Structured Data & Schema Markup for AI — Tourism companies

10Templates

LD+JSON Markup for Tourism companies

Schema.org v12.0

Core

Tourism Management Platform Schema

Target EntityVisibility

Visibility Strategy

Establishes your platform as a core business tool for the tourism sector. Crucial for AI to understand your offering's category, driving visibility in searches for 'tourism management software' or 'travel agency CRM'.

Rich Result Benefit

Implementing this Tourism Management Platform Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "[Platform Name]",
  "operatingSystem": "Cloud/Web-based",
  "applicationCategory": "BusinessApplication,TravelAgency",
  "offers": {
    "@type": "Offer",
    "price": "0",
    "priceCurrency": "USD",
    "description": "Free trial or basic tier availability"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.7",
    "ratingCount": "950"
  }
}

Transactional

Tour & Package Pricing Matrix

Target EntityCTR

Visibility Strategy

Directly targets transactional queries like 'best all-inclusive resort packages' or 'luxury guided tours under $1000'. Enables AI to surface specific pricing and package details, boosting CTR for conversion-focused searches.

Rich Result Benefit

Implementing this Tour & Package Pricing Matrix schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "[Tour Package Name]",
  "description": "Comprehensive details of the [Tour Package Name], including duration, inclusions, and unique selling propositions.",
  "offers": {
    "@type": "AggregateOffer",
    "lowPrice": "99",
    "highPrice": "1999",
    "priceCurrency": "USD",
    "offerCount": "5",
    "category": "TravelPackage"
  }
}

Answer Engine

Destination Q&A Markup

Target EntityAEO

Visibility Strategy

Optimizes for 'Answer Engine' featured snippets. By marking up common questions about destinations, travel logistics, and platform benefits, you become the authoritative source for AI answering user queries directly.

Rich Result Benefit

Implementing this Destination Q&A Markup schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What are the peak season travel dates for [Destination]?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Peak season for [Destination] typically runs from [Month] to [Month], offering [Specific Attractions/Experiences]. Our platform helps you manage bookings and itineraries during these high-demand periods."
    }
  }, {
    "@type": "Question",
    "name": "How can [Platform Name] streamline booking for [Specific Tour Type]?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "[Platform Name] automates booking confirmations, manages agent commissions, and provides real-time inventory for [Specific Tour Type]s, reducing manual workload by up to 60%."
    }
  }]
}

Technical

Tourism Site Navigation Schema

Target EntityCrawl

Visibility Strategy

Essential for AI to understand topical authority and content relationships. Helps search engines crawl and index your destination guides and tour category pages efficiently, improving topical relevance.

Rich Result Benefit

Implementing this Tourism Site Navigation Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [{
    "@type": "ListItem",
    "position": 1,
    "name": "Travel Agency",
    "item": "https://www.example-tourism.com/"
  }, {
    "@type": "ListItem",
    "position": 2,
    "name": "European Tours",
    "item": "https://www.example-tourism.com/tours/europe"
  }, {
    "@type": "ListItem",
    "position": 3,
    "name": "Italy Vacation Packages",
    "item": "https://www.example-tourism.com/tours/europe/italy"
  }]
}

Social Proof

Tour Operator Rating

Target EntityTrust

Visibility Strategy

Leverages social proof to build trust. AI prioritizes highly-rated tour operators and travel providers in 'best of' or 'recommendation' queries. This markup directly influences selection for AI-driven travel planning tools.

Rich Result Benefit

Implementing this Tour Operator Rating schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[Tour Operator Name]",
  "alternateName": "[Your Brand Acronym]",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "ratingCount": "1200",
    "bestRating": "5"
  }
}

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Interactive

Itinerary Planning Workflow

Target EntityVoice

Visibility Strategy

Optimizes content for voice search and AI assistants. Enables AI to read out step-by-step travel planning guides, making your content actionable for users asking 'How do I plan a trip to Bali?'.

Rich Result Benefit

Implementing this Itinerary Planning Workflow schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to Create a 7-Day Bali Itinerary with [Platform Name]",
  "step": [
    {
      "@type": "HowToStep",
      "name": "Define your travel dates and budget",
      "url": "https://www.example-tourism.com/bali-itinerary#step1"
    },
    {
      "@type": "HowToStep",
      "name": "Select key destinations within Bali using our interactive map",
      "url": "https://www.example-tourism.com/bali-itinerary#step2"
    },
    {
      "@type": "HowToStep",
      "name": "Add recommended tours and accommodations based on user reviews",
      "url": "https://www.example-tourism.com/bali-itinerary#step3"
    }
  ]
}

Authority

Travel Expert Author Schema

Target EntityE-E-A-T

Visibility Strategy

Builds credibility and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). AI prioritizes content from recognized travel experts, especially for complex trip planning or destination advice.

Rich Result Benefit

Implementing this Travel Expert Author Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Article",
  "author": {
    "@type": "Person",
    "name": "[Travel Expert Name]",
    "jobTitle": "Chief Travel Strategist at [Your Company]",
    "description": "With 15+ years designing bespoke luxury travel experiences...",
    "sameAs": ["[LinkedIn Profile URL]", "[Travel Blog URL]"]
  }
}

Growth

Travel Data & Trends

Target EntityPR/Links

Visibility Strategy

Positions your company as a thought leader and data authority. Makes proprietary research, booking statistics, or trend reports discoverable by AI for use in industry analysis and news generation.

Rich Result Benefit

Implementing this Travel Data & Trends schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "[Year] Global Adventure Travel Trends Report",
  "description": "Analysis of booking data and traveler preferences for adventure tourism, powered by [Platform Name].",
  "publisher": {
    "@type": "Organization",
    "name": "[Your Company Name]"
  },
  "distribution": {
    "@type": "DataDownload",
    "contentUrl": "https://www.example-tourism.com/reports/adventure-trends-2024.pdf"
  }
}

Defensive

Travel Company Knowledge Graph

Target EntityBrand

Visibility Strategy

Ensures your brand is accurately represented in search results and AI knowledge panels. Crucial for branded searches, establishing trust, and providing consistent information across platforms.

Rich Result Benefit

Implementing this Travel Company Knowledge Graph schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[Your Company Name]",
  "url": "https://www.example-tourism.com",
  "logo": "https://www.example-tourism.com/logo.png",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+1-555-TOUR-NOW",
    "contactType": "Customer Service",
    "areaServed": "Global"
  },
  "sameAs": [
    "https://twitter.com/YourCompany",
    "https://www.linkedin.com/company/yourcompany"
  ]
}

Modern

Audio Guide & Podcast Snippets

Target EntityVoice

Visibility Strategy

Optimizes audio content for voice search and AI assistants. Helps AI identify and present specific sections of your website, like audio tour guides or podcast episodes, as spoken answers.

Rich Result Benefit

Implementing this Audio Guide & Podcast Snippets schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "speakable": {
    "@type": "SpeakableSpecification",
    "xpath": ["//h2[contains(text(), 'Audio Tour Highlights')]", "//div[@class='podcast-episode-description']"]
  }
}

Pro Tips & Insights

Structured data acts as a direct API for AI crawlers, translating your tourism offerings (tours, packages, destinations) into machine-readable facts. This eliminates ambiguity and prioritizes your content.

Ensure schema markup is not only present but accurately reflects the on-page content. Discrepancies between your `Product` schema price and displayed price, for example, are a strong negative signal.

To capture AI 'snapshot' opportunities, implement `FAQPage` schema on every relevant page. Focus on questions potential travelers or tour operators frequently ask about your destinations or services.

Validate your structured data implementation using Google's Rich Results Test. Correct syntax is paramount; even a single error can prevent your content from being eligible for rich snippets or AI-generated answers.

Tourism Management Platform Schema

Visibility Strategy

JSON-LD Template

Tour & Package Pricing Matrix

Visibility Strategy

JSON-LD Template

Destination Q&A Markup

Visibility Strategy

JSON-LD Template

Tourism Site Navigation Schema

Visibility Strategy

JSON-LD Template

Tour Operator Rating

Visibility Strategy

JSON-LD Template

Generate valid structured data for all your Tourism companies pages with Airticler.

Itinerary Planning Workflow

Visibility Strategy

JSON-LD Template

Travel Expert Author Schema

Visibility Strategy

JSON-LD Template

Travel Data & Trends

Visibility Strategy

JSON-LD Template

Travel Company Knowledge Graph

Visibility Strategy

JSON-LD Template

Audio Guide & Podcast Snippets

Visibility Strategy

JSON-LD Template

Pro Tips & Insights

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