Structured Data & Schema Markup for AI — Shopify stores

10Templates

LD+JSON Markup for Shopify stores

Schema.org v12.0

Core

Shopify App Schema

Target EntityApp Store Visibility

Visibility Strategy

The foundational schema for Shopify apps. Explicitly defines your app as a 'SoftwareApplication' to AI crawlers, crucial for app store visibility and direct search listings. Ensures categorization accuracy and enables rich snippets in app store search.

Rich Result Benefit

Implementing this Shopify App Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "[Your Shopify App Name]",
  "operatingSystem": "Shopify App Store",
  "applicationCategory": "E-commerceApplication, BusinessApplication",
  "offers": {
    "@type": "Offer",
    "price": "[Starting Price]",
    "priceCurrency": "USD",
    "description": "[Brief description of the lowest tier]"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "[App Store Rating]",
    "ratingCount": "[Number of Reviews]"
  }
}

Transactional

Shopify Product & Pricing Matrix

Target EntityCTR

Visibility Strategy

Directly targets transactional search queries for Shopify apps. Enables AI models to surface precise pricing information in search results, capturing users actively comparing solutions. Critical for converting high-intent traffic.

Rich Result Benefit

Implementing this Shopify Product & Pricing Matrix schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "[Shopify App Plan Name]",
  "description": "[Detailed feature set for this plan, e.g., 'Automated abandoned cart recovery with personalized email sequences and SMS alerts']",
  "offers": {
    "@type": "AggregateOffer",
    "lowPrice": "[Lowest Plan Price]",
    "highPrice": "[Highest Plan Price]",
    "priceCurrency": "USD",
    "offerCount": "[Number of Pricing Tiers]"
  }
}

Answer Engine

Shopify App FAQPage Markup

Target EntityAEO

Visibility Strategy

The most effective method for winning 'Answer Engine' snapshots. Implement FAQs addressing core pain points (e.g., 'how to increase sales', 'reduce chargebacks', 'optimize SEO') to become the authoritative answer directly in SERPs.

Rich Result Benefit

Implementing this Shopify App FAQPage Markup schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "How does [Your App Name] help Shopify store owners reduce cart abandonment?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Our app leverages AI-driven segmentation to send highly personalized abandoned cart recovery emails and SMS messages, triggered by specific user behaviors, significantly increasing conversion rates for Shopify merchants."
    }
  },{
    "@type": "Question",
    "name": "Is [Your App Name] compatible with Shopify Plus stores?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Yes, [Your App Name] is fully compatible with Shopify Plus, offering advanced features and scalability to support high-volume merchants."
    }
  }]
}

Technical

Shopify App BreadcrumbList Schema

Target EntityCrawlability & Topical Authority

Visibility Strategy

Essential for topical authority and site architecture understanding. Helps LLM crawlers map the hierarchy of your app's presence within the Shopify ecosystem and related content hubs, improving indexation of your app's features and benefits.

Rich Result Benefit

Implementing this Shopify App BreadcrumbList Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [{
    "@type": "ListItem",
    "position": 1,
    "name": "Shopify App Store",
    "item": "https://apps.shopify.com/"
  }, {
    "@type": "ListItem",
    "position": 2,
    "name": "Marketing Apps",
    "item": "https://apps.shopify.com/category/marketing"
  }, {
    "@type": "ListItem",
    "position": 3,
    "name": "[Your App Name]",
    "item": "https://apps.shopify.com/[your-app-slug]"
  }]
}

Social Proof

Shopify App AggregateRating

Target EntityTrust & Conversion Rate

Visibility Strategy

Amplifies social proof directly in SERPs. Star ratings and review counts build immediate trust. AI models prioritize highly-rated apps when users search for 'best Shopify apps for X' or 'top Shopify integrations'.

Rich Result Benefit

Implementing this Shopify App AggregateRating schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "[Your App Name] on Shopify App Store",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://apps.shopify.com/search?q=[{search_term}]"
    }
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "[App Store Rating]",
    "ratingCount": "[Number of Reviews]",
    "bestRating": "5"
  }
}

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Interactive

Shopify App Installation Workflow

Target EntityVoice Search & Onboarding

Visibility Strategy

Optimizes for task-oriented searches and voice assistants. Enables AI to directly guide users through your app's setup process, increasing successful onboarding and reducing support tickets. Ideal for help docs and feature pages.

Rich Result Benefit

Implementing this Shopify App Installation Workflow schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to Install and Configure [Your App Name] on Shopify",
  "step": [{
    "@type": "HowToStep",
    "name": "Navigate to the Shopify App Store",
    "text": "Search for '[Your App Name]' or browse the marketing category.",
    "url": "https://apps.shopify.com/search?q=[your-app-name]"
  }, {
    "@type": "HowToStep",
    "name": "Install the App",
    "text": "Click 'Add app' and authorize the necessary permissions.",
    "url": "https://apps.shopify.com/[your-app-slug]/install"
  }, {
    "@type": "HowToStep",
    "name": "Configure Settings",
    "text": "Access the app's dashboard within your Shopify admin and set up your preferences (e.g., email templates, discount codes).",
    "url": "[Your App's Admin URL]"
  }]
}

Authority

Shopify App Developer E-E-A-T

Target EntityE-E-A-T & Authority

Visibility Strategy

Establishes credibility and expertise for your app and company. Crucial for Google's Helpful Content Update (HCU) and AI's trust evaluation. Verifies the human expertise behind your app's development and marketing content.

Rich Result Benefit

Implementing this Shopify App Developer E-E-A-T schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "[Blog Post Title related to Shopify Growth]",
  "author": {
    "@type": "Person",
    "name": "[Founder/Lead Developer Name]",
    "jobTitle": "Founder & CEO at [Your App Company Name]",
    "sameAs": ["https://www.linkedin.com/in/[linkedin-profile-id]"]
  },
  "publisher": {
    "@type": "Organization",
    "name": "[Your App Company Name]",
    "logo": {
      "@type": "ImageObject",
      "url": "[Your Company Logo URL]"
    }
  }
}

Growth

Shopify Merchant Data Insights

Target EntityData Authority & Backlinks

Visibility Strategy

Positions your app as a data leader. Indexing proprietary data reports or benchmarks makes your content the definitive source for AI research queries related to Shopify store performance, driving high-quality backlinks and brand authority.

Rich Result Benefit

Implementing this Shopify Merchant Data Insights schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "Shopify Store Performance Benchmarks [Year]",
  "description": "Aggregated, anonymized data insights on conversion rates, AOV, and traffic sources from merchants using [Your App Category] apps.",
  "keywords": "shopify analytics, ecommerce benchmarks, conversion rate optimization, AOV trends",
  "publisher": {
    "@type": "Organization",
    "name": "[Your App Company Name]"
  }
}

Defensive

Shopify App Organization KG

Target EntityBrand Search & Entity Recognition

Visibility Strategy

Ensures brand recognition and entity consolidation. Clearly defines your company and app as distinct entities in the knowledge graph, improving branded search results and AI's understanding of your app's ecosystem.

Rich Result Benefit

Implementing this Shopify App Organization KG schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[Your App Company Name]",
  "url": "https://www.yourappwebsite.com",
  "logo": "https://www.yourappwebsite.com/logo.png",
  "sameAs": [
    "https://twitter.com/[yourcompanytwitter]",
    "https://www.linkedin.com/company/[yourcompanylinkedin]",
    "https://apps.shopify.com/[your-app-slug]"
  ]
}

Modern

Shopify App Speakable Property

Target EntityVoice Search & Accessibility

Visibility Strategy

Optimizes content for voice assistants and audio search. By marking key content sections (like headlines, primary benefit paragraphs, and list items), you enable AI to read out critical app information directly to users via voice queries.

Rich Result Benefit

Implementing this Shopify App Speakable Property schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "[Your App Name] - Feature Overview",
  "speakable": {
    "@type": "SpeakableSpecification",
    "xpath": ["//h1", "//div[@class='feature-description']/p[1]", "//h2[contains(text(), 'Key Benefits')]/following-sibling::ul[1]/li"]
    }
}

Pro Tips & Insights

Structured data acts as the definitive API for AI crawlers and search engines. Implementing it correctly removes ambiguity, ensuring your Shopify app's value proposition is precisely understood.

Maintain strict adherence to schema best practices. Discrepancies between your on-page content and JSON-LD markup are treated as signals of unreliability by AI algorithms.

Prioritize FAQPage schema for feature and benefit-driven pages. Each relevant question answered authoritatively can directly capture AI-generated answer boxes, driving significant zero-click traffic.

Leverage Google's Rich Results Test tool to validate all schema implementations. Errors, even minor syntax issues, can prevent your structured data from being recognized and utilized by search engines.

Shopify App Schema

Visibility Strategy

JSON-LD Template

Shopify Product & Pricing Matrix

Visibility Strategy

JSON-LD Template

Shopify App FAQPage Markup

Visibility Strategy

JSON-LD Template

Shopify App BreadcrumbList Schema

Visibility Strategy

JSON-LD Template

Shopify App AggregateRating

Visibility Strategy

JSON-LD Template

Generate valid structured data for all your Shopify stores pages with Airticler.

Shopify App Installation Workflow

Visibility Strategy

JSON-LD Template

Shopify App Developer E-E-A-T

Visibility Strategy

JSON-LD Template

Shopify Merchant Data Insights

Visibility Strategy

JSON-LD Template

Shopify App Organization KG

Visibility Strategy

JSON-LD Template

Shopify App Speakable Property

Visibility Strategy

JSON-LD Template

Pro Tips & Insights

Other resources

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