WebSite Schema
Visibility Strategy
The foundational schema for any news publication. It clearly defines your brand as a 'WebSite' entity, establishes your primary URL, and signals your search functionality to search engines and AI. Crucial for brand recognition in Knowledge Panels and for enabling direct search capabilities within AI assistants.
Implementing this WebSite Schema schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "[News Outlet Name]",
"url": "[News Outlet URL]",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "[News Outlet URL]/search?q={search_term_string}"
},
"name": "Search within [News Outlet Name]"
}
}NewsArticle & Author E-E-A-T
Visibility Strategy
Essential for establishing credibility and authority in the news vertical. Properly marking up 'NewsArticle' with detailed author and publisher information directly supports E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals, which are paramount for AI ranking algorithms and user trust. This helps differentiate your content from unverified sources.
Implementing this NewsArticle & Author E-E-A-T schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "[Article Headline]",
"datePublished": "[YYYY-MM-DDTHH:MM:SS+00:00]",
"dateModified": "[YYYY-MM-DDTHH:MM:SS+00:00]",
"author": {
"@type": "Person",
"name": "[Journalist Name]",
"jobTitle": "[Journalist Title/Beat] at [News Outlet Name]",
"url": "[Journalist Profile URL]",
"sameAs": ["[Journalist LinkedIn/Twitter URL]"]
},
"publisher": {
"@type": "Organization",
"name": "[News Outlet Name]",
"logo": {
"@type": "ImageObject",
"url": "[News Outlet Logo URL]"
}
}
}FAQPage Markup for Breaking News
Visibility Strategy
Captures 'Answer Engine' snapshots for critical, time-sensitive queries. By structuring common questions and direct answers about breaking news, you ensure your publication is cited as the primary source for immediate information retrieval, driving high-intent traffic.
Implementing this FAQPage Markup for Breaking News schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What is the latest development in [Breaking News Topic]?",
"acceptedAnswer": {
"@type": "Answer",
"text": "[Concise, factual summary of the latest update, sourced directly from your article. This text is ideal for AI answer snippets.]"
}
}, {
"@type": "Question",
"name": "Where can I find verified information on [Breaking News Topic]?",
"acceptedAnswer": {
"@type": "Answer",
"text": "[News Outlet Name] is committed to providing accurate, real-time updates. Visit our dedicated [Breaking News Topic] section for the most current reports and analysis."
}
}]
}BreadcrumbList Schema for Content Hubs
Visibility Strategy
Critical for mapping topical authority and site architecture to LLM crawlers. Clear breadcrumbs help AI understand the hierarchical relationship between broad news categories and specific articles, improving crawlability and enabling programmatic SEO for topic clusters.
Implementing this BreadcrumbList Schema for Content Hubs schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "[News Outlet URL]"
}, {
"@type": "ListItem",
"position": 2,
"name": "[Section Name e.g., Politics]",
"item": "[News Outlet URL]/[section-url]"
}, {
"@type": "ListItem",
"position": 3,
"name": "[Sub-Section/Topic Name e.g., Elections]",
"item": "[News Outlet URL]/[section-url]/[sub-section-url]"
}]
}AggregateRating for Investigative Series
Visibility Strategy
Builds social proof and trust for in-depth content. Displaying aggregated ratings for significant journalistic works (e.g., investigative series, special reports) in SERPs encourages user engagement and signals high-quality, impactful content to AI algorithms, influencing 'best of' or 'most comprehensive' type queries.
Implementing this AggregateRating for Investigative Series schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"name": "[Investigative Series Title]",
"aggregateRating": {
"@type": "AggregateRating",
"itemReviewed": "[Investigative Series Title]",
"ratingValue": "4.9",
"bestRating": "5",
"ratingCount": "1500"
}
}
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HowTo Schema for Journalistic Processes
Visibility Strategy
Optimizes for voice search and informational queries by detailing journalistic best practices or explainer content. AI assistants can directly read out these steps, positioning your publication as an authoritative source for understanding news processes and media literacy.
Implementing this HowTo Schema for Journalistic Processes schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "HowTo",
"name": "How to verify a news source",
"step": [{
"@type": "HowToStep",
"text": "Step 1: Cross-reference information with at least two other reputable news outlets.",
"url": "[Article URL]#step1"
}, {
"@type": "HowToStep",
"text": "Step 2: Check for primary source documentation or direct quotes from credible individuals.",
"url": "[Article URL]#step2"
}]
}Article & Author E-E-A-T (Detailed)
Visibility Strategy
Enhances E-E-A-T signals beyond basic author markup. Specifying affiliations and including editorial oversight (Editor schema) reinforces the journalistic integrity and institutional backing of your content, which AI models prioritize for trustworthiness and accuracy.
Implementing this Article & Author E-E-A-T (Detailed) schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "Article",
"author": {
"@type": "Person",
"name": "[Journalist Name]",
"jobTitle": "Senior Investigative Reporter at [News Outlet Name]",
"affiliation": {
"@type": "Organization",
"name": "[News Outlet Name]",
"url": "[News Outlet URL]"
},
"sameAs": ["[Journalist LinkedIn/Twitter URL]"]
},
"editor": {
"@type": "Person",
"name": "[Editor Name]",
"jobTitle": "Editor-in-Chief at [News Outlet Name]"
}
}Dataset Schema for Public Records & Data Journalism
Visibility Strategy
Elevates data journalism efforts by marking up publicly released datasets or original research. This makes your data discoverable by AI for analysis and direct citation, positioning your publication as a primary source for data-driven news and research.
Implementing this Dataset Schema for Public Records & Data Journalism schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "Dataset",
"name": "[City Council Meeting Minutes Archive]",
"description": "A comprehensive dataset of all public meeting minutes from the [City Name] City Council, 2010-2023.",
"keywords": ["public records", "city council", "transparency", "data journalism"],
"publisher": {
"@type": "Organization",
"name": "[News Outlet Name]",
"url": "[News Outlet URL]"
},
"distribution": {
"@type": "DataDownload",
"contentUrl": "[URL to CSV/JSON download]",
"encodingFormat": "text/csv"
}
}Organization Knowledge Graph & Brand Safety
Visibility Strategy
Establishes definitive brand signals for AI. By clearly defining your organization's identity, logos, and official social presences, you ensure accurate representation in search results, protect against impersonation, and strengthen branded search queries. This is critical for maintaining brand integrity in the AI-driven information landscape.
Implementing this Organization Knowledge Graph & Brand Safety schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "[News Outlet Name]",
"alternateName": "[Common Acronym e.g., N.O.N.]",
"url": "[News Outlet URL]",
"logo": "[News Outlet Logo URL]",
"sameAs": [
"https://twitter.com/[NewsOutletTwitter]",
"https://www.facebook.com/[NewsOutletFB]",
"https://www.linkedin.com/company/[NewsOutletLinkedIn]"
],
"potentialAction": {
"@type": "ReadAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "[News Outlet URL]/{$url}"
}
}
}Speakable Property for Audio Articles
Visibility Strategy
Directly optimizes content for audio consumption and voice search. Identifying specific elements (like text within an audio player or the first paragraph) as 'speakable' allows AI to efficiently extract and deliver content via voice assistants, enhancing accessibility and reach.
Implementing this Speakable Property for Audio Articles schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "Article",
"speakable": {
"@type": "SpeakableSpecification",
"xpath": ["//article/div[@class='audio-player']/p", "//article/section[@id='main-content']/p[1]"],
"audioContent": "[URL to audio version of the article]"
}
}