How website analyzer works?

The website analyzer is one of Articler's most powerful features, using advanced AI to understand your website and automatically generate personalized content strategies. This guide explains how it works, what it analyzes, and how to get the best results.

What is the Website Analyzer?

The website analyzer is an AI-powered tool that visits your website, extracts and analyzes its content, and generates detailed insights about your brand, audience, writing style, and content opportunities. It forms the foundation for creating personalized content that matches your brand voice and serves your target audience.

How the Analysis Process Works

Step 1: Website Validation and Access

When you provide your website URL during onboarding:

1. URL Validation: The system checks if your URL is properly formatted and accessible
2. Protocol Detection: If you don't include https:// or http://, we automatically try both to find the working version
3. Accessibility Check: We verify that your website is publicly accessible and can be analyzed
4. Content Extraction: Our AI crawls your website to extract text content, structure, and metadata

What happens if your website can't be accessed?

• You'll see a clear error message explaining the issue
• You can try a different URL or check your website's accessibility
• You have the option to skip website analysis and set up everything manually
• The system provides fallback data so you can continue the onboarding process

Step 2: Content Analysis and Processing

Once your website is accessible, our AI performs several types of analysis:

Content Structure Analysis:

• Extracts text from pages, headers, navigation menus, and key sections
• Identifies your main value propositions and key messaging
• Analyzes the overall structure and organization of your content

Brand Voice Analysis:

• Determines your writing tone (formal, casual, friendly, professional, etc.)
• Identifies personality traits (advisor, motivator, educator, innovative, etc.)
• Analyzes language patterns and communication style

Industry and Market Analysis:

• Identifies your industry and business sector
• Understands your products or services
• Determines your market positioning and unique value proposition

Audience Analysis:

• Infers your target audience based on content and messaging
• Identifies potential customer pain points and interests
• Determines geographic and demographic characteristics

Step 3: AI-Powered Generation

Using the analyzed data, our AI generates:

Brand Context:

• Company name and description
• Unique value proposition
• Brand voice and personality attributes
• Industry and market details

Writing Preset:

• Recommended tone for content creation
• Personality traits for AI-generated content
• Language preferences and writing style guidelines

Content Goal:

• Primary content objective based on your website's purpose
• Recommended goal type (awareness, engagement, education, call-to-action)
• Strategic focus areas for content creation

Target Audience Profile:

• Primary audience characteristics and demographics
• Key pain points and challenges your audience faces
• Interests and preferences relevant to your business

Keyword Opportunities:

• Relevant keywords for your industry and content
• SEO opportunities based on your current content
• Content topics with high potential for your business

What Makes the Analysis Effective?

Advanced AI Understanding

Our website analyzer uses sophisticated natural language processing to:

• Understand context and meaning, not just keywords
• Identify subtle brand voice characteristics
• Recognize industry-specific terminology and concepts
• Detect audience preferences from content patterns

Comprehensive Data Extraction

The analyzer examines multiple data sources:

• Page Content: Main text, headings, descriptions
• Navigation Structure: Menu items, page organization
• Meta Information: Page titles, descriptions, keywords
• Content Patterns: Writing style, messaging themes
• Visual Context: How content is presented and structured

Intelligent Fallback System

If website analysis fails or produces insufficient data:

• The system uses industry-standard defaults
• You receive clear notifications about missing information
• Manual editing options are always available
• You can restart analysis with a different URL

Optimizing Your Website for Better Analysis

To get the best results from the website analyzer:

Content Quality

• Clear Value Proposition: Have a clear description of what you do and who you serve
• Comprehensive About Page: Include detailed information about your company and mission
• Service/Product Descriptions: Provide detailed descriptions of your offerings
• Regular Content: Blog posts, articles, or resources that showcase your expertise

Technical Requirements

• Public Accessibility: Ensure your website is publicly accessible (not password-protected)
• Proper HTML Structure: Use semantic HTML with proper headings and structure
• Fast Loading: Ensure your website loads quickly and doesn't timeout
• Mobile Friendly: While not required, mobile-friendly sites often have better content structure

Content Organization

• Clear Navigation: Well-organized menus and page structure
• Consistent Messaging: Maintain consistent brand voice across pages
• Rich Content: Include substantial text content, not just images or videos
• Contact Information: Include clear contact details and location if relevant

What if Analysis Results Aren't Accurate?

The website analyzer provides a starting point, but you have full control over the results:

Review and Edit Everything

• Brand Context: Edit company description, value proposition, and brand attributes
• Writing Style: Adjust tone, personality, and language preferences
• Goals: Modify or create new content objectives
• Audience: Update audience characteristics and pain points
• Keywords: Add, remove, or modify suggested keywords

Manual Override Options

• You can completely replace AI-generated content with your own
• Add custom instructions and specific requirements
• Create multiple profiles for different brands or audiences
• Refine settings based on your specific needs

Continuous Improvement

• The system learns from your edits and preferences
• Future content generation improves based on your feedback
• You can re-run analysis with different URLs or updated websites

Common Analysis Scenarios

Successful Analysis

What you'll see:

• Detailed brand information pre-filled in forms
• Accurate tone and personality suggestions
• Relevant keyword recommendations
• Audience insights that match your target market

Next steps:

• Review and refine the generated information
• Make any necessary adjustments
• Proceed confidently through the remaining onboarding steps

Partial Analysis

What might happen:

• Some fields are populated while others remain empty
• General suggestions that need significant customization
• Basic information that requires manual enhancement

What to do:

• Use the generated content as a starting point
• Fill in missing information manually
• Customize suggestions to better match your brand

Analysis Failure

Possible causes:

• Website is not publicly accessible
• Website has minimal text content
• Technical issues or timeout problems
• Website is under construction or password-protected

Your options:

• Try a different URL (subpage, blog, about page)
• Check website accessibility and try again
• Skip analysis and set everything up manually
• Contact support for assistance

Benefits of Website Analysis

Time Savings

• Eliminates hours of manual setup time
• Provides comprehensive profiles in minutes
• Reduces the learning curve for new users

Accuracy and Insight

• Identifies brand characteristics you might overlook
• Provides objective analysis of your content and messaging
• Discovers keyword opportunities based on existing content

Consistency

• Ensures generated content matches your existing brand voice
• Maintains consistency across all content creation
• Provides a solid foundation for content strategy

Personalization

• Creates truly customized profiles for your specific business
• Adapts to your industry and market niche
• Provides relevant suggestions based on your actual content

Technical Details

Security and Privacy

• Website analysis is read-only and doesn't modify your site
• No personal or sensitive information is stored permanently
• Analysis data is used only to improve your Articler experience
• You can request deletion of analysis data at any time

Performance

• Analysis typically completes within 30-60 seconds
• The system analyzes up to 10 pages of your website
• Processing is optimized for efficiency and accuracy
• Results are cached to avoid repeated analysis

Limitations

• Works best with text-rich websites
• May struggle with image-only or video-heavy sites
• Requires publicly accessible content
• Cannot analyze password-protected or private websites

The website analyzer is designed to give you the best possible starting point for creating effective, on-brand content with Articler. While the AI does the heavy lifting, you always maintain full control over the final results and can customize everything to perfectly match your needs.