Structured Data & Schema Markup for AI — Ghost bloggers

10Templates

LD+JSON Markup for Ghost bloggers

Schema.org v12.0

Core

Ghostwriting Service Schema

Target EntityEntity Recognition

Visibility Strategy

Establishes your entity as a primary resource for ghostwriting services. Crucial for AI search engines to categorize your site and understand its core offering, impacting branded searches and core service visibility.

Rich Result Benefit

Implementing this Ghostwriting Service Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "[Your Ghostwriting Service Name]",
  "url": "https://yourghostwritingservice.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://yourghostwritingservice.com/search?q={search_term_string}"
    },
    "query-input": "required name=search_term_string"
  },
  "inLanguage": "en-US"
}

Transactional

Service Offering Matrix

Target EntityIntent Capture

Visibility Strategy

Directly targets transactional search queries for specific ghostwriting packages. AI models can pull this structured data to display pricing and key features directly in SERPs, capturing high-intent traffic seeking defined solutions.

Rich Result Benefit

Implementing this Service Offering Matrix schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "[Specific Ghostwriting Package Name, e.g., Blog Post Package]",
  "description": "Comprehensive ghostwritten blog post creation, including topic ideation, SEO optimization, and final draft delivery for your brand.",
  "provider": {
    "@type": "Organization",
    "name": "[Your Ghostwriting Service Name]"
  },
  "offers": {
    "@type": "AggregateOffer",
    "lowPrice": "250",
    "highPrice": "1500",
    "priceCurrency": "USD",
    "description": "Pricing tiers based on word count, research depth, and revision rounds.",
    "offerCount": "4"
  }
}

Answer Engine

FAQPage Markup for Client Queries

Target EntityAEO (Answer Engine Optimization)

Visibility Strategy

The most effective method to secure 'Answer Engine' featured snippets for common client concerns. By marking up your FAQs, you become the authoritative source for AI-driven answer generation, increasing visibility for critical service differentiators.

Rich Result Benefit

Implementing this FAQPage Markup for Client Queries schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "How do you ensure brand voice consistency in ghostwritten content?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Our process involves an in-depth client onboarding questionnaire and style guide creation. We analyze your existing content and brand guidelines to meticulously replicate your unique voice, tone, and messaging in every piece."
    }
  }, {
    "@type": "Question",
    "name": "What is the typical turnaround time for a ghostwritten article?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Standard turnaround for a 1000-word blog post is 5-7 business days after brief approval. Expedited options are available for urgent projects."
    }
  }]
}

Technical

BreadcrumbList Schema for Service Categories

Target EntityCrawlability & Topical Mapping

Visibility Strategy

Essential for establishing topical authority and site architecture for PSEO. Helps LLM crawlers understand the relationship between your core services and specialized offerings, improving discoverability for long-tail service queries.

Rich Result Benefit

Implementing this BreadcrumbList Schema for Service Categories schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [{
    "@type": "ListItem",
    "position": 1,
    "name": "Home",
    "item": "https://yourghostwritingservice.com/"
  }, {
    "@type": "ListItem",
    "position": 2,
    "name": "Ghostwriting Services",
    "item": "https://yourghostwritingservice.com/services"
  }, {
    "@type": "ListItem",
    "position": 3,
    "name": "Blog Post Ghostwriting",
    "item": "https://yourghostwritingservice.com/services/blog-posts"
  }]
}

Social Proof

AggregateRating for Client Testimonials

Target EntityTrust & Conversion

Visibility Strategy

Amplifies trust signals and conversion rates. Displaying star ratings in SERPs influences AI models to prioritize your service when users search for 'best ghostwriter' or 'top content writing agency'.

Rich Result Benefit

Implementing this AggregateRating for Client Testimonials schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[Your Ghostwriting Service Name]",
  "aggregateRating": {
    "@type": "AggregateRating",
    "bestRating": "5",
    "ratingValue": "4.9",
    "ratingCount": "150",
    "reviewCount": "150"
  }
}

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Interactive

HowTo Schema for Client Onboarding

Target EntityVoice Search & Accessibility

Visibility Strategy

Optimizes for AI assistants and voice search. Enables direct retrieval of your step-by-step client onboarding process by voice assistants, simplifying the client acquisition funnel and improving accessibility.

Rich Result Benefit

Implementing this HowTo Schema for Client Onboarding schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to Commission a Ghostwritten Article",
  "step": [{
    "@type": "HowToStep",
    "text": "1. Submit Your Project Brief: Detail your topic, target audience, desired tone, keywords, and any specific requirements.",
    "url": "https://yourghostwritingservice.com/how-it-works#step1"
  }, {
    "@type": "HowToStep",
    "text": "2. Receive Your Custom Quote: Based on your brief, we'll provide a transparent quote and estimated timeline.",
    "url": "https://yourghostwritingservice.com/how-it-works#step2"
  }, {
    "@type": "HowToStep",
    "text": "3. Project Kick-off & Drafting: Once approved, our ghostwriter begins crafting your content.",
    "url": "https://yourghostwritingservice.com/how-it-works#step3"
  }, {
    "@type": "HowToStep",
    "text": "4. Review & Revisions: You'll receive the draft for review, with options for revisions to ensure it meets your expectations.",
    "url": "https://yourghostwritingservice.com/how-it-works#step4"
  }]
}

Authority

Article & Author E-E-A-T for Ghostwriters

Target EntityE-E-A-T & Authority

Visibility Strategy

Builds authoritativeness and credibility, crucial for Google's Helpful Content Update (HCU) and AI's E-E-A-T assessment. Clearly identifying the expert ghostwriters behind the content signals quality and expertise to both users and search algorithms.

Rich Result Benefit

Implementing this Article & Author E-E-A-T for Ghostwriters schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "The Art of Ghostwriting: Unlocking Your Brand's Voice",
  "author": {
    "@type": "Person",
    "name": "[Lead Ghostwriter's Name]",
    "jobTitle": "Senior Ghostwriter & Content Strategist at [Your Ghostwriting Service Name]",
    "sameAs": ["[LinkedIn URL of Ghostwriter]"]
  },
  "publisher": {
    "@type": "Organization",
    "name": "[Your Ghostwriting Service Name]",
    "logo": {
      "@type": "ImageObject",
      "url": "https://yourghostwritingservice.com/logo.png"
    }
  }
}

Growth

Dataset Schema for Industry Insights

Target EntityThought Leadership & Backlinks

Visibility Strategy

Positions your service as a thought leader and data authority. Indexing proprietary reports or data analyses makes your content the primary source for AI-driven research and industry trend summaries, driving high-quality backlinks and visibility.

Rich Result Benefit

Implementing this Dataset Schema for Industry Insights schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "Ghostwriting Industry Trends Report [Year]",
  "description": "Proprietary analysis of content demand, pricing benchmarks, and emerging client needs in the ghostwriting sector.",
  "creator": {
    "@type": "Organization",
    "name": "[Your Ghostwriting Service Name]"
  },
  "keywords": "ghostwriting, content marketing, freelance writing, industry trends, SEO content"
}

Defensive

Organization Knowledge Graph for Agency Branding

Target EntityBrand Authority & Recognition

Visibility Strategy

Ensures brand consistency and recognition across AI platforms. This schema defines your agency as a distinct entity, populating Google Knowledge Panels and reinforcing your brand identity in AI-generated knowledge bases.

Rich Result Benefit

Implementing this Organization Knowledge Graph for Agency Branding schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[Your Ghostwriting Service Name]",
  "url": "https://yourghostwritingservice.com",
  "logo": "https://yourghostwritingservice.com/logo.png",
  "sameAs": [
    "https://twitter.com/YourServiceHandle",
    "https://www.linkedin.com/company/your-service-page"
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+1-555-123-4567",
    "contactType": "Client Inquiries"
  }
}

Modern

Speakable Property for Case Studies

Target EntityVoice Search & Narrative Delivery

Visibility Strategy

Optimizes key narratives for audio consumption. By marking specific sections of your case studies as 'speakable', you enable AI assistants to read out critical success metrics and client outcomes, making your proof points highly accessible via voice search.

Rich Result Benefit

Implementing this Speakable Property for Case Studies schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "Case Study: How [Client Name] Doubled Blog Traffic with Our Ghostwriting",
  "speakable": {
    "@type": "SpeakableSpecification",
    "xpath": ["/html/body/main/article/h1", "/html/body/main/article/div[@class='case-study-summary']/p", "/html/body/main/article/section[1]/p"]
    }
}

Pro Tips & Insights

Structured data acts as your ghostwriting service's 'API' to the AI world. It translates your offerings, expertise, and client successes into machine-readable facts, eliminating ambiguity and boosting AI's confidence in recommending you.

Ensure schema markup accurately reflects on-page content. Discrepancies between your JSON-LD and visible text can be interpreted as deceptive by AI crawlers, leading to ranking penalties.

The 'Featured Snippet' advantage: Implement FAQPage schema on service pages and blog posts addressing common client pain points. This is your most direct route to appearing in AI answer boxes for critical search queries.

Leverage Google's Rich Results Test and Schema Markup Validator. A single syntax error can render your structured data invisible to AI, negating the optimization effort. Prioritize accuracy and validation.

Ghostwriting Service Schema

Visibility Strategy

JSON-LD Template

Service Offering Matrix

Visibility Strategy

JSON-LD Template

FAQPage Markup for Client Queries

Visibility Strategy

JSON-LD Template

BreadcrumbList Schema for Service Categories

Visibility Strategy

JSON-LD Template

AggregateRating for Client Testimonials

Visibility Strategy

JSON-LD Template

Generate valid structured data for all your Ghost bloggers pages with Airticler.

HowTo Schema for Client Onboarding

Visibility Strategy

JSON-LD Template

Article & Author E-E-A-T for Ghostwriters

Visibility Strategy

JSON-LD Template

Dataset Schema for Industry Insights

Visibility Strategy

JSON-LD Template

Organization Knowledge Graph for Agency Branding

Visibility Strategy

JSON-LD Template

Speakable Property for Case Studies

Visibility Strategy

JSON-LD Template

Pro Tips & Insights

Other resources

Free Tools

DR Checker

SEO Title Generator

Blog Post Outline Generator

Other Resources for Ghost bloggers

SEO Checklists

90-Day SEO Plans

Blog Post Ideas

Link Building Playbooks

Structured Data AI for Other Niches

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Content-to-Conversion Strategy

10 Content Marketing Trends

AI Search Optimization

Brand-Aligned Content

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How to Use Automated SEO

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Comparison Post: AI vs Human

General Article about AI

Listicle about Marketing

How To Guide: Lead Gen

Comparison Post: SEO Tools

General Article Trends

Content-to-Conversion Strategy

10 Content Marketing Trends

AI Search Optimization

Brand-Aligned Content

Brand-Aligned Voice

How to Use Automated SEO

Listicle about SaaS

Automate your entire
SEO content production.