Goals

Goals are strategic objectives that define what you want to achieve with each piece of content. They guide the AI in creating content structure, messaging, and calls-to-action that align with your specific business objectives, whether that's building awareness, driving engagement, educating your audience, or encouraging specific actions.

What are Goals?

In Articler, a goal is a strategic framework that includes:

• Goal Type: One of four predefined types that influence content direction
• Title: A clear, descriptive name for your objective
• Custom Instructions: Specific guidance on how to achieve the goal (max 500 characters)
• URL (for CTA goals): Direct link where you want readers to take action
• Content Integration: How the goal influences article structure and messaging

Goals work behind the scenes during content generation, ensuring every article serves a clear purpose and drives meaningful results for your business.

The Four Goal Types

1. Awareness Goals

Purpose: Increase brand visibility and recognition among your target audience Icon: Eye symbol Description: Build brand recognition and establish thought leadership

How it enhances articles:

• Creates educational, informative content with broad appeal
• Focuses on establishing expertise and credibility
• Includes industry insights and trend analysis
• Positions your brand as a knowledgeable authority
• Optimizes for discovery and shareability

Real-world example:

• Title: "Increase SaaS Brand Visibility Among Small Business Owners"
• Custom Instructions: "Create informative content about challenges small business owners face and how technology can help solve them, positioning our brand as the trusted guide."
• Article Enhancement: Results in comprehensive guides that educate readers about industry challenges while subtly showcasing your expertise, building brand recognition over time.

2. Engagement Goals

Purpose: Encourage interaction and build relationships with your content Icon: HandHeart symbol Description: Foster community and encourage reader participation

How it enhances articles:

• Creates interactive, conversation-starting content
• Includes questions, polls, and discussion prompts
• Focuses on shareable, relatable content
• Encourages comments and social media engagement
• Builds community around your brand

Real-world example:

• Title: "Boost IT Decision-Makers Interaction with Best Practice Guides"
• Custom Instructions: "Create comprehensive guides with actionable strategies that IT decision-makers can implement immediately, encouraging them to share their experiences."
• Article Enhancement: Produces in-depth guides with practical steps, real-world examples, and prompts for readers to share their own experiences, increasing engagement and community building.

3. Educational Goals

Purpose: Provide valuable information and establish expertise Icon: BookOpen symbol Description: Teach your audience valuable skills and insights

How it enhances articles:

• Creates detailed how-to guides and tutorials
• Focuses on step-by-step instructions
• Includes examples, case studies, and best practices
• Establishes authority through valuable knowledge sharing
• Optimized for long-term value and return visits

Real-world example:

• Title: "Educate Marketers About AI Automation Best Practices"
• Custom Instructions: "Create step-by-step tutorials and case studies showing how marketers can effectively implement AI automation tools to improve their workflows."
• Article Enhancement: Generates comprehensive tutorials with detailed instructions, real examples, troubleshooting tips, and measurable outcomes that readers can apply immediately.

4. Call-to-Action Goals

Purpose: Drive specific actions and conversions from your readers Icon: Megaphone symbol Description: Guide readers toward specific actions that benefit your business Special Feature: Requires a URL and automatically inserts strategic link actions throughout the article

How it enhances articles:

• Creates persuasive, benefit-focused content
• Automatically inserts strategic calls-to-action with your specified URL
• Includes urgency and motivation elements
• Focuses on clear next steps and action items
• Optimizes content flow to guide readers toward conversion

Real-world example:

• Title: "Drive Enterprise Users to Demo Our Enterprise Solution"
• URL: "https://yourcompany.com/enterprise-demo"
• Custom Instructions: "Create content highlighting enterprise pain points and demonstrate how our solution addresses them, naturally leading to demo requests."
• Article Enhancement: The AI strategically places calls-to-action throughout the article, linking to your demo page at optimal moments - after presenting problems, before solutions, and in the conclusion. The content naturally guides readers toward requesting a demo.

Link Insertion Strategy: When you specify a URL for CTA goals, Articler automatically:

• Places the link at strategic points in the article flow
• Creates contextual anchor text that feels natural
• Times the call-to-action after building value and trust
• Varies the messaging to avoid repetition
• Ensures links enhance rather than disrupt the reading experience

Creating and Managing Goals

Goal Creation Process

1. Navigate to Goals: Access the Goals section in your dashboard
2. Create New Goal: Click the "New Goal" button
3. Select Goal Type: Choose from the four types using visual buttons
4. Add Title: Write a clear, descriptive goal name
5. Enter URL (CTA only): For call-to-action goals, specify your target URL
6. Custom Instructions: Add specific guidance (optional, max 500 characters)
7. Save: Your goal is ready for use in articles

Goal Components

Title Requirements

• Clear and descriptive objective
• Action-oriented language
• Specific to your business needs
• Easy to identify when selecting for articles

Custom Instructions (Optional)

• Maximum 500 characters
• Specific guidance for content creation
• Industry-specific terminology preferences
• Tone and messaging direction
• Target action clarification

URL Configuration (CTA Goals Only)

• Required field for call-to-action goals
• Must be a valid URL format
• Direct link to landing page, signup form, or product page
• Automatically integrated into article content at strategic points
• No manual link insertion needed - AI handles placement and context

Using Goals in Articles

During Article Creation

Goals are selected when creating new articles and influence:

• Content structure and flow
• Messaging tone and focus
• Call-to-action placement and frequency
• Section priorities and emphasis
• Reader journey optimization

Goal Application Process

1. Article Setup: Select appropriate goal during article creation
2. AI Integration: Goal influences outline generation and content structure
3. Content Generation: AI writes content aligned with goal objectives
4. Link Insertion: For CTA goals, links are automatically placed strategically
5. Review: Content reflects goal priorities and includes appropriate actions

Goal Examples by Business Type

SaaS Company

Awareness: "Establish Thought Leadership in Digital Transformation"

• Creates industry analysis and trend articles
• Positions company as innovation leader

Engagement: "Build Community of IT Decision-Makers"

• Develops discussion-worthy content with practical insights
• Encourages sharing and commenting

Educational: "Teach Best Practices for Software Implementation"

• Produces detailed how-to guides and case studies
• Builds trust through valuable knowledge sharing

CTA: "Generate Qualified Leads for Sales Team"

• URL: "https://company.com/request-demo"
• Creates problem-focused content that naturally leads to demo requests

E-commerce Store

Awareness: "Increase Brand Recognition in Target Demographic"

• Develops lifestyle and trend content
• Builds brand association with customer interests

Engagement: "Build Social Media Following and Community"

• Creates shareable, relatable content
• Encourages user-generated content

Educational: "Educate Customers About Product Benefits"

• Produces usage guides and comparison articles
• Builds product knowledge and confidence

CTA: "Drive Traffic to Product Pages"

• URL: "https://store.com/featured-products"
• Creates content that naturally leads to product discovery

Professional Services

Awareness: "Position as Expert in Industry Specialization"

• Develops authority-building thought leadership
• Showcases deep industry knowledge

Engagement: "Build Network of Potential Referral Sources"

• Creates collaborative and discussion-worthy content
• Encourages professional networking

Educational: "Demonstrate Expertise Through Helpful Insights"

• Produces actionable advice and best practices
• Builds trust and credibility

CTA: "Generate Consultation Requests"

• URL: "https://firm.com/consultation"
• Creates trust-building content that leads to consultation bookings

Advanced Goal Features

Goal Analytics and Performance

• Track content performance against goal objectives
• Monitor conversion rates for CTA goals
• Identify which goals produce the best business results
• Optimize goal strategies based on data

Goal Integration with Other Features

• Audiences: Goals work with audience targeting for personalized messaging
• Presets: Writing style adapts to goal requirements
• Contexts: Brand information supports goal achievement
• Keywords: SEO optimization aligns with goal objectives
• Internal Links: Related content supports goal-driven reader journeys

Multiple Goals Strategy

• Different Content Types: Various goals for blog posts, guides, case studies
• Audience Segments: Tailored goals for different reader types
• Business Objectives: Balanced approach across awareness, engagement, education, and conversion
• Campaign Alignment: Goals that support specific marketing campaigns

Best Practices

Goal Definition

• Be Specific: Clear, measurable objectives
• Audience-Focused: Goals that create value for readers
• Business-Aligned: Connect to broader marketing objectives
• Realistic: Achievable with your content and resources

CTA Goal Optimization

• Quality URLs: Use specific, relevant landing pages
• Clear Value: Ensure the linked resource provides obvious benefit
• Trust Building: Let content build credibility before asking for action
• Natural Flow: AI will place links where they feel most natural and helpful

Goal Management

• Regular Review: Assess goal performance and adjust as needed
• Goal Variety: Balance different goal types in your content strategy
• Team Alignment: Ensure all team members understand goal objectives
• Performance Tracking: Monitor which goals drive the best results

Troubleshooting

CTA Goals Not Converting

• Review URL: Ensure landing page matches article promise
• Check Timing: Let AI build more value before calls-to-action
• Audience Match: Verify goal aligns with reader expectations
• Value Proposition: Strengthen the benefit of taking action

Goals Too Generic

• Add Specificity: Include industry, audience, or outcome details
• Custom Instructions: Provide more detailed guidance
• Business Context: Ensure goals reflect your unique value proposition
• Regular Updates: Refine goals based on performance data

Link Placement Issues

• Trust Content: Ensure articles build sufficient value before CTAs
• Natural Integration: Let AI determine optimal placement timing
• Relevance Check: Verify URL aligns with article content and value
• Reader Journey: Consider the logical flow from content to action

Goals transform your content from informational to strategic, ensuring every article serves a clear business purpose. By setting up well-defined goals with appropriate URLs for conversions, you'll see significant improvements in content effectiveness and measurable business outcomes.