Structured Data & Schema Markup for AI — Small businesses

10Templates

LD+JSON Markup for Small businesses

Schema.org v12.0

Foundation

Business Schema Markup

Target EntityBrand Authority

Visibility Strategy

Establishes your business as a distinct entity for local and general search. Crucial for Google Business Profile integration, branded knowledge panels, and ensuring AI recognizes your business's core information.

Rich Result Benefit

Implementing this Business Schema Markup schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[Your Small Business Name]",
  "legalName": "[Your Legal Business Name]",
  "url": "[Your Website URL]",
  "logo": "[URL to your Logo]",
  "sameAs": [
    "[URL to your Facebook Page]",
    "[URL to your LinkedIn Page]",
    "[URL to your Twitter Page]"
  ],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "[Your Street Address]",
    "addressLocality": "[Your City]",
    "addressRegion": "[Your State/Province]",
    "postalCode": "[Your Postal Code]",
    "addressCountry": "[Your Country]"
  },
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "[Your Phone Number]",
    "contactType": "Customer Service"
  }
}

Service Focused

Service Offering Schema

Target EntityLocal Visibility

Visibility Strategy

Clearly defines your core services for search engines and AI. Essential for capturing 'service near me' or 'best [service] for small business' queries, driving local and intent-based traffic.

Rich Result Benefit

Implementing this Service Offering Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "[Specific Service Name, e.g., 'Small Business Bookkeeping']",
  "description": "[Detailed explanation of the service and its benefits for small businesses, e.g., 'Streamlined financial management to save time and reduce tax burdens for local entrepreneurs.']",
  "provider": {
    "@type": "Organization",
    "name": "[Your Small Business Name]"
  },
  "areaServed": {
    "@type": "Place",
    "name": "[Your Service Area, e.g., 'Greater Seattle Area']"
  },
  "offers": {
    "@type": "Offer",
    "priceSpecification": {
      "@type": "PriceSpecification",
      "priceCurrency": "USD",
      "minValue": "[Starting Price]",
      "valueAddedTaxIncluded": "false"
    }
  }
}

Answer Engine

FAQPage Markup for Business Q&A

Target EntityAEO & CTR

Visibility Strategy

The definitive method to win AI 'Answer Snippets' for common small business questions. Directly addresses audience pain points and positions your business as the expert source, increasing click-through rates from AI-generated summaries.

Rich Result Benefit

Implementing this FAQPage Markup for Business Q&A schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What are the essential accounting tasks for a new small business?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Key tasks include setting up a chart of accounts, tracking all income and expenses, managing invoices, reconciling bank statements, and preparing for tax filings. Utilizing accounting software designed for small businesses can significantly simplify these processes."
    }
  }, {
    "@type": "Question",
    "name": "How can a small business improve its online visibility locally?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Focus on optimizing your Google Business Profile, obtaining local citations (directory listings), encouraging customer reviews, and creating location-specific content on your website. Local SEO strategies are paramount for attracting nearby customers."
    }
  }]
}

Technical SEO

BreadcrumbList for Site Navigation

Target EntityCrawlability & Topical Authority

Visibility Strategy

Essential for helping search engine crawlers and LLMs understand your site's logical structure. Improves topical relevance and internal linking for Programmatic SEO initiatives, guiding users and bots through your service offerings.

Rich Result Benefit

Implementing this BreadcrumbList for Site Navigation schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [{
    "@type": "ListItem",
    "position": 1,
    "name": "Home",
    "item": "[Your Website URL]"
  }, {
    "@type": "ListItem",
    "position": 2,
    "name": "Services",
    "item": "[Your Website URL]/services"
  }, {
    "@type": "ListItem",
    "position": 3,
    "name": "[Specific Service Name]",
    "item": "[Your Website URL]/services/[specific-service]"
  }]
}

Social Proof

AggregateRating for Testimonials

Target EntityTrust & Conversion

Visibility Strategy

Leverages customer reviews as powerful social proof directly in SERPs. AI prioritizes businesses with high ratings when users search for 'best [service] in [location]', significantly boosting trust and conversion rates.

Rich Result Benefit

Implementing this AggregateRating for Testimonials schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "[Your Small Business Name]",
  "aggregateRating": {
    "@type": "AggregateRating",
    "itemReviewed": "[Type of Business, e.g., 'Accounting Firm']",
    "ratingValue": "4.9",
    "ratingCount": "250",
    "bestRating": "5"
  }
}

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Interactive Content

HowTo Schema for Business Processes

Target EntityVoice Search & Engagement

Visibility Strategy

Optimizes content for voice assistants and AI-driven tutorials. Allows direct answers from your guides to be read aloud by devices, positioning your expertise for immediate consumption and engagement.

Rich Result Benefit

Implementing this HowTo Schema for Business Processes schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to Choose the Right CRM for Your Small Business",
  "step": [{
    "@type": "HowToStep",
    "name": "Define Your Needs",
    "text": "Identify essential features like contact management, sales tracking, and marketing automation. Consider your budget and team size.",
    "url": "[Your Website URL]/blog/crm-guide#step1"
  }, {
    "@type": "HowToStep",
    "name": "Research Top Options",
    "text": "Compare leading CRMs based on your defined needs and user reviews. Look for solutions tailored to small businesses.",
    "url": "[Your Website URL]/blog/crm-guide#step2"
  }]
}

Content Authority

Article Schema for Expertise (E-E-A-T)

Target EntityE-E-A-T & Authority

Visibility Strategy

Builds critical Experience, Expertise, Authoritativeness, and Trust (E-E-A-T) signals. AI search algorithms heavily weigh author credibility, especially for informational queries, making this vital for ranking and user trust.

Rich Result Benefit

Implementing this Article Schema for Expertise (E-E-A-T) schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "[Article Title, e.g., '5 Tax Deductions Every Freelancer Should Know']",
  "author": {
    "@type": "Person",
    "name": "[Author Name]",
    "jobTitle": "Founder & CEO at [Your Small Business Name]",
    "sameAs": ["[Author LinkedIn Profile URL]"]
  },
  "publisher": {
    "@type": "Organization",
    "name": "[Your Small Business Name]",
    "logo": {
      "@type": "ImageObject",
      "url": "[URL to your Logo]"
    }
  }
}

Data Asset

Dataset Schema for Business Insights

Target EntityThought Leadership & PR

Visibility Strategy

Elevates your proprietary data and research to be a source for AI. Useful for positioning your business as a thought leader and capturing backlinks from entities that cite your data in their AI-generated content.

Rich Result Benefit

Implementing this Dataset Schema for Business Insights schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "[Industry/Niche] Small Business Trends Report [Year]",
  "description": "Proprietary analysis of [specific metric, e.g., 'customer acquisition costs'] for [your industry] based on data from [Your Small Business Name] clients.",
  "creator": {
    "@type": "Organization",
    "name": "[Your Small Business Name]"
  },
  "keywords": "small business trends, [industry] insights, [year] report, entrepreneurship"
}

Local SEO

LocalBusiness Schema for Brick-and-Mortar

Target EntityLocal Search Dominance

Visibility Strategy

Critical for local search visibility. Ensures AI assistants and mapping services can accurately display your business details, operating hours, and location, driving foot traffic and local calls.

Rich Result Benefit

Implementing this LocalBusiness Schema for Brick-and-Mortar schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "[Your Small Business Name]",
  "description": "[Brief description of your business and services for local customers]",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "[Your Street Address]",
    "addressLocality": "[Your City]",
    "addressRegion": "[Your State/Province]",
    "postalCode": "[Your Postal Code]",
    "addressCountry": "[Your Country]"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "[Your Latitude]",
    "longitude": "[Your Longitude]"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ],
  "telephone": "[Your Phone Number]",
  "url": "[Your Website URL]"
}

Modern Interaction

Speakable Property for Key Information

Target EntityVoice Search Accessibility

Visibility Strategy

Optimizes specific content sections for voice output. Helps AI voice assistants read key business information (like contact details or hours) directly from your pages, enhancing accessibility and user interaction.

Rich Result Benefit

Implementing this Speakable Property for Key Information schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "[Page Title, e.g., 'Contact Us']",
  "speakable": {
    "@type": "SpeakableSpecification",
    "xpath": ["//h1", "//div[@class='contact-info']/p[1]"]
  }
}

Pro Tips & Insights

Schema markup acts as a direct communication channel between your business website and AI algorithms. It removes ambiguity, ensuring your core offerings, location, and expertise are understood precisely.

Ensure consistency between your schema markup and the content displayed on your page. Discrepancies can be interpreted as manipulative by search engines, harming your visibility.

Leverage FAQPage schema on service pages and blog posts to capture AI Answer Engine features. Aim for 3-5 relevant Q&A pairs per page to maximize chances of being featured.

Utilize Google's Rich Results Test tool to validate your schema implementation. Even minor syntax errors can prevent your structured data from being rendered, negating its benefits.

Business Schema Markup

Visibility Strategy

JSON-LD Template

Service Offering Schema

Visibility Strategy

JSON-LD Template

FAQPage Markup for Business Q&A

Visibility Strategy

JSON-LD Template

BreadcrumbList for Site Navigation

Visibility Strategy

JSON-LD Template

AggregateRating for Testimonials

Visibility Strategy

JSON-LD Template

Generate valid structured data for all your Small businesses pages with Airticler.

HowTo Schema for Business Processes

Visibility Strategy

JSON-LD Template

Article Schema for Expertise (E-E-A-T)

Visibility Strategy

JSON-LD Template

Dataset Schema for Business Insights

Visibility Strategy

JSON-LD Template

LocalBusiness Schema for Brick-and-Mortar

Visibility Strategy

JSON-LD Template

Speakable Property for Key Information

Visibility Strategy

JSON-LD Template

Pro Tips & Insights

Other resources

Free Tools

DR Checker

SEO Title Generator

Blog Post Outline Generator

Other Resources for Small businesses

SEO Checklists

90-Day SEO Plans

Blog Post Ideas

Link Building Playbooks

Structured Data AI for Other Niches

Automate your entire SEO content production.

Content-to-Conversion Strategy

10 Content Marketing Trends

AI Search Optimization

Brand-Aligned Content

Brand-Aligned Voice

How to Use Automated SEO

Listicle about SaaS

How To Guide for B2B

Comparison Post: AI vs Human

General Article about AI

Listicle about Marketing

How To Guide: Lead Gen

Comparison Post: SEO Tools

General Article Trends

Content-to-Conversion Strategy

10 Content Marketing Trends

AI Search Optimization

Brand-Aligned Content

Brand-Aligned Voice

How to Use Automated SEO

Listicle about SaaS

Automate your entire
SEO content production.