Keywords

Keywords in Articler are simple yet powerful terms and phrases that guide your content creation strategy. They help ensure your articles are optimized for search engines and reach the right audience by focusing the AI on specific search terms you want to target.

What are Keywords?

In Articler, keywords are:

• Simple text terms: Individual words or phrases you want to target for SEO
• SEO guidance: Terms that help search engines understand your content topic
• Content direction: Keywords that guide the AI to create focused, relevant content
• Optional tags: Organizational labels to group related keywords (optional)
• Primary focus: The first keyword becomes your main SEO target

Think of keywords as the foundation that tells both the AI and search engines what your content is really about.

How Keywords Work

Simple Structure

Each keyword contains just two elements:

• Keyword: The actual term or phrase (required)
• Tags: Optional labels for organization (optional)

SEO Integration

Keywords influence content creation by:

• Primary keyword: The first keyword becomes the main focus for title generation and content optimization
• Secondary keywords: Additional keywords provide supporting context and semantic richness
• Natural placement: AI strategically incorporates keywords throughout the content
• Density optimization: Content maintains optimal keyword density (1-2%) to avoid keyword stuffing

Creating Your First Keywords

During Onboarding

Your initial keywords are automatically generated during the onboarding process:

1. Website Analysis: AI analyzes your website to identify relevant keywords
2. Keyword Extraction: System extracts terms that match your business and content
3. Automatic Creation: A curated list of relevant keywords is created
4. Review and Edit: You can immediately modify, add, or remove keywords

Manual Creation

You can add keywords anytime in your dashboard:

1. Navigate to Keywords: Go to the Keywords section in your dashboard
2. Add New Keyword: Click the "Add Keyword" button
3. Enter Keyword: Type the word or phrase you want to target
4. Add Tags (optional): Organize keywords with descriptive tags
5. Save: Your keyword is ready for use in articles

Using Keywords in Articles

Article Selection Process

When creating articles, you select relevant keywords that:

• Guide content direction: AI focuses content around your chosen keywords
• Optimize for SEO: Primary keyword influences title generation and content structure
• Improve searchability: Articles become more discoverable for your target terms

Primary vs Secondary Keywords

• Primary keyword: First keyword selected becomes the main focus
  • Used for title generation and optimization
  • Gets priority placement in content structure
  • Drives the main content theme
• Secondary keywords: Additional keywords provide:
  • Supporting context and semantic depth
  • Related terms that enrich content
  • Broader SEO targeting opportunities

Real-World Examples

SaaS Company Keywords

• Primary: "project management software"
• Secondary: "team collaboration", "workflow automation", "productivity tools"
• Tags: "software", "business", "productivity"
• Result: Articles focused on project management with supporting context about team collaboration and productivity

E-commerce Store Keywords

• Primary: "sustainable fashion"
• Secondary: "eco-friendly clothing", "ethical brands", "green fashion"
• Tags: "fashion", "sustainability", "eco"
• Result: Content optimized for sustainable fashion searches with related eco-friendly context

Marketing Agency Keywords

• Primary: "digital marketing strategy"
• Secondary: "social media marketing", "content marketing", "SEO"
• Tags: "marketing", "strategy", "digital"
• Result: Comprehensive articles about digital marketing strategy with specialized focus areas

Keyword Organization with Tags

Using Tags Effectively

Tags help organize keywords by:

• Topic clusters: Group related keywords (e.g., "SEO", "content", "social")
• Campaign focus: Tag keywords for specific campaigns or projects
• Content types: Organize by intended content format or purpose
• Priority levels: Tag high-priority keywords for easy identification

Tag Examples

• By topic: "SEO", "social media", "email marketing"
• By audience: "beginners", "advanced", "enterprise"
• By season: "holiday", "back-to-school", "year-end"
• By product: "software", "services", "consulting"

How Keywords Enhance Articles

SEO Optimization

• Title generation: Primary keyword influences AI-generated titles
• Content structure: Keywords guide outline creation and section organization
• Natural integration: AI places keywords naturally throughout content
• Meta optimization: Keywords influence meta descriptions and search snippets

Content Quality

• Focused messaging: Keywords ensure content stays on topic
• Audience targeting: Right keywords attract your intended readers
• Search intent matching: Content aligns with what people are actually searching for
• Competitive advantage: Target specific keywords your competitors might miss

Performance Tracking

• Keyword analysis: See keyword density and distribution in your content
• Occurrence tracking: Monitor how often keywords appear in articles
• Optimization alerts: Get guidance on keyword usage and density
• SEO insights: Understand how keywords perform in your content strategy

Best Practices

Keyword Selection

• Be specific: Choose focused, relevant terms over broad, generic ones
• Match search intent: Select keywords that align with what your audience searches for
• Consider competition: Balance popular terms with more specific, achievable targets
• Stay relevant: Ensure keywords genuinely relate to your business and content

Keyword Usage

• Primary focus: Always select one main keyword per article
• Supporting context: Use 2-4 secondary keywords for depth
• Natural integration: Let AI handle keyword placement for natural flow
• Avoid stuffing: Trust the AI to maintain optimal keyword density

Organization Tips

• Use descriptive tags: Create meaningful labels for easy keyword management
• Group by theme: Organize keywords around content themes or topics
• Regular review: Periodically update keywords based on performance and trends
• Start simple: Begin with essential keywords and expand your list over time

Common Use Cases

Blog Content Creation

• How-to articles: Target instructional keywords like "how to", "guide", "tutorial"
• Industry insights: Use authority-building keywords in your niche
• Problem-solving: Focus on pain point keywords your audience searches for

Product Marketing

• Feature keywords: Target specific product features and benefits
• Comparison terms: Use competitive keywords for comparison content
• Solution-focused: Target problem-solving keywords your product addresses

Thought Leadership

• Industry trends: Target emerging trend keywords in your field
• Expert insights: Use authority keywords that position you as an expert
• Future-focused: Target forward-looking keywords in your industry

Troubleshooting

Keywords Not Appearing in Content

• Check selection: Ensure keywords are selected when creating articles
• Review relevance: Verify keywords are relevant to your article topic
• Trust the AI: Keywords are integrated naturally, not forced into content

Too Many Keywords

• Focus on quality: Better to use fewer, highly relevant keywords
• Primary focus: Always prioritize one main keyword per article
• Semantic richness: Let secondary keywords provide natural variation

Keyword Performance Issues

• Review competition: Consider targeting less competitive, more specific terms
• Check relevance: Ensure keywords truly match your content and audience
• Monitor trends: Update keywords based on changing search patterns

Keywords in Articler are designed to be simple yet effective. By selecting the right terms and letting the AI handle the technical optimization, you'll create content that both search engines and readers love. Start with a few essential keywords and build your strategy as you learn what works best for your audience.