Wix Website Schema
Visibility Strategy
Establishes your Wix site as a distinct entity for search engines. Crucial for branded searches and ensuring AI understands your site's primary purpose and search functionality, especially for users building online stores or portfolios.
Implementing this Wix Website Schema schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "[Wix User's Website Name]",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "[Wix Website URL]/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}Wix Business & Service Schema
Visibility Strategy
Defines your business entity on Wix. Essential for local SEO and populating Google Business Profile knowledge panels, directly impacting how potential clients find and perceive your Wix-powered business.
Implementing this Wix Business & Service Schema schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "[Wix Business Name]",
"url": "[Wix Website URL]",
"logo": "[Wix Website Logo URL]",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "[Business Phone Number]",
"contactType": "Customer Support"
},
"sameAs": [
"[Wix Social Media URL - e.g., Instagram, Facebook]"
]
}Wix Product Schema for E-commerce
Visibility Strategy
Optimizes individual product listings within a Wix e-commerce store. Enables rich snippets for products, displaying price, availability, and ratings directly in search results, driving higher CTR from shoppers.
Implementing this Wix Product Schema for E-commerce schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "Product",
"name": "[Wix Product Name]",
"image": "[Wix Product Image URL]",
"description": "[Detailed Wix Product Description]",
"sku": "[Wix Product SKU]",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "[Product Price]",
"availability": "https://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "[Wix Business Name]"
}
}
}Wix FAQPage for Support & Guides
Visibility Strategy
Crucial for Wix users seeking direct answers. Implementing FAQPage schema on support, blog, or service pages helps your content get featured in Google's 'People Also Ask' and AI Answer Boxes, establishing authority.
Implementing this Wix FAQPage for Support & Guides schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "How do I customize my Wix template for SEO?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Leverage Wix's built-in SEO Wiz, optimize meta titles and descriptions for each page, and ensure your content targets relevant keywords identified through Wix keyword research tools."
}
}, {
"@type": "Question",
"name": "What are the best SEO apps for Wix websites?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Consider SEO Booster, RankMath (if using a platform that integrates), or Wix's native SEO tools for meta tag optimization, sitemap generation, and structured data implementation."
}
}]
}Wix Recipe Schema for Food Bloggers
Visibility Strategy
Targets Wix users with food blogs or recipe sites. Enables rich results in Google Search, displaying cooking time, ingredients, and nutritional info directly, significantly boosting click-through rates from recipe searches.
Implementing this Wix Recipe Schema for Food Bloggers schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "Recipe",
"name": "[Wix Recipe Name]",
"image": "[Wix Recipe Image URL]",
"description": "[Wix Recipe Description]",
"prepTime": "PT15M",
"cookTime": "PT30M",
"recipeYield": "4 servings",
"recipeIngredient": [
"Ingredient 1",
"Ingredient 2"
],
"nutrition": {
"@type": "NutritionInformation",
"calories": "300 kcal"
}
}
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Wix HowTo for Step-by-Step Guides
Visibility Strategy
Ideal for Wix tutorials and guides. Optimizes content for voice search and AI assistants, allowing them to read out step-by-step instructions directly from your Wix site.
Implementing this Wix HowTo for Step-by-Step Guides schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "HowTo",
"name": "How to Set Up an Online Store on Wix",
"step": [{
"@type": "HowToStep",
"text": "Log in to your Wix account and select 'Create New Site'. Choose a store template.",
"url": "[Wix Article URL]#step1"
}, {
"@type": "HowToStep",
"text": "Add your products, including images, descriptions, and pricing. Configure payment and shipping options.",
"url": "[Wix Article URL]#step2"
}]
}Wix Author Schema for Expertise
Visibility Strategy
Establishes E-E-A-T for Wix content creators. Verifies the author's expertise, crucial for Google's Helpful Content Update and AI's trust assessment, especially for niche content creators and consultants using Wix.
Implementing this Wix Author Schema for Expertise schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "Article",
"author": {
"@type": "Person",
"name": "[Author Name]",
"url": "[Author Profile URL on Wix Site]",
"sameAs": [
"[Author's LinkedIn Profile URL]",
"[Author's Twitter Profile URL]"
]
}
}Wix Event Schema for Bookings
Visibility Strategy
Targets Wix users promoting events. Enables event details to appear directly in search results, driving ticket sales and attendance by providing key information upfront.
Implementing this Wix Event Schema for Bookings schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "Event",
"name": "[Wix Event Name]",
"startDate": "[YYYY-MM-DDTHH:MM:SS]",
"location": {
"@type": "Place",
"name": "[Event Venue Name]",
"address": "[Event Address]"
},
"offers": {
"@type": "Offer",
"url": "[Ticket Purchase URL]",
"priceCurrency": "USD",
"price": "[Ticket Price]"
}
}Wix Review Schema for Services
Visibility Strategy
Leverages social proof for Wix-based service providers. Displays star ratings in SERPs, building trust and encouraging users to choose your Wix-hosted service over competitors.
Implementing this Wix Review Schema for Services schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "[Wix Business Name]",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7",
"reviewCount": "250"
}
}Wix Speakable for Accessibility
Visibility Strategy
Enhances accessibility for Wix users. Identifies key content sections that AI assistants can read aloud, improving user experience for those using voice search or screen readers.
Implementing this Wix Speakable for Accessibility schema typically triggers star ratings and rich snippets in SERPs.
JSON-LD Template
{
"@context": "https://schema.org",
"@type": "WebPage",
"speakable": {
"@type": "SpeakableSpecification",
"xpath": ["//h1", "//div[@class='wix-text-block'][1]", "//p[1]"]
}
}