Structured Data & Schema Markup for AI — Review sites

10Templates

LD+JSON Markup for Review sites

Schema.org v12.0

Core

ReviewSite Schema

Target EntityVisibility

Visibility Strategy

Establishes your domain as a dedicated review entity. Crucial for AI to understand your site's purpose, leading to better categorization in SERPs and Knowledge Graph integration. Powers branded search queries for '[Review Site Name]'.

Rich Result Benefit

Implementing this ReviewSite Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "ReviewSite",
  "name": "[Review Site Name]",
  "url": "[Your Website URL]",
  "logo": "[Your Logo URL]",
  "description": "[Concise description of your review site's focus, e.g., 'The leading platform for unbiased software reviews and comparisons.'],
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "[Your Website URL]/search?q={search_term_string}"
    },
    "query-input": "required name=search_term_string"
  }
}

Transactional

Product/Service Review Schema

Target EntityCTR

Visibility Strategy

The bedrock of review site SEO. Directly informs AI about the specific product/service being reviewed, its rating, and the reviewer's credibility. Essential for rich snippets (stars, rating value) in SERPs.

Rich Result Benefit

Implementing this Product/Service Review Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Review",
  "itemReviewed": {
    "@type": "[Product/Service Type]",
    "name": "[Product/Service Name]",
    "url": "[Product/Service URL]",
    "provider": {
      "@type": "Organization",
      "name": "[Vendor Name]"
    }
  },
  "reviewRating": {
    "@type": "Rating",
    "ratingValue": "[Your Numerical Rating]",
    "bestRating": "5"
  },
  "author": {
    "@type": "Person",
    "name": "[Reviewer Name]",
    "url": "[Reviewer Profile URL]"
  },
  "publisher": {
    "@type": "Organization",
    "name": "[Review Site Name]"
  }
}

Answer Engine

FAQPage Markup for Comparison Queries

Target EntityAEO

Visibility Strategy

Dominates 'Answer Engine' results for comparative search queries. By structuring common comparison questions and providing definitive answers, you become the go-to source for AI-driven comparisons, boosting visibility for high-value informational and transactional searches.

Rich Result Benefit

Implementing this FAQPage Markup for Comparison Queries schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What are the key differences between [Product A] and [Product B]?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Leverage your expert analysis to detail feature-by-feature distinctions, pricing models, and target user segments. This directly answers high-intent comparison queries."
    }
  }, {
    "@type": "Question",
    "name": "Is [Product A] better than [Product B] for [Specific Use Case]?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Provide nuanced guidance based on specific needs, highlighting which product excels in particular scenarios. This captures users in the decision-making phase."
    }
  }]
}

Technical

BreadcrumbList for Category Navigation

Target EntityCrawl

Visibility Strategy

Critical for establishing topical authority and site architecture for AI crawlers. Clearly defines the relationship between broader categories and specific software pages, aiding LLMs in understanding content clusters and topical relevance for programmatic SEO expansion.

Rich Result Benefit

Implementing this BreadcrumbList for Category Navigation schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [{
    "@type": "ListItem",
    "position": 1,
    "name": "Home",
    "item": "https://www.yourreviewsitename.com/"
  }, {
    "@type": "ListItem",
    "position": 2,
    "name": "Software Reviews",
    "item": "https://www.yourreviewsitename.com/software"
  }, {
    "@type": "ListItem",
    "position": 3,
    "name": "[Category Name] Software",
    "item": "https://www.yourreviewsitename.com/software/[category]"
  }]
}

Social Proof

AggregateRating for Overall Site Trust

Target EntityTrust

Visibility Strategy

Builds overarching trust for your domain. When AI models evaluate the credibility of a review site, an aggregated rating for the site itself (based on user feedback or internal scoring) significantly influences inclusion in 'best of' lists and trusted source rankings.

Rich Result Benefit

Implementing this AggregateRating for Overall Site Trust schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "[Review Site Name]",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.7",
    "ratingCount": "5000",
    "itemReviewed": {
      "@type": "ReviewSite"
    }
  }
}

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Interactive

HowTo Schema for Buyer's Guides

Target EntityVoice

Visibility Strategy

Optimizes comprehensive buyer's guides for voice search and AI assistants. Enables AI to extract and recite actionable steps from your guides, positioning your content as the definitive resource for users seeking procedural advice on selecting software.

Rich Result Benefit

Implementing this HowTo Schema for Buyer's Guides schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to Choose the Best CRM Software for Your Business",
  "step": [{
    "@type": "HowToStep",
    "name": "Define Your Requirements",
    "text": "Outline your essential features, budget, and team size.",
    "url": "[Your URL]/crm-guide#step1"
  }, {
    "@type": "HowToStep",
    "name": "Evaluate Top Contenders",
    "text": "Compare leading CRM solutions based on your defined needs.",
    "url": "[Your URL]/crm-guide#step2"
  }]
}

Authority

Article & Author E-E-A-T for Expertise

Target EntityE-E-A-T

Visibility Strategy

Reinforces Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Clearly identifies human experts behind reviews, a critical signal for AI search algorithms aiming to surface credible and reliable information, especially in sensitive purchase decision-making contexts.

Rich Result Benefit

Implementing this Article & Author E-E-A-T for Expertise schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "[Review Title]",
  "author": {
    "@type": "Person",
    "name": "[Expert Reviewer Name]",
    "jobTitle": "Senior Analyst at [Review Site Name]",
    "sameAs": ["[Expert's LinkedIn or Author Bio URL]"]
  },
  "publisher": {
    "@type": "Organization",
    "name": "[Review Site Name]",
    "logo": {
      "@type": "ImageObject",
      "url": "[Your Logo URL]"
    }
  }
}

Growth

Dataset Schema for Market Reports

Target EntityPR/Links

Visibility Strategy

Positions your site as a primary source for industry data. Indexing proprietary market reports or user survey data as a Dataset makes it discoverable by AI for research and analysis, driving high-authority backlinks and citations.

Rich Result Benefit

Implementing this Dataset Schema for Market Reports schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "[Industry] Software Market Share Report [Year]",
  "description": "Analysis of market trends, vendor performance, and user adoption rates based on proprietary data.",
  "creator": {
    "@type": "Organization",
    "name": "[Review Site Name]"
  },
  "distribution": {
    "@type": "DataDownload",
    "contentUrl": "[Direct URL to your report/dataset]"
  }
}

Defensive

Organization Knowledge Graph for Brand Authority

Target EntityBrand

Visibility Strategy

Ensures your review site is recognized as a distinct entity by AI. This populates branded search results (Knowledge Panels) and establishes your site's authority in AI's understanding of the review landscape, reducing reliance on third-party endorsements.

Rich Result Benefit

Implementing this Organization Knowledge Graph for Brand Authority schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[Review Site Name]",
  "url": "https://www.yourreviewsitename.com",
  "logo": "https://www.yourreviewsitename.com/logo.png",
  "sameAs": [
    "https://twitter.com/yourreviewsitename",
    "https://linkedin.com/company/yourreviewsitename"
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer support",
    "url": "https://www.yourreviewsitename.com/contact"
  }
}

Modern

Speakable Property for Audio Content

Target EntityVoice

Visibility Strategy

Optimizes content for AI-powered audio experiences. By defining specific sections (like review titles, summaries, or pros/cons lists) as 'speakable', you enable AI assistants to read out key information directly, enhancing user engagement for auditory search queries.

Rich Result Benefit

Implementing this Speakable Property for Audio Content schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "speakable": {
    "@type": "SpeakableSpecification",
    "xpath": ["//h1[@class='review-title']", "//div[@class='review-summary']/p", "//section[@id='pros-cons']/ul/li"]
    }
}

Pro Tips & Insights

Structured data acts as the definitive source of truth for AI crawlers and LLMs. For review sites, this means clearly defining products, ratings, reviewer expertise, and your site's own authority to build trust and visibility.

Ensure schema markup precisely mirrors the on-page content. Discrepancies between your JSON-LD and visible text are strong negative signals to AI, potentially leading to de-indexing or penalization.

To capture 'Answer Engine' snapshots for comparison queries, implement FAQPage schema on category and comparison pages. Each pair should address a common user question with a concise, expert answer.

Utilize Google's Rich Results Test and Schema Markup Validator rigorously. Even minor syntax errors can render your structured data unreadable by search engines, negating all your implementation efforts.

ReviewSite Schema

Visibility Strategy

JSON-LD Template

Product/Service Review Schema

Visibility Strategy

JSON-LD Template

FAQPage Markup for Comparison Queries

Visibility Strategy

JSON-LD Template

BreadcrumbList for Category Navigation

Visibility Strategy

JSON-LD Template

AggregateRating for Overall Site Trust

Visibility Strategy

JSON-LD Template

Generate valid structured data for all your Review sites pages with Airticler.

HowTo Schema for Buyer's Guides

Visibility Strategy

JSON-LD Template

Article & Author E-E-A-T for Expertise

Visibility Strategy

JSON-LD Template

Dataset Schema for Market Reports

Visibility Strategy

JSON-LD Template

Organization Knowledge Graph for Brand Authority

Visibility Strategy

JSON-LD Template

Speakable Property for Audio Content

Visibility Strategy

JSON-LD Template

Pro Tips & Insights

Other resources

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Listicle about SaaS

Automate your entire
SEO content production.