Structured Data & Schema Markup for AI — News websites

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "[News Outlet Name]",
  "url": "[News Outlet URL]",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "[News Outlet URL]/search?q={search_term_string}"
    },
    "name": "Search within [News Outlet Name]"
  }
}

{
  "@context": "https://schema.org",
  "@type": "NewsArticle",
  "headline": "[Article Headline]",
  "datePublished": "[YYYY-MM-DDTHH:MM:SS+00:00]",
  "dateModified": "[YYYY-MM-DDTHH:MM:SS+00:00]",
  "author": {
    "@type": "Person",
    "name": "[Journalist Name]",
    "jobTitle": "[Journalist Title/Beat] at [News Outlet Name]",
    "url": "[Journalist Profile URL]",
    "sameAs": ["[Journalist LinkedIn/Twitter URL]"]
  },
  "publisher": {
    "@type": "Organization",
    "name": "[News Outlet Name]",
    "logo": {
      "@type": "ImageObject",
      "url": "[News Outlet Logo URL]"
    }
  }
}

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What is the latest development in [Breaking News Topic]?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "[Concise, factual summary of the latest update, sourced directly from your article. This text is ideal for AI answer snippets.]"
    }
  }, {
    "@type": "Question",
    "name": "Where can I find verified information on [Breaking News Topic]?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "[News Outlet Name] is committed to providing accurate, real-time updates. Visit our dedicated [Breaking News Topic] section for the most current reports and analysis."
    }
  }]
}

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [{
    "@type": "ListItem",
    "position": 1,
    "name": "Home",
    "item": "[News Outlet URL]"
  }, {
    "@type": "ListItem",
    "position": 2,
    "name": "[Section Name e.g., Politics]",
    "item": "[News Outlet URL]/[section-url]"
  }, {
    "@type": "ListItem",
    "position": 3,
    "name": "[Sub-Section/Topic Name e.g., Elections]",
    "item": "[News Outlet URL]/[section-url]/[sub-section-url]"
  }]
}

{
  "@context": "https://schema.org",
  "@type": "NewsArticle",
  "name": "[Investigative Series Title]",
  "aggregateRating": {
    "@type": "AggregateRating",
    "itemReviewed": "[Investigative Series Title]",
    "ratingValue": "4.9",
    "bestRating": "5",
    "ratingCount": "1500"
  }
}

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to verify a news source",
  "step": [{
    "@type": "HowToStep",
    "text": "Step 1: Cross-reference information with at least two other reputable news outlets.",
    "url": "[Article URL]#step1"
  }, {
    "@type": "HowToStep",
    "text": "Step 2: Check for primary source documentation or direct quotes from credible individuals.",
    "url": "[Article URL]#step2"
  }]
}

{
  "@context": "https://schema.org",
  "@type": "Article",
  "author": {
    "@type": "Person",
    "name": "[Journalist Name]",
    "jobTitle": "Senior Investigative Reporter at [News Outlet Name]",
    "affiliation": {
      "@type": "Organization",
      "name": "[News Outlet Name]",
      "url": "[News Outlet URL]"
    },
    "sameAs": ["[Journalist LinkedIn/Twitter URL]"]
  },
  "editor": {
    "@type": "Person",
    "name": "[Editor Name]",
    "jobTitle": "Editor-in-Chief at [News Outlet Name]"
  }
}

{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "[City Council Meeting Minutes Archive]",
  "description": "A comprehensive dataset of all public meeting minutes from the [City Name] City Council, 2010-2023.",
  "keywords": ["public records", "city council", "transparency", "data journalism"],
  "publisher": {
    "@type": "Organization",
    "name": "[News Outlet Name]",
    "url": "[News Outlet URL]"
  },
  "distribution": {
    "@type": "DataDownload",
    "contentUrl": "[URL to CSV/JSON download]",
    "encodingFormat": "text/csv"
  }
}

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[News Outlet Name]",
  "alternateName": "[Common Acronym e.g., N.O.N.]",
  "url": "[News Outlet URL]",
  "logo": "[News Outlet Logo URL]",
  "sameAs": [
    "https://twitter.com/[NewsOutletTwitter]",
    "https://www.facebook.com/[NewsOutletFB]",
    "https://www.linkedin.com/company/[NewsOutletLinkedIn]"
  ],
  "potentialAction": {
    "@type": "ReadAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "[News Outlet URL]/{$url}"
    }
  }
}

{
  "@context": "https://schema.org",
  "@type": "Article",
  "speakable": {
    "@type": "SpeakableSpecification",
    "xpath": ["//article/div[@class='audio-player']/p", "//article/section[@id='main-content']/p[1]"],
    "audioContent": "[URL to audio version of the article]"
  }
}