Contexts

Contexts are specialized knowledge repositories that provide the AI with specific information to enhance your content. Unlike generic prompts, contexts store detailed, structured information that gets intelligently incorporated into your articles based on relevance and context type.

What are Contexts?

Contexts are structured data collections that contain specific information about different aspects of your business. When you create an article, you can select relevant contexts that the AI will use to:

• Add accurate, specific details to your content
• Maintain consistency across all your articles
• Include relevant examples, case studies, and data points
• Ensure content aligns with your brand voice and expertise

Each context has a 1,000 character limit per field to ensure focused, high-quality information that enhances rather than overwhelms your content.

The 10 Context Types

1. Brand Context

Fields: Brand Name, Company Description, Unique Value Proposition

Purpose: Establishes your core brand identity and messaging foundation.

Real-world example: A SaaS company creating a "Why Choose Us" article would use their Brand context containing:

• Brand Name: "DataFlow Analytics"
• Company Description: "We provide real-time data visualization dashboards for e-commerce businesses, helping retailers understand customer behavior and optimize inventory decisions."
• UVP: "Unlike generic analytics tools, we offer pre-built e-commerce metrics with 1-click integrations that deliver insights in 5 minutes instead of 5 hours."

How it enhances articles: The AI automatically incorporates your brand name naturally throughout the content, references your specific services when relevant, and positions your unique advantages when discussing industry topics or comparisons.

2. About the Team Context

Fields: Team Overview, Key Members & Roles, Company Culture & Values

Purpose: Humanizes your brand by showcasing the people and culture behind your company.

Real-world example: A design agency writing "Our Design Process" might include:

• Team Overview: "Our 12-person team combines 5 senior designers from top agencies like IDEO and Frog with 4 developers specializing in React and 3 UX researchers with psychology backgrounds."
• Key Members: "Sarah Chen - Creative Director: Former head of design at Airbnb with 8 award-winning mobile apps. Mike Rodriguez - UX Lead: PhD in Cognitive Psychology, published research on user behavior patterns."
• Culture: "We practice radical collaboration with daily design critiques, monthly client immersion sessions, and quarterly team retreats focused on emerging design trends."

How it enhances articles: When writing about your process, methodology, or company news, the AI includes relevant team credentials, explains why your team is uniquely qualified, and references your cultural values to build trust and credibility.

3. Features and Services Context

Fields: Benefits, Proof or Evidence, Emotional Appeal

Purpose: Provides compelling information about your offerings with supporting evidence.

Real-world example: A cybersecurity firm describing their monitoring service:

• Benefits: "Our 24/7 threat monitoring reduces security incidents by 89% while cutting response time from 4 hours to 12 minutes through automated threat detection and instant alert systems."
• Proof: "Across 200+ client implementations, we've prevented $12M in potential losses with zero successful breaches in 18 months. Gartner recognized us as a Leader in SMB Security Solutions 2023."
• Emotional Appeal: "Sleep peacefully knowing your business is protected by enterprise-grade security that works while you rest, automatically stopping threats before they can impact your customers or reputation."

How it enhances articles: Product-focused articles automatically include specific benefits with supporting data, feature comparisons naturally incorporate your proof points, and content about industry challenges highlights how your solutions address them.

4. Educational Information Context

Fields: Key Takeaways, Relevant Data & Research, How-to Guides & Tutorials

Purpose: Establishes thought leadership through educational content and actionable insights.

Real-world example: A marketing agency sharing content marketing expertise:

• Key Takeaways: "Businesses that publish 16+ blog posts monthly generate 3.5x more leads than those publishing 0-4 posts. Long-form content (2,000+ words) drives 9x more conversions than short posts."
• Research: "HubSpot's 2023 Content Marketing Report shows 73% of successful companies have dedicated content teams. Our analysis of 500 B2B blogs reveals companies with content calendars achieve 60% better engagement rates."
• Tutorials: "Our proven content audit process: 1) Export all content from past 12 months, 2) Analyze top 20% performers for common elements, 3) Identify content gaps using competitor analysis, 4) Create topic clusters around primary keywords, 5) Develop 90-day publishing calendar with measurable goals."

How it enhances articles: Educational articles automatically include your research and statistics, how-to content incorporates your proven methodologies, and industry analysis pieces reference your expertise and findings.

5. Industry-Specific Insights Context

Fields: Trends & Innovations, Challenges & Pain Points, Best Practices

Purpose: Demonstrates deep industry knowledge and positions you as an authority.

Real-world example: A healthcare technology consultant:

• Trends: "Healthcare AI adoption accelerated 340% in 2023, with 78% of practices implementing at least one AI tool. Ambient clinical documentation is becoming standard, with Epic and Cerner integrating voice-to-text capabilities by default."
• Challenges: "Primary care practices face 23% provider burnout rates due to documentation overload. Average physician spends 62% of their day on administrative tasks instead of patient care, leading to $4.6B in lost productivity annually."
• Best Practices: "Leading practices implement 'documentation-free Fridays' using medical scribes or AI assistance, reducing weekend chart completion by 85%. Successful AI implementations start with workflow analysis before technology selection."

How it enhances articles: Industry analysis articles automatically include current trends and data, problem-solution pieces reference real pain points, and advice content incorporates proven best practices from your experience.

6. Regulatory and Compliance Context

Fields: Regulation Overview, Industry Standards & Certifications, Risk Mitigation Strategies

Purpose: Addresses compliance requirements and builds trust through regulatory expertise.

Real-world example: A fintech company handling payment processing:

• Regulation Overview: "PCI DSS Level 1 compliance requires 300+ security controls across network, system, and application layers. SOC 2 Type II audits mandate continuous monitoring with quarterly penetration testing and annual third-party assessments."
• Standards: "Our platform maintains PCI DSS Level 1, SOC 2 Type II, and ISO 27001 certifications. We undergo quarterly security audits by Coalfire Systems and maintain cyber insurance coverage of $50M for data breach protection."
• Risk Mitigation: "We implement zero-trust architecture with multi-factor authentication, end-to-end encryption using AES-256, and real-time fraud detection that blocks 99.7% of suspicious transactions within 50 milliseconds."

How it enhances articles: Security-focused content automatically includes relevant compliance standards, feature descriptions reference appropriate certifications, and risk assessment pieces incorporate your mitigation strategies.

7. Customer Testimonials and Case Studies Context

Fields: Challenge Faced, Solution Provided, Results & Impact

Purpose: Provides social proof through specific customer success stories.

Real-world example: An e-commerce optimization agency:

• Challenge: "RetailMax struggled with 23% cart abandonment rates and 2.1% conversion rates, losing $340,000 annually in potential revenue. Their checkout process had 7 steps with mandatory account creation causing customer friction."
• Solution: "We redesigned their checkout flow with guest options, implemented one-click purchasing for returning customers, and added exit-intent popups with 10% discount codes. We also optimized their mobile experience and added trust badges throughout the funnel."
• Results: "Within 90 days, cart abandonment dropped to 11%, conversions increased to 4.7%, and mobile revenue grew 156%. RetailMax recovered $287,000 in previously lost revenue and achieved 340% ROI on our optimization investment."

How it enhances articles: Case study articles automatically include specific challenges and results, feature announcements reference relevant customer outcomes, and problem-solution content incorporates real customer scenarios.

8. Social Proof & Media Mentions Context

Fields: Notable Mentions, Awards & Recognition, Customer Ratings & Reviews

Purpose: Builds credibility through third-party validation and recognition.

Real-world example: A software development agency:

• Notable Mentions: "Featured in TechCrunch's 'Rising Development Teams to Watch' (March 2023) and Forbes' '50 Most Innovative SMBs' (January 2024). CEO interviewed on Developer Tea podcast about scaling development teams."
• Awards: "Winner of 2023 Clutch Global Award for Mobile App Development with 4.9/5 rating from 47 verified reviews. Named Top React Development Company by GoodFirms based on client satisfaction scores."
• Reviews: "Maintain 4.8/5 stars across 89 verified reviews on Clutch and Upwork. 94% of clients rate our communication as 'excellent' and 97% would recommend us to others. Average project satisfaction score of 9.2/10."

How it enhances articles: About Us content naturally includes recognition and awards, service pages reference review scores and media mentions, and credibility-building pieces incorporate third-party validation.

9. Product Roadmap & Future Plans Context

Fields: Upcoming Features, Long-Term Vision, User Requests & Feedback

Purpose: Builds excitement about future developments and shows customer-driven innovation.

Real-world example: A project management software company:

• Upcoming Features: "Q2 2024 release includes AI-powered task prioritization, advanced time tracking with automatic categorization, and native Slack integration. Q3 will add Gantt chart templates and custom workflow automation for enterprise teams."
• Long-Term Vision: "By 2025, we aim to create the first fully autonomous project management experience where 80% of routine tasks are handled automatically, reducing project managers' administrative work from 40% to 10% of their time."
• User Feedback: "Our top feature requests from customer advisory board include better mobile offline access (requested by 73% of users), advanced reporting with custom metrics (67%), and improved team collaboration tools for remote workforces (84%)."

How it enhances articles: Product announcement articles include roadmap context, vision pieces reference future plans, and customer-focused content incorporates user feedback and requested features.

10. Competitor Comparison Context

Fields: Competitive Advantages, Feature Comparisons, Pricing & Value Comparison

Purpose: Positions your offerings strategically against alternatives in the market.

Real-world example: A CRM software company:

• Competitive Advantages: "Unlike Salesforce's complex setup requiring 6-month implementations, our CRM deploys in 24 hours with pre-configured industry templates. We're the only solution offering unlimited custom fields without per-field pricing."
• Feature Comparisons: "While HubSpot limits automation workflows to 1,000 contacts on their starter plan, we provide unlimited automation for all plan levels. Our native email deliverability averages 97.3% vs. industry standard of 89.2%."
• Pricing: "Our complete CRM costs $49/user/month with all features included, while comparable Salesforce functionality requires Professional ($75) + Marketing Cloud ($1,250) + Service Cloud ($75) = $1,400+ monthly for same capabilities."

How it enhances articles: Comparison articles automatically include accurate feature differences, pricing discussions reference competitive positioning, and solution-focused content highlights your unique advantages.

Using Contexts in Article Creation

Selection Strategy

When creating articles, select contexts that are most relevant to your topic:

• Brand articles: Use Brand + Social Proof contexts
• Product features: Use Features & Services + Customer Testimonials contexts
• Industry insights: Use Industry Insights + Educational Information contexts
• Company news: Use About the Team + Future Plans contexts

Multiple Context Benefits

Using multiple contexts creates richer, more comprehensive content:

• Cross-referencing: Brand values reinforce feature benefits
• Layered credibility: Customer success stories support competitive claims
• Comprehensive coverage: Industry trends validate your future plans

Content Enhancement Examples

Before (without contexts): "Our software helps businesses manage projects more efficiently."

After (with Brand + Features & Services contexts): "DataFlow Analytics helps e-commerce businesses manage inventory optimization projects 340% faster through our AI-powered analytics dashboard. Unlike generic project tools, our pre-built retail metrics deliver actionable insights in 5 minutes instead of 5 hours, helping clients like RetailMax recover $287,000 in lost revenue within 90 days."

Best Practices for Context Creation

Focus on Specificity

• Include exact numbers, percentages, and timeframes
• Name specific tools, methodologies, and frameworks you use
• Reference particular client results and industry studies

Update Regularly

• Review contexts quarterly for new achievements and data
• Update statistics and research findings as they become available
• Add new customer results and testimonials as they occur

Maintain Accuracy

• Verify all statistics and claims before including them
• Ensure customer permission for specific results and testimonials
• Keep competitive information current and factual

Character Limit Strategy

With 1,000 characters per field, prioritize:

• Most impactful statistics and results
• Unique differentiators and advantages
• Specific, actionable information over general statements

Contexts transform generic AI content into specific, credible, and compelling articles that reflect your actual expertise and achievements. The more detailed and accurate your contexts, the more valuable and authentic your generated content becomes.