Pricing Matrix
Visibility Strategy
Directly addresses transactional search intent for specific courses or learning paths. Enables AI to surface precise pricing information in SERPs, capturing users ready to enroll or subscribe.
Implementing this Course & Subscription Pricing Matrix schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "Product",
"name": "[Course/Subscription Plan Name]",
"description": "Comprehensive details on curriculum, learning outcomes, and access duration for [Target Learner Group]",
"offers": {
"@type": "AggregateOffer",
"lowPrice": "29",
"highPrice": "499",
"priceCurrency": "USD",
"offerCount": "4",
"category": "Online Course/Learning Subscription"
}
}FAQPage for Learning Outcomes
Visibility Strategy
The primary mechanism for capturing AI 'Answer Engine' snapshots for educational queries. Clearly articulate learning outcomes and curriculum benefits to be featured in direct answers.
Implementing this FAQPage for Learning Outcomes schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What specific skills will learners gain from [Course Name]?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Learners will master [Skill 1], [Skill 2], and [Skill 3], enabling them to [Achieve Outcome] within [Timeframe]. Our curriculum is designed by industry experts to ensure direct applicability."
}
}]
}Educational Pathway Breadcrumbs
Visibility Strategy
Essential for defining topical authority and content structure within your EdTech domain. Helps AI understand the relationship between different learning modules, subjects, and target age groups.
Implementing this Educational Pathway Breadcrumbs schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [{
"@type": "ListItem",
"position": 1,
"name": "EdTech Hub",
"item": "https://example.com/edtech"
}, {
"@type": "ListItem",
"position": 2,
"name": "K-12 Solutions",
"item": "https://example.com/edtech/k12"
}, {
"@type": "ListItem",
"position": 3,
"name": "Digital Literacy Courses",
"item": "https://example.com/edtech/k12/digital-literacy"
}]
}Learner Testimonial Ratings
Visibility Strategy
Builds critical social proof for pedagogical effectiveness. AI models prioritize highly-rated educational resources when users search for 'top courses' or 'effective learning platforms'.
Implementing this Learner Testimonial Ratings schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "Course",
"name": "[Course Name]",
"aggregateRating": {
"@type": "AggregateRating",
"bestRating": "5",
"ratingValue": "4.9",
"ratingCount": "920",
"reviewAspect": "Course Content Quality, Instructor Effectiveness, Learning Outcomes"
}
}
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HowTo Schema for Onboarding
Visibility Strategy
Optimizes instructional content for voice assistants and AI-driven tutorials. Enables direct read-out of step-by-step guides for platform setup or course navigation.
Implementing this HowTo Schema for Onboarding schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "HowTo",
"name": "How to set up your learning environment on [Platform Name]",
"step": [{
"@type": "HowToStep",
"text": "Step 1: Create your student profile and upload your avatar.",
"url": "https://example.com/onboarding/setup#step1"
}, {
"@type": "HowToStep",
"text": "Step 2: Enroll in your first module by navigating to the course catalog.",
"url": "https://example.com/onboarding/setup#step2"
}]
}Instructor/Author E-E-A-T
Visibility Strategy
Establishes credibility and expertise for your content creators and instructors. Essential for Google's Helpful Content Update and AI's assessment of source authority in educational topics.
Implementing this Instructor/Author E-E-A-T schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "Person",
"name": "[Instructor Name]",
"jobTitle": "Lead Curriculum Developer at [EdTech Company]",
"affiliation": {
"@type": "Organization",
"name": "[EdTech Company]"
},
"sameAs": ["[LinkedIn Profile URL]", "[Professional Portfolio URL]"]
}Dataset Schema for Learning Analytics
Visibility Strategy
Positions your platform as a source of valuable educational data and research. Enhances discoverability for researchers and institutions seeking insights, driving backlinks and domain authority.
Implementing this Dataset Schema for Learning Analytics schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "Dataset",
"name": "[Subject Area] Learning Progression Data [Year]",
"description": "Anonymized data insights on student engagement and performance metrics from our platform.",
"publisher": {
"@type": "Organization",
"name": "[EdTech Company Name]"
},
"keywords": "education, learning analytics, student performance, K-12, higher education"
}EdTech Organization Knowledge Graph
Visibility Strategy
Defines your EdTech organization as a recognized entity, crucial for branded search results and AI-powered knowledge panels. Improves recognition and direct access to your platform's offerings.
Implementing this EdTech Organization Knowledge Graph schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "[EdTech Company Name]",
"url": "https://example.com",
"logo": "https://example.com/logo.png",
"sameAs": [
"https://twitter.com/edtechcompany",
"https://linkedin.com/company/edtechcompany",
"https://www.facebook.com/edtechcompany"
],
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://example.com/search?q={search_term_string}"
}
}
}Speakable Property for Lessons
Visibility Strategy
Optimizes specific lesson content or key summaries for audio delivery. Enables AI voice assistants to read out critical learning points directly, enhancing accessibility and engagement.
Implementing this Speakable Property for Lessons schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "WebPage",
"speakable": {
"@type": "SpeakableSpecification",
"xpath": ["/html/body/div[1]/main/section[2]/p[1]", "/html/body/div[1]/main/section[3]/ul/li[1]"]
}
}