Structured Data & Schema Markup for AI — Mobile app startups

10Templates

LD+JSON Markup for Mobile app startups

Schema.org v12.0

Core

Mobile Application Schema

Target EntityDiscoverability

Visibility Strategy

The foundational structured data for any mobile app. Explicitly defines your application to AI crawlers, enhancing discoverability within app stores and web search for relevant queries (e.g., 'best productivity app iOS'). Crucial for App Indexing and early-stage visibility.

Rich Result Benefit

Implementing this Mobile Application Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "MobileApplication",
  "name": "[App Name]",
  "applicationCategory": "UtilityApplication",
  "operatingSystem": "Android, iOS",
  "offers": {
    "@type": "Offer",
    "price": "0",
    "priceCurrency": "USD",
    "category": "Free"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.7",
    "reviewCount": "5000"
  }
}

Transactional

App Pricing & Monetization Schema

Target EntityCTR

Visibility Strategy

Drives high-intent downloads. Enables AI to surface direct pricing information for premium versions or in-app purchases directly in SERPs, capturing users evaluating cost-benefit for utility or entertainment apps.

Rich Result Benefit

Implementing this App Pricing & Monetization Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "[App Name] Premium Features",
  "description": "Unlock advanced features like [Feature 1], [Feature 2], and ad-free experience.",
  "offers": {
    "@type": "AggregateOffer",
    "lowPrice": "2.99",
    "highPrice": "9.99",
    "priceCurrency": "USD",
    "offerCount": "2",
    "itemOffered": {
      "@type": "Product",
      "name": "Subscription",
      "description": "Monthly/Annual subscription tiers."
    }
  }
}

Answer Engine

App Feature FAQPage Markup

Target EntityAEO

Visibility Strategy

The primary mechanism for winning 'Answer Engine' snapshots for app-related queries. Detail core functionalities and unique selling propositions to directly answer user questions and establish authority for AI-driven content aggregation.

Rich Result Benefit

Implementing this App Feature FAQPage Markup schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "How does [App Name] help users manage [Specific User Pain Point]?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "[App Name] streamlines [User Pain Point] by offering features such as [Feature A], [Feature B], and [Feature C], directly addressing user needs for efficiency and organization."
    }
  }, {
    "@type": "Question",
    "name": "What makes [App Name] different from other [App Category] apps?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Our unique selling proposition lies in [Unique Feature/Benefit], combined with a user-centric design focused on intuitive navigation and rapid task completion, setting us apart in the crowded [App Category] market."
    }
  }]
}

Technical

App Category BreadcrumbList Schema

Target EntityCrawl

Visibility Strategy

Essential for mapping app hierarchy and topical relevance. Helps LLM crawlers understand the categorization of your app within broader categories, improving contextual understanding for PSEO efforts and related app searches.

Rich Result Benefit

Implementing this App Category BreadcrumbList Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [{
    "@type": "ListItem",
    "position": 1,
    "name": "App Store",
    "item": "https://example.com/apps"
  }, {
    "@type": "ListItem",
    "position": 2,
    "name": "Productivity Apps",
    "item": "https://example.com/apps/productivity"
  }, {
    "@type": "ListItem",
    "position": 3,
    "name": "[App Name]",
    "item": "https://example.com/apps/productivity/app-name"
  }]
}

Social Proof

App Store Rating Schema

Target EntityTrust

Visibility Strategy

Boosts credibility and download conversion. Displays aggregated app store ratings directly in SERPs, influencing user perception and AI recommendations for 'top-rated' apps. Leverage actual app store review data.

Rich Result Benefit

Implementing this App Store Rating Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "MobileApplication",
  "name": "[App Name]",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "bestRating": "5",
    "ratingCount": "15000",
    "itemReviewed": {
      "@type": "Review",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5"
      }
    }
  }
}

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Interactive

App Onboarding/Setup HowTo Schema

Target EntityVoice

Visibility Strategy

Optimizes tutorials and onboarding guides for AI assistants. Enables voice search queries like 'How do I start a project in [App Name]?' to retrieve step-by-step instructions directly from your support or blog content.

Rich Result Benefit

Implementing this App Onboarding/Setup HowTo Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to set up your first project in [App Name]",
  "step": [
    {
      "@type": "HowToStep",
      "name": "Download and Install",
      "text": "Get [App Name] from the App Store or Google Play. Ensure you have sufficient storage.",
      "url": "https://example.com/app/download#step1"
    },
    {
      "@type": "HowToStep",
      "name": "Create Your Account",
      "text": "Sign up using your email or preferred social login. Verify your account.",
      "url": "https://example.com/app/signup#step2"
    },
    {
      "@type": "HowToStep",
      "name": "Start Your First Project",
      "text": "Tap the '+' icon and follow the prompts to configure your initial project settings.",
      "url": "https://example.com/app/guide/first-project#step3"
    }
  ]
}

Authority

App Developer E-E-A-T

Target EntityE-E-A-T

Visibility Strategy

Establishes credibility and expertise for your app's development team. Critical for HCU compliance, signaling to AI that the content and app are backed by qualified individuals, enhancing trust for niche or technical app categories.

Rich Result Benefit

Implementing this App Developer E-E-A-T schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Person",
  "name": "[Lead Developer Name]",
  "jobTitle": "Lead Developer at [App Name]",
  "affiliation": {
    "@type": "Organization",
    "name": "[App Company Name]"
  },
  "sameAs": ["[LinkedIn Profile URL]"]
}

Growth

App Update/Changelog Dataset

Target EntityPR/Links

Visibility Strategy

High-value for tracking app evolution and indexing detailed release notes. Makes your changelogs discoverable for users researching app stability, feature additions, and development history, potentially attracting power users or enterprise clients.

Rich Result Benefit

Implementing this App Update/Changelog Dataset schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "[App Name] Changelog - Version [X.Y.Z]",
  "description": "Details of new features, bug fixes, and performance improvements in the latest release.",
  "version": "[X.Y.Z]",
  "datePublished": "[YYYY-MM-DD]",
  "publisher": {
    "@type": "Organization",
    "name": "[App Company Name]"
  }
}

Defensive

App Publisher Knowledge Graph

Target EntityBrand

Visibility Strategy

Establishes your company as a distinct entity in AI's knowledge base. Crucial for populating brand-related search results, Google Knowledge Panels, and ensuring AI assistants correctly attribute your app and company.

Rich Result Benefit

Implementing this App Publisher Knowledge Graph schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[App Company Name]",
  "url": "https://example.com/app-company",
  "logo": "https://example.com/app-logo.png",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "[Phone Number]",
    "contactType": "customer support"
  },
  "sameAs": [
    "https://twitter.com/[AppCompanyName]",
    "https://www.linkedin.com/company/[AppCompanyName]"
  ]
}

Modern

App Feature Speakable Snippets

Target EntityVoice

Visibility Strategy

Optimizes specific app feature descriptions for voice retrieval. Allows AI assistants to directly read out key functionalities or value propositions when users ask about what an app does, improving engagement via audio channels.

Rich Result Benefit

Implementing this App Feature Speakable Snippets schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "Key Features of [App Name]",
  "speakable": {
    "@type": "SpeakableSpecification",
    "xpath": ["/html/body//section[@id='features']/h2", "/html/body//section[@id='features']/ul/li[1]", "/html/body//section[@id='features']/ul/li[2]"]
  }
}

Pro Tips & Insights

Structured data for mobile apps acts as a universal translator, enabling AI to precisely understand your app's purpose, features, and value proposition, moving beyond keyword matching to semantic comprehension.

Ensure your schema markup accurately reflects the visible content on your landing pages and app store listings. Discrepancies create trust issues for AI and can lead to indexing penalties.

The 'AI Snapshot' advantage: Implement detailed FAQPage schema on feature pages to directly answer user queries. This is the most effective strategy for securing featured snippets and AI-generated summaries.

Leverage Google's 'Rich Results Test' and the 'Mobile-Friendly Test' tools rigorously. Even minor syntax errors in your JSON-LD can render your structured data invisible to AI crawlers and search engines.

Mobile Application Schema

Visibility Strategy

JSON-LD Template

App Pricing & Monetization Schema

Visibility Strategy

JSON-LD Template

App Feature FAQPage Markup

Visibility Strategy

JSON-LD Template

App Category BreadcrumbList Schema

Visibility Strategy

JSON-LD Template

App Store Rating Schema

Visibility Strategy

JSON-LD Template

Generate valid structured data for all your Mobile app startups pages with Airticler.

App Onboarding/Setup HowTo Schema

Visibility Strategy

JSON-LD Template

App Developer E-E-A-T

Visibility Strategy

JSON-LD Template

App Update/Changelog Dataset

Visibility Strategy

JSON-LD Template

App Publisher Knowledge Graph

Visibility Strategy

JSON-LD Template

App Feature Speakable Snippets

Visibility Strategy

JSON-LD Template

Pro Tips & Insights

Other resources

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SEO Title Generator

Blog Post Outline Generator

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How to Use Automated SEO

Listicle about SaaS

Automate your entire
SEO content production.