Structured Data & Schema Markup for AI — WooCommerce stores

10Templates

LD+JSON Markup for WooCommerce stores

Schema.org v12.0

Core E-commerce

Product Schema for WooCommerce Stores

Target EntityVisibility

Visibility Strategy

Establishes your WooCommerce store as a distinct e-commerce entity. Crucial for Google Shopping visibility, product-rich snippets, and establishing brand authority for AI-driven product recommendations. Essential for capturing transactional search queries.

Rich Result Benefit

Implementing this Product Schema for WooCommerce Stores schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "[Your WooCommerce Store Name]",
  "description": "[Concise description of your WooCommerce store and its primary product categories/offerings]",
  "brand": {
    "@type": "Brand",
    "name": "[Your Brand Name]"
  },
  "offers": {
    "@type": "AggregateOffer",
    "priceCurrency": "USD",
    "lowPrice": "[Lowest Product Price]",
    "highPrice": "[Highest Product Price]",
    "offerCount": "[Total Number of Products Listed]"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "[Average Customer Rating]",
    "reviewCount": "[Total Number of Reviews]"
  }
}

Transactional

Product Schema for Individual WooCommerce Products

Target EntityCTR

Visibility Strategy

Drives direct product visibility in SERPs and Google Shopping. Enables AI to understand product specifics, pricing, availability, and aggregate reviews, directly influencing click-through rates for high-intent searches like 'buy [product name]'.

Rich Result Benefit

Implementing this Product Schema for Individual WooCommerce Products schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "[Specific Product Name]",
  "description": "[Detailed, keyword-rich description of the specific product]",
  "sku": "[Your Product SKU]",
  "mpn": "[Your Product MPN]",
  "brand": {
    "@type": "Brand",
    "name": "[Product Brand Name]"
  },
  "offers": {
    "@type": "Offer",
    "price": "[Product Price]",
    "priceCurrency": "USD",
    "availability": "https://schema.org/[InStock/OutOfStock]",
    "url": "[Direct URL to Product Page]",
    "seller": {
      "@type": "Organization",
      "name": "[Your WooCommerce Store Name]"
    }
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "[Product Specific Rating]",
    "reviewCount": "[Product Specific Review Count]"
  }
}

Answer Engine

FAQPage Schema for WooCommerce Support & FAQs

Target EntityAEO

Visibility Strategy

The primary method to capture featured snippets and AI-generated answers for common customer queries related to WooCommerce operations. Addresses pain points like shipping, returns, and product usage, positioning your store as the definitive source.

Rich Result Benefit

Implementing this FAQPage Schema for WooCommerce Support & FAQs schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "How do I track my WooCommerce order?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Once your WooCommerce order ships, you will receive a confirmation email with a tracking number. You can use this number on the carrier's website (e.g., USPS, FedEx) to monitor your package's progress."
    }
  }, {
    "@type": "Question",
    "name": "What is your WooCommerce return policy?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "We accept returns on most WooCommerce items within 30 days of delivery. Please visit our [Returns Page URL] for full details and instructions on initiating a return."
    }
  }]
}

Technical

BreadcrumbList Schema for WooCommerce Navigation

Target EntityCrawl

Visibility Strategy

Crucial for AI crawlers to understand the hierarchical structure of your WooCommerce store's product catalog. Improves topical relevance and helps users navigate complex site structures, aiding in crawlability and internal linking strategy for PSEO.

Rich Result Benefit

Implementing this BreadcrumbList Schema for WooCommerce Navigation schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [{
    "@type": "ListItem",
    "position": 1,
    "name": "Home",
    "item": "https://your-store.com/"
  }, {
    "@type": "ListItem",
    "position": 2,
    "name": "Shop",
    "item": "https://your-store.com/shop/"
  }, {
    "@type": "ListItem",
    "position": 3,
    "name": "[Product Category]",
    "item": "https://your-store.com/product-category/[category-slug]/"
  }]
}

Social Proof

AggregateRating for WooCommerce Store Trust

Target EntityTrust

Visibility Strategy

Boosts customer confidence by displaying star ratings directly in SERPs for your store name. AI models leverage these signals to recommend trusted and highly-rated WooCommerce stores when users search for 'best [product type] online'.

Rich Result Benefit

Implementing this AggregateRating for WooCommerce Store Trust schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Store",
  "name": "[Your WooCommerce Store Name]",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.7",
    "ratingCount": "1500",
    "bestRating": "5"
  }
}

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Interactive

HowTo Schema for WooCommerce Setup & Usage Guides

Target EntityVoice

Visibility Strategy

Optimizes your WooCommerce documentation and tutorials for voice search and AI assistants. Enables direct reading of step-by-step instructions, enhancing user experience and positioning your store as a helpful resource hub.

Rich Result Benefit

Implementing this HowTo Schema for WooCommerce Setup & Usage Guides schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to set up WooCommerce shipping zones",
  "step": [{
    "@type": "HowToStep",
    "text": "Navigate to WooCommerce > Settings > Shipping. Click 'Add shipping zone'.",
    "url": "https://your-store.com/docs/shipping-zones#step1"
  }, {
    "@type": "HowToStep",
    "text": "Enter a Zone Name and select the regions included in this zone.",
    "url": "https://your-store.com/docs/shipping-zones#step2"
  }]
}

Authority

Article Schema for WooCommerce Expertise (E-E-A-T)

Target EntityE-E-A-T

Visibility Strategy

Bolsters your store's credibility and authority signals, critical for Google's E-E-A-T guidelines. Clearly defines the expert behind your content, which AI models prioritize for trustworthiness and accuracy in search results.

Rich Result Benefit

Implementing this Article Schema for WooCommerce Expertise (E-E-A-T) schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Advanced WooCommerce SEO Strategies for 2024",
  "author": {
    "@type": "Person",
    "name": "[Author Name]",
    "jobTitle": "WooCommerce SEO Specialist at [Your Company]",
    "sameAs": ["[Author LinkedIn URL]"]
  },
  "publisher": {
    "@type": "Organization",
    "name": "[Your WooCommerce Store Name]",
    "logo": {
      "@type": "ImageObject",
      "url": "[Your Logo URL]"
    }
  }
}

Growth

Dataset Schema for WooCommerce Sales Data Insights

Target EntityPR/Links

Visibility Strategy

Elevates your store's content by marking up valuable data assets. Makes your industry reports, trend analyses, or case studies discoverable by AI for research purposes, driving backlinks and establishing thought leadership.

Rich Result Benefit

Implementing this Dataset Schema for WooCommerce Sales Data Insights schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "[Your Niche] Sales Trends Report - [Year]",
  "description": "Proprietary insights into [Your Niche] sales performance derived from [Your WooCommerce Store Name] platform data.",
  "publisher": {
    "@type": "Organization",
    "name": "[Your WooCommerce Store Name]"
  },
  "distribution": {
    "@type": "DataDownload",
    "contentUrl": "[URL to your report/dataset]",
    "encodingFormat": "PDF"
  }
}

Defensive

Organization Schema for Your WooCommerce Brand

Target EntityBrand

Visibility Strategy

Defines your WooCommerce store as a recognized entity in the Knowledge Graph. Crucial for branded search queries and ensuring AI accurately represents your business information in search results and voice assistants.

Rich Result Benefit

Implementing this Organization Schema for Your WooCommerce Brand schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "[Your WooCommerce Store Name]",
  "url": "https://your-store.com/",
  "logo": "https://your-store.com/logo.png",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "[Your Phone Number]",
    "contactType": "Customer Service"
  },
  "sameAs": [
    "https://www.facebook.com/[YourPage]",
    "https://www.instagram.com/[YourPage]",
    "https://www.linkedin.com/company/[YourCompany]"
  ]
}

Modern

Speakable Property for Key WooCommerce Content

Target EntityVoice

Visibility Strategy

Optimizes key content sections on your WooCommerce pages for audio playback. AI assistants can directly read out critical information like product details, setup instructions, or policy summaries, enhancing accessibility and engagement.

Rich Result Benefit

Implementing this Speakable Property for Key WooCommerce Content schema typically triggers star ratings and rich snippets in SERPs.

JSON-LD Template

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "[Page Title, e.g., WooCommerce Product Returns Guide]",
  "speakable": {
    "@type": "SpeakableSpecification",
    "xpath": ["//h1[1]", "//div[@class='entry-content']/p[1]", "//div[@class='entry-content']/h2[1]"]
  }
}

Pro Tips & Insights

Implement `Product` schema on every single WooCommerce product page. This is non-negotiable for direct product visibility and transactional SERP features.

Leverage `FAQPage` schema on category pages and support articles to capture 'People Also Ask' boxes and AI answer snapshots, directly addressing common buyer questions.

Ensure your `Organization` and `BreadcrumbList` schemas are correctly implemented across your entire WooCommerce site to build a strong topical map and brand entity for AI crawlers.

Use the Google Rich Results Test to validate all your structured data implementations. Errors in schema markup can render your rich snippets invisible and harm SEO performance.

Product Schema for WooCommerce Stores

Visibility Strategy

JSON-LD Template

Product Schema for Individual WooCommerce Products

Visibility Strategy

JSON-LD Template

FAQPage Schema for WooCommerce Support & FAQs

Visibility Strategy

JSON-LD Template

BreadcrumbList Schema for WooCommerce Navigation

Visibility Strategy

JSON-LD Template

AggregateRating for WooCommerce Store Trust

Visibility Strategy

JSON-LD Template

Generate valid structured data for all your WooCommerce stores pages with Airticler.

HowTo Schema for WooCommerce Setup & Usage Guides

Visibility Strategy

JSON-LD Template

Article Schema for WooCommerce Expertise (E-E-A-T)

Visibility Strategy

JSON-LD Template

Dataset Schema for WooCommerce Sales Data Insights

Visibility Strategy

JSON-LD Template

Organization Schema for Your WooCommerce Brand

Visibility Strategy

JSON-LD Template

Speakable Property for Key WooCommerce Content

Visibility Strategy

JSON-LD Template

Pro Tips & Insights

Other resources

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SEO Title Generator

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