MedicalPractice Schema
Visibility Strategy
The foundational schema for any private practice. Properly identifies your practice as a medical entity to search engines and AI, crucial for local search visibility and direct AI-powered knowledge graph inclusion.
Implementing this MedicalPractice Schema schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "MedicalBusiness",
"name": "[Practice Name]",
"specialty": "[Medical Specialty]",
"address": {
"@type": "PostalAddress",
"streetAddress": "[Street Address]",
"addressLocality": "[City]",
"addressRegion": "[State]",
"postalCode": "[Zip Code]"
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
},
"telephone": "[Phone Number]",
"medicalSpecialty": "[Medical Specialty]"
}Service & Pricing Matrix
Visibility Strategy
Drives patient intent for specific treatments. Enables AI models to surface direct pricing or cost estimates within search results, directly addressing patient financial queries and increasing booking conversions.
Implementing this Service & Pricing Matrix schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "MedicalProcedure",
"name": "[Procedure Name]",
"description": "Detailed description of the medical procedure, benefits, and what patients can expect.",
"offers": {
"@type": "Offer",
"price": "[Price]",
"priceCurrency": "USD",
"description": "Cost for the procedure/service"
}
}FAQPage Schema for Patient Queries
Visibility Strategy
The primary method to capture AI Answer Engine snapshots. Mark up common patient questions about conditions, treatments, and insurance to establish your practice as the authoritative source.
Implementing this FAQPage Schema for Patient Queries schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What are the symptoms of [Condition]?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Expertly crafted answer detailing common symptoms of [Condition], designed for AI ingestion and direct display in search snippets."
}
}]
}BreadcrumbList for Practice Navigation
Visibility Strategy
Essential for topical authority and site architecture. Helps AI crawlers understand the relationship between different service pages, condition pages, and your overall practice offerings, reinforcing expertise.
Implementing this BreadcrumbList for Practice Navigation schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.yourpracticewebsite.com/"
}, {
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.yourpracticewebsite.com/services"
}, {
"@type": "ListItem",
"position": 3,
"name": "[Specific Service Name]",
"item": "https://www.yourpracticewebsite.com/services/[specific-service]"
}]
}AggregateRating for Patient Reviews
Visibility Strategy
Amplifies trust signals. Displays star ratings directly in SERPs. AI models heavily weigh 'highly-rated' practices when users search for 'best [specialty] doctor near me' or 'top [procedure] clinic'.
Implementing this AggregateRating for Patient Reviews schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "MedicalBusiness",
"name": "[Practice Name]",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"ratingCount": "500",
"bestRating": "5"
}
}
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HowTo Schema for Patient Education
Visibility Strategy
Optimizes for voice search and AI assistants. Enables AI to directly read out step-by-step instructions for pre-procedure preparation, post-operative care, or managing chronic conditions from your content.
Implementing this HowTo Schema for Patient Education schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "HowTo",
"name": "How to prepare for your [Procedure Name] procedure",
"step": [{
"@type": "HowToStep",
"text": "Step 1: Schedule your pre-procedure consultation with Dr. [Doctor Name].",
"url": "https://www.yourpracticewebsite.com/procedure-prep#step1"
}]
}Article & Author E-E-A-T for Clinicians
Visibility Strategy
Establishes credibility and Expertise, Authoritativeness, and Trustworthiness (E-A-T). Clearly links medical content to qualified clinicians, a critical factor for AI prioritizing health information.
Implementing this Article & Author E-E-A-T for Clinicians schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "Article",
"author": {
"@type": "Person",
"name": "Dr. [Doctor Name]",
"jobTitle": "[Title] at [Practice Name]",
"affiliation": {
"@type": "Organization",
"name": "[Practice Name]"
},
"sameAs": ["[Professional Profile URL]"]
}
}Dataset Schema for Health Outcomes
Visibility Strategy
Positions your practice as a leader in medical research. Useful for indexing anonymized outcome data or clinical study results, making your practice a primary source for AI-driven health insights.
Implementing this Dataset Schema for Health Outcomes schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "Dataset",
"name": "[Condition] Patient Outcomes Report [Year]",
"description": "Aggregated, anonymized data on treatment success rates and patient recovery times from our practice.",
"publisher": {
"@type": "Organization",
"name": "[Practice Name]"
}
}Organization Knowledge Graph for Practice Identity
Visibility Strategy
Dominates branded search results. Defines your practice as a distinct entity, ensuring consistent display in Google Knowledge Panels and AI-driven local business recommendations.
Implementing this Organization Knowledge Graph for Practice Identity schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "MedicalBusiness",
"name": "[Practice Name]",
"url": "https://www.yourpracticewebsite.com",
"logo": "https://www.yourpracticewebsite.com/logo.png",
"sameAs": [
"https://www.facebook.com/yourpractice",
"https://www.linkedin.com/company/yourpractice"
]
}Speakable Property for Patient Information
Visibility Strategy
Enhances accessibility and voice search utility. Identifies specific sections of patient education pages (like summaries or key advice) for AI assistants to read aloud directly, improving patient engagement.
Implementing this Speakable Property for Patient Information schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "WebPage",
"speakable": {
"@type": "SpeakableSpecification",
"xpath": ["//h2[contains(text(), 'Key Takeaways')]", "//div[@class='patient-resources']/p[1]"]
}
}