Structured Data & Schema Markup for AI — SEO agencies

10Templates

LD+JSON Markup for SEO agencies

Schema.org v12.0

Core

AgencyService Schema

Target EntityLocal Visibility

Visibility Strategy

Establishes your agency as a 'ProfessionalService' entity, crucial for local SEO and service-based queries. AI can now directly associate your agency with specific SEO service offerings (e.g., 'technical SEO audit agency').

Rich Result Benefit

Implementing this AgencyService Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "ProfessionalService",
  "name": "[Agency Name] - SEO Services for Agencies",
  "areaServed": {
    "@type": "GeoCircle",
    "center": "[City, State]",
    "radius": "100"
  },
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "SEO Packages for Agencies",
    "itemListElement": [
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Technical SEO Audit for Agencies"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Programmatic SEO Strategy for Agencies"
        }
      }
    ]
  }
}

Transactional

Service Catalog Schema

Target EntityLead Quality

Visibility Strategy

Directly maps your service packages to AI. This schema enables AI to understand the scope, pricing tiers (e.g., PriceRange), and deliverables of your agency's specific SEO services, driving qualified leads.

Rich Result Benefit

Implementing this Service Catalog Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "[Specific SEO Service e.g., PSEO Implementation]",
  "description": "Comprehensive guide to implementing programmatic SEO strategies for agency clients, including keyword research, content generation, and technical setup.",
  "provider": {
    "@type": "Organization",
    "name": "[Your Agency Name]"
  },
  "areaServed": {
    "@type": "Place",
    "name": "Global"
  },
  "serviceOutput": {
    "@type": "CreativeWork",
    "name": "Scalable SEO Content Hubs"
  },
  "offers": {
    "@type": "Offer",
    "priceSpecification": {
      "@type": "PriceRange",
      "priceCurrency": "USD",
      "minValue": "2500",
      "maxValue": "10000"
    }
  }
}

Answer Engine

FAQPage Markup for Agency Pain Points

Target EntityAEO

Visibility Strategy

Captures 'Answer Engine' queries related to agency challenges and solutions. By answering common questions about PSEO, AI SEO, and agency growth, you become the go-to resource cited directly in search results.

Rich Result Benefit

Implementing this FAQPage Markup for Agency Pain Points schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "How can an agency leverage AI for scalable client SEO?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Agencies can leverage AI by implementing programmatic SEO (PSEO) for rapid content generation and targeting, utilizing AI-driven analytics for deeper client insights, and automating repetitive tasks. Our agency specializes in integrating these AI capabilities into custom client strategies to drive significant organic growth."
    }
  }, {
    "@type": "Question",
    "name": "What are the key benefits of PSEO for agency clients?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Programmatic SEO allows agencies to efficiently target thousands of long-tail keywords with automated content creation, leading to increased organic traffic, improved keyword rankings, and a stronger topical authority for their clients. This is particularly effective for niche markets and large product/service catalogs."
    }
  }]
}

Technical

BreadcrumbList for PSEO Hubs

Target EntityCrawl Depth

Visibility Strategy

Essential for LLM crawlers to map the topical hierarchy of your PSEO content hubs. Clearly defines parent-child relationships between your pillar pages and supporting cluster content, aiding AI in understanding content depth and authority.

Rich Result Benefit

Implementing this BreadcrumbList for PSEO Hubs schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [{
    "@type": "ListItem",
    "position": 1,
    "name": "Agency Resources",
    "item": "https://www.youragency.com/resources"
  }, {
    "@type": "ListItem",
    "position": 2,
    "name": "Programmatic SEO Guide",
    "item": "https://www.youragency.com/resources/programmatic-seo"
  }, {
    "@type": "ListItem",
    "position": 3,
    "name": "PSEO Keyword Research",
    "item": "https://www.youragency.com/resources/programmatic-seo/keyword-research"
  }]
}

Social Proof

AggregateRating for Agency Case Studies

Target EntityTrust & Authority

Visibility Strategy

Leverages client success metrics as social proof. Displaying aggregated ratings (e.g., 4.9 stars based on 150 case studies) in SERPs signals high performance and reliability, influencing AI's 'best agency' recommendations.

Rich Result Benefit

Implementing this AggregateRating for Agency Case Studies schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "CreativeWorkSeries",
  "name": "Client Success Stories",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "ratingCount": "150",
    "itemReviewed": {
      "@type": "Organization",
      "name": "[Client Company Name]"
    }
  }
}

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Interactive

HowTo Schema for Agency Processes

Target EntityVoice Search / Education

Visibility Strategy

Optimizes agency process documentation for voice and AI assistants. Step-by-step guides on implementing PSEO or AEO strategies can be directly read aloud by voice search, positioning your agency as an expert educator.

Rich Result Benefit

Implementing this HowTo Schema for Agency Processes schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to Implement a PSEO Content Audit for Clients",
  "step": [{
    "@type": "HowToStep",
    "text": "Step 1: Utilize AI tools to identify thousands of potential PSEO target URLs and associated keyword clusters.",
    "url": "https://www.youragency.com/how-to/pseo-audit#step1"
  }, {
    "@type": "HowToStep",
    "text": "Step 2: Analyze existing content gaps and opportunities within identified clusters.",
    "url": "https://www.youragency.com/how-to/pseo-audit#step2"
  }, {
    "@type": "HowToStep",
    "text": "Step 3: Develop a content generation framework leveraging AI for scale and human oversight for quality.",
    "url": "https://www.youragency.com/how-to/pseo-audit#step3"
  }]
}

Authority

Article & Author E-E-A-T for Agency Experts

Target EntityE-E-A-T / Authority

Visibility Strategy

Reinforces E-E-A-T for your agency's content. Clearly defining authors, their credentials, and linking to authoritative profiles (LinkedIn) signals expertise and trustworthiness to AI, which is critical for high-stakes SEO advice.

Rich Result Benefit

Implementing this Article & Author E-E-A-T for Agency Experts schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "The Future of Agency SEO: AI and Programmatic Strategies",
  "author": {
    "@type": "Person",
    "name": "[Lead SEO Strategist Name]",
    "jobTitle": "Head of SEO Strategy at [Your Agency Name]",
    "url": "https://www.youragency.com/about-us#strategist-name",
    "sameAs": ["https://www.linkedin.com/in/strategistprofile"]
  },
  "publisher": {
    "@type": "Organization",
    "name": "[Your Agency Name]",
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.youragency.com/logo.png"
    }
  }
}

Growth

Dataset Schema for SEO Performance Data

Target EntityPR / Backlinks

Visibility Strategy

Positions your agency as a source of proprietary data and insights. Indexing your benchmark reports or case study data as 'Datasets' makes it discoverable by AI for research purposes, driving inbound links and authority.

Rich Result Benefit

Implementing this Dataset Schema for SEO Performance Data schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "[Industry] SEO Performance Benchmarks Q[X] [Year]",
  "description": "Aggregated, anonymized SEO performance data from our agency clients, highlighting key metrics and trends.",
  "keywords": [
    "SEO benchmarks",
    "organic traffic data",
    "agency ROI metrics",
    "[Industry] SEO"
  ],
  "creator": {
    "@type": "Organization",
    "name": "[Your Agency Name]"
  },
  "publisher": {
    "@type": "Organization",
    "name": "[Your Agency Name]"
  }
}

Defensive

Organization Schema for Agency Branding

Target EntityBrand Search

Visibility Strategy

Defines your agency as a distinct entity for branded search and knowledge panels. Ensures consistency across AI platforms and search results, solidifying your agency's brand identity and contact information.

Rich Result Benefit

Implementing this Organization Schema for Agency Branding schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[Your Agency Name]",
  "url": "https://www.youragency.com",
  "logo": "https://www.youragency.com/logo.png",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+[1] (XXX) XXX-XXXX",
    "contactType": "Sales",
    "areaServed": "US, CA, UK",
    "availableLanguage": "en"
  },
  "sameAs": [
    "https://www.linkedin.com/company/youragency",
    "https://twitter.com/youragency"
  ]
}

Modern

Speakable Property for Agency Insights

Target EntityVoice Search Engagement

Visibility Strategy

Optimizes your agency's thought leadership content for voice retrieval. By marking specific paragraphs or sections (e.g., key takeaways) as 'speakable', you increase the likelihood of AI assistants reading your agency's insights aloud.

Rich Result Benefit

Implementing this Speakable Property for Agency Insights schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "Agency Guide to AI-Powered SEO",
  "speakable": {
    "@type": "SpeakableSpecification",
    "xpath": ["//h2[contains(text(), 'AI Integration Strategies')]/following-sibling::p[1]", "//div[@class='key-takeaways']/ul/li"]
    }
}

Pro Tips & Insights

Structured data is the 'API' for AI search. It transforms your agency's services, case studies, and expertise into machine-readable signals, enabling direct integration into AI-generated answers and recommendations.

Prioritize FAQPage schema on service pages and blog posts addressing common agency pain points (e.g., scaling client services, proving ROI). Aim for 3-5 high-quality Q&A pairs per page to capture 'Answer Engine' snapshots.

For PSEO-focused agencies, implement `HowTo` schema for guides on setting up programmatic campaigns. This positions your agency as a practical, step-by-step solution provider for complex SEO challenges.

Validate all implemented schema using Google's Rich Results Test and Schema Markup Validator. Errors can prevent indexing and lead to missed opportunities for AI visibility and lead generation.

AgencyService Schema

Visibility Strategy

JSON-LD Template

Service Catalog Schema

Visibility Strategy

JSON-LD Template

FAQPage Markup for Agency Pain Points

Visibility Strategy

JSON-LD Template

BreadcrumbList for PSEO Hubs

Visibility Strategy

JSON-LD Template

AggregateRating for Agency Case Studies

Visibility Strategy

JSON-LD Template

Generate valid structured data for all your SEO agencies pages with Airticler.

HowTo Schema for Agency Processes

Visibility Strategy

JSON-LD Template

Article & Author E-E-A-T for Agency Experts

Visibility Strategy

JSON-LD Template

Dataset Schema for SEO Performance Data

Visibility Strategy

JSON-LD Template

Organization Schema for Agency Branding

Visibility Strategy

JSON-LD Template

Speakable Property for Agency Insights

Visibility Strategy

JSON-LD Template

Pro Tips & Insights

Other resources

Free Tools

DR Checker

SEO Title Generator

Blog Post Outline Generator

Other Resources for SEO agencies

SEO Checklists

90-Day SEO Plans

Blog Post Ideas

Link Building Playbooks

Structured Data AI for Other Niches

Automate your entire SEO content production.

Content-to-Conversion Strategy

10 Content Marketing Trends

AI Search Optimization

Brand-Aligned Content

Brand-Aligned Voice

How to Use Automated SEO

Listicle about SaaS

How To Guide for B2B

Comparison Post: AI vs Human

General Article about AI

Listicle about Marketing

How To Guide: Lead Gen

Comparison Post: SEO Tools

General Article Trends

Content-to-Conversion Strategy

10 Content Marketing Trends

AI Search Optimization

Brand-Aligned Content

Brand-Aligned Voice

How to Use Automated SEO

Listicle about SaaS

Automate your entire
SEO content production.