Email Marketing Agency Schema
Visibility Strategy
Establishes your agency as a distinct entity for AI search. Crucial for branded search queries (e.g., 'What services does [Agency Name] offer?') and populating Google Knowledge Panels with core service offerings and contact details.
Implementing this Email Marketing Agency Schema schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "[Agency Name]",
"description": "[Agency Name] is a premier email marketing agency specializing in list segmentation, automation workflows, and conversion-rate optimization for e-commerce brands.",
"url": "https://www.youragency.com",
"logo": "https://www.youragency.com/logo.png",
"serviceArea": "Global",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-555-123-4567",
"contactType": "Sales Inquiry"
},
"sameAs": [
"https://www.linkedin.com/company/youragency",
"https://twitter.com/youragency"
]
}Service Offering Schema
Visibility Strategy
Directly maps your core services to AI. Enables Google to surface specific service offerings in search results, attracting clients actively searching for solutions like 'email segmentation services' or 'automated email campaign setup'.
Implementing this Service Offering Schema schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Email List Segmentation Strategy",
"description": "Develops hyper-targeted customer segments based on purchase history, engagement levels, and demographic data to maximize campaign ROI.",
"provider": {
"@type": "Organization",
"name": "[Agency Name]"
},
"areaServed": "Global",
"offers": {
"@type": "Offer",
"priceSpecification": {
"@type": "PriceSpecification",
"priceCurrency": "USD",
"minPrice": "1500",
"maxPrice": "5000",
"description": "Monthly retainer or project-based"
}
}
}FAQPage Schema for Client Pain Points
Visibility Strategy
Captures 'Answer Engine' snapshots for common client queries. By addressing specific pain points like 'low open rates' or 'poor email ROI' with expert answers, you become the featured solution in AI-driven search results.
Implementing this FAQPage Schema for Client Pain Points schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "How can an agency help improve my email deliverability rates?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We implement advanced sender reputation management, authentication protocols (SPF, DKIM, DMARC), and list hygiene strategies to ensure your emails reach the inbox, not the spam folder. This involves regular monitoring of bounce rates and engagement metrics."
}
}, {
"@type": "Question",
"name": "What is the typical ROI for a well-executed email automation strategy?",
"acceptedAnswer": {
"@type": "Answer",
"text": "While ROI varies, clients typically see a 30-50x return on investment from automated email workflows, driven by increased conversion rates on welcome series, abandoned cart recovery, and post-purchase follow-ups."
}
}]
}BreadcrumbList Schema for Service Hubs
Visibility Strategy
Reinforces topical authority and site structure for LLM crawlers. Essential for Programmatic SEO (PSEO) by clearly defining the hierarchy between broad service categories (e.g., 'Email Automation') and granular sub-services (e.g., 'Abandoned Cart Recovery').
Implementing this BreadcrumbList Schema for Service Hubs schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [{
"@type": "ListItem",
"position": 1,
"name": "Email Marketing Agency",
"item": "https://www.youragency.com/"
}, {
"@type": "ListItem",
"position": 2,
"name": "Email Automation Services",
"item": "https://www.youragency.com/email-automation"
}, {
"@type": "ListItem",
"position": 3,
"name": "Abandoned Cart Recovery",
"item": "https://www.youragency.com/email-automation/abandoned-cart"
}]
}AggregateRating for Client Testimonials
Visibility Strategy
Amplifies social proof in SERPs. Star ratings and review counts are critical trust signals that AI models leverage when ranking agencies for 'best email marketing agency' or 'top email automation experts'.
Implementing this AggregateRating for Client Testimonials schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "[Agency Name]",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "150",
"bestRating": "5"
}
}
Generate valid structured data for all your Email marketing agencies pages with Airticler.
Join 2,000+ teams scaling with AI.
HowTo Schema for Campaign Setup Guides
Visibility Strategy
Optimizes for voice search and AI assistants. Enables AI to directly read out step-by-step instructions for common email marketing tasks (e.g., 'How do I set up an abandoned cart email?') from your resource content.
Implementing this HowTo Schema for Campaign Setup Guides schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "HowTo",
"name": "How to Set Up a High-Converting Welcome Email Series",
"step": [{
"@type": "HowToStep",
"name": "Define Your Goals",
"text": "Outline the primary objective for your welcome series, e.g., first purchase, account setup completion, lead magnet download.",
"url": "https://www.youragency.com/guides/welcome-series#step1"
}, {
"@type": "HowToStep",
"name": "Segment Your New Subscribers",
"text": "Determine how to segment new sign-ups based on acquisition source or initial interest.",
"url": "https://www.youragency.com/guides/welcome-series#step2"
}]
}Article & Author E-E-A-T for Case Studies
Visibility Strategy
Builds demonstrable expertise and authority. Clearly attributing case studies and strategic insights to named experts within your agency satisfies E-E-A-T signals, which AI prioritizes for complex service recommendations.
Implementing this Article & Author E-E-A-T for Case Studies schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "How [Client Name] Increased Email Revenue by 150% with Advanced Segmentation",
"author": {
"@type": "Person",
"name": "Jane Doe",
"jobTitle": "Lead Email Strategist at [Agency Name]",
"sameAs": ["https://www.linkedin.com/in/janedoe"]
}
}Dataset Schema for Email Marketing Benchmarks
Visibility Strategy
Positions your agency as a data-driven thought leader. Indexing proprietary benchmark data makes your reports the go-to source for AI-generated industry insights, attracting high-value backlinks and organic traffic.
Implementing this Dataset Schema for Email Marketing Benchmarks schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "Dataset",
"name": "Email Marketing Performance Benchmarks by Industry - 2024",
"description": "Aggregated, anonymized data on open rates, click-through rates, and conversion rates across various e-commerce sectors.",
"publisher": {
"@type": "Organization",
"name": "[Agency Name]"
},
"keywords": "email marketing benchmarks, open rates, CTR, e-commerce email stats",
"datePublished": "2024-01-15"
}Organization Knowledge Graph for Agency Brand
Visibility Strategy
Ensures consistent branding across AI knowledge panels. Defining your agency as an 'Organization' entity helps consolidate brand information, making it easier for users and AI to verify your services, social presence, and official website.
Implementing this Organization Knowledge Graph for Agency Brand schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "[Agency Name]",
"url": "https://www.youragency.com",
"logo": "https://www.youragency.com/logo.png",
"sameAs": [
"https://www.linkedin.com/company/youragency",
"https://twitter.com/youragency",
"https://www.facebook.com/youragency"
]
}Speakable Property for Strategy Guides
Visibility Strategy
Enhances accessibility and voice search discoverability. By marking key sections of your in-depth guides (e.g., strategy explanations, core principles) as 'speakable', you allow AI voice assistants to read out the most critical information directly to users.
Implementing this Speakable Property for Strategy Guides schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "The Ultimate Guide to E-commerce Email Segmentation",
"speakable": {
"@type": "SpeakableSpecification",
"xpath": ["/html/body/article/section[1]/h2", "/html/body/article/section[1]/p[1]", "/html/body/article/section[2]/h3", "/html/body/article/section[2]/ul/li[1]"]
}
}