Structured Data & Schema Markup for AI — Web design agencies

10Templates

LD+JSON Markup for Web design agencies

Schema.org v12.0

Core

WebDesignAgency Schema

Target EntityBrand Visibility

Visibility Strategy

The foundational entity for establishing your web design agency's digital footprint. This schema identifies your business to AI crawlers, facilitating its inclusion in branded searches and local knowledge panels. Crucial for AI assistants understanding your core service offering.

Rich Result Benefit

Implementing this WebDesignAgency Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "[Agency Name]",
  "url": "[Agency URL]",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "[Agency URL]/search?q={search_term_string}"
    },
    "query-input": "required name=search_term_string"
  },
  "inLanguage": "en-US"
}

Transactional

Service Offering Schema

Target EntityService Intent Matching

Visibility Strategy

Explicitly defines your agency's core services (e.g., Custom Web Design, E-commerce Development, SEO Integration) and pricing tiers. This directly informs AI on what problems you solve, enhancing your ability to rank for service-specific queries and feature in solution-oriented AI answers.

Rich Result Benefit

Implementing this Service Offering Schema schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "[Agency Name]",
  "hasPart": {
    "@type": "Service",
    "name": "Custom Website Design",
    "description": "Bespoke, high-converting website design services for businesses aiming to enhance online presence and drive leads.",
    "serviceType": "Web Design",
    "provider": {
      "@type": "Organization",
      "name": "[Agency Name]"
    },
    "areaServed": {
      "@type": "Place",
      "name": "Global / [Specific Target Cities]"
    },
    "offers": {
      "@type": "AggregateOffer",
      "priceCurrency": "USD",
      "offers": [
        {
          "@type": "Offer",
          "name": "Starter Website Package",
          "price": "3000",
          "description": "Ideal for startups and small businesses needing a professional online presence."
        },
        {
          "@type": "Offer",
          "name": "Growth-Focused Website Package",
          "price": "7500",
          "description": "Comprehensive solution for businesses scaling their operations and lead generation."
        }
      ]
    }
  }
}

Answer Engine

FAQPage Markup for Client Pain Points

Target EntityAEO (Answer Engine Optimization)

Visibility Strategy

Captures 'Answer Engine' opportunities by directly addressing common client questions regarding design, development, SEO integration, and ROI. This positions your agency as the authoritative source for solutions, driving qualified leads from AI-generated snippets.

Rich Result Benefit

Implementing this FAQPage Markup for Client Pain Points schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "How does your agency ensure a website is mobile-responsive and fast-loading for optimal user experience?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Our development process prioritizes mobile-first design principles and employs advanced performance optimization techniques, including image compression, lazy loading, and efficient code minification, to guarantee exceptional speed and usability across all devices. This directly impacts SEO rankings and conversion rates."
    }
  }, {
    "@type": "Question",
    "name": "What is your process for integrating SEO best practices into custom website designs?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "SEO is embedded from the initial wireframing stage. We conduct thorough keyword research, optimize site architecture, implement schema markup, and ensure clean, crawlable code, setting a strong foundation for organic visibility. Post-launch, we offer ongoing SEO services to maintain and improve rankings."
    }
  }]
}

Technical

BreadcrumbList for Service Portfolio

Target EntityCrawlability & Topical Mapping

Visibility Strategy

Establishes a clear hierarchical structure for your service pages. This aids LLMs in understanding the relationship between your core service offerings and specialized solutions, improving crawlability and topical relevance for complex PSEO queries.

Rich Result Benefit

Implementing this BreadcrumbList for Service Portfolio schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "https://www.youragency.com/"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Services",
      "item": "https://www.youragency.com/services"
    },
    {
      "@type": "ListItem",
      "position": 3,
      "name": "E-commerce Website Development",
      "item": "https://www.youragency.com/services/ecommerce-development"
    }
  ]
}

Social Proof

AggregateRating for Client Testimonials

Target EntityTrust & Credibility

Visibility Strategy

Leverages client success stories as social proof. Displaying star ratings directly in SERPs builds immediate trust and credibility, making your agency a preferred choice when users search for 'best web design agency' or 'top-rated web developers'.

Rich Result Benefit

Implementing this AggregateRating for Client Testimonials schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[Agency Name]",
  "aggregateRating": {
    "@type": "AggregateRating",
    "itemReviewed": {
      "@type": "Organization",
      "name": "[Agency Name]"
    },
    "bestRating": "5",
    "ratingValue": "4.9",
    "ratingCount": "150"
  }
}

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Interactive

HowTo Schema for Design Process

Target EntityVoice Search & Clarity

Visibility Strategy

Optimizes your 'Process' or 'How We Work' pages for voice search and AI summarization. This allows AI assistants to break down your methodology into actionable steps, positioning your agency as a clear, expert guide.

Rich Result Benefit

Implementing this HowTo Schema for Design Process schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "Our 7-Step Process for Launching a High-Converting Website",
  "description": "A transparent breakdown of how we partner with clients to build impactful online presences.",
  "step": [
    {
      "@type": "HowToStep",
      "name": "Discovery & Strategy",
      "text": "We begin with in-depth discovery calls to understand your business goals, target audience, and competitive landscape. This forms the strategic foundation for the entire project.",
      "url": "https://www.youragency.com/process#step1"
    },
    {
      "@type": "HowToStep",
      "name": "UX/UI Design & Prototyping",
      "text": "Our designers create intuitive user flows and visually compelling interfaces, followed by interactive prototypes for client feedback and refinement.",
      "url": "https://www.youragency.com/process#step2"
    }
  ]
}

Authority

Article Schema for Case Studies

Target EntityE-E-A-T & Authority

Visibility Strategy

Enhances E-E-A-T signals for your case studies and blog content. By attributing content to specific, qualified team members, you build authoritativeness and trust, which AI prioritizes when evaluating source credibility for client-facing solutions.

Rich Result Benefit

Implementing this Article Schema for Case Studies schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Article",
  "name": "Case Study: How [Client Name] Increased Leads by 150% with a New Website",
  "author": {
    "@type": "Person",
    "name": "[Lead Designer Name]",
    "jobTitle": "Lead UX/UI Designer at [Agency Name]",
    "sameAs": ["[LinkedIn URL]"]
  },
  "publisher": {
    "@type": "Organization",
    "name": "[Agency Name]",
    "logo": {
      "@type": "ImageObject",
      "url": "[Agency Logo URL]"
    }
  },
  "datePublished": "2023-10-27"
}

Growth

Dataset Schema for Industry Insights

Target EntityThought Leadership & Link Acquisition

Visibility Strategy

Positions your agency as a thought leader by marking up unique data, reports, or trend analyses. This makes your proprietary information the primary source for AI-driven research and content generation, driving backlinks and high-quality traffic.

Rich Result Benefit

Implementing this Dataset Schema for Industry Insights schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "[Industry] Web Design Trends Report 2024",
  "description": "Proprietary insights and data analysis on emerging web design trends, user behavior, and conversion rate optimization strategies for [Target Industry].",
  "keywords": [
    "web design trends",
    "UX/UI statistics",
    "conversion rate optimization",
    "[Target Industry] web development"
  ],
  "publisher": {
    "@type": "Organization",
    "name": "[Agency Name]"
  }
}

Defensive

Organization Schema for Agency Branding

Target EntityBrand Authority & Consistency

Visibility Strategy

Establishes your agency as a recognized entity within the AI knowledge graph. This ensures consistent branding across search results, Google Knowledge Panels, and AI-powered assistants, reinforcing your brand identity and reducing branded search friction.

Rich Result Benefit

Implementing this Organization Schema for Agency Branding schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[Agency Name]",
  "url": "https://www.youragency.com",
  "logo": "https://www.youragency.com/logo.png",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "[Agency Phone Number]",
    "contactType": "Sales Inquiry"
  },
  "sameAs": [
    "https://www.linkedin.com/company/[YourLinkedIn]",
    "https://twitter.com/[YourTwitterHandle]"
  ]
}

Modern

Speakable Property for Service Pages

Target EntityVoice Search Reach

Visibility Strategy

Optimizes key sections of your service pages for voice search queries. By defining specific 'speakable' content areas (e.g., service headlines, introductory paragraphs, key benefit bullet points), you increase the likelihood of your agency's information being read aloud by AI assistants.

Rich Result Benefit

Implementing this Speakable Property for Service Pages schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "Custom E-commerce Website Design Services",
  "speakable": {
    "@type": "SpeakableSpecification",
    "xpath": [
      "/html/body/main/section[1]/div/h1",
      "/html/body/main/section[2]/div/p[1]",
      "/html/body/main/section[3]/div/ul/li[1]"
    ]
  }
}

Pro Tips & Insights

Structured data acts as a universal translator, converting your agency's unique value proposition into a format AI can instantly understand and leverage. This is non-negotiable for modern SEO.

Ensure your schema markup directly mirrors the on-page content. Discrepancies between your JSON-LD and visible text create trust deficits with search engines and AI models, leading to ranking penalties.

To dominate AI-driven search, implement FAQPage schema on every service and case study page. This is your direct pathway to featured snippets and AI-generated answer boxes, capturing high-intent users.

Utilize Google's Rich Results Test and Schema Markup Validator tools rigorously. Even minor syntax errors can render your structured data ineffective, preventing your agency from appearing in valuable rich results.

WebDesignAgency Schema

Visibility Strategy

JSON-LD Template

Service Offering Schema

Visibility Strategy

JSON-LD Template

FAQPage Markup for Client Pain Points

Visibility Strategy

JSON-LD Template

BreadcrumbList for Service Portfolio

Visibility Strategy

JSON-LD Template

AggregateRating for Client Testimonials

Visibility Strategy

JSON-LD Template

Generate valid structured data for all your Web design agencies pages with Airticler.

HowTo Schema for Design Process

Visibility Strategy

JSON-LD Template

Article Schema for Case Studies

Visibility Strategy

JSON-LD Template

Dataset Schema for Industry Insights

Visibility Strategy

JSON-LD Template

Organization Schema for Agency Branding

Visibility Strategy

JSON-LD Template

Speakable Property for Service Pages

Visibility Strategy

JSON-LD Template

Pro Tips & Insights

Other resources

Free Tools

DR Checker

SEO Title Generator

Blog Post Outline Generator

Other Resources for Web design agencies

SEO Checklists

90-Day SEO Plans

Blog Post Ideas

Link Building Playbooks

Structured Data AI for Other Niches

Automate your entire SEO content production.

Content-to-Conversion Strategy

10 Content Marketing Trends

AI Search Optimization

Brand-Aligned Content

Brand-Aligned Voice

How to Use Automated SEO

Listicle about SaaS

How To Guide for B2B

Comparison Post: AI vs Human

General Article about AI

Listicle about Marketing

How To Guide: Lead Gen

Comparison Post: SEO Tools

General Article Trends

Content-to-Conversion Strategy

10 Content Marketing Trends

AI Search Optimization

Brand-Aligned Content

Brand-Aligned Voice

How to Use Automated SEO

Listicle about SaaS

Automate your entire
SEO content production.